As customer expectations for seamless, personalized experiences continue to rise, Airship the leader in cross-channel customer experiences has unveiled two powerful updates to its Experience Platform: Branching and Custom Views. These innovations empower marketing, product, and growth teams to break free from rigid user journeys and redundant development cycles by enabling agile, no-code, and personalized digital interactions at scale.

1. The Problem with Static Digital Experiences

• Traditional digital journeys are rigid, often leading to user abandonment and low conversion rates.

• One-size-fits-all approaches fall short in adapting to customer behavior and intent.

• Marketing and product teams frequently face long development cycles for personalization, slowing down innovation.

2. Branching: Smarter, Dynamic Journeys in Real Time

• Branching allows for real-time adaptation of app and web experiences based on user behavior.

• Enables conditional content flows such as:

  • Skipping irrelevant onboarding steps

  • Adjusting surveys dynamically based on user input

  • Personalizing promotions based on customer interests

• Reduces the need for technical intervention, enabling marketers to drive engagement autonomously.

3. Custom Views: Reuse High-Performing Native Components

• Marketers can now embed existing app or web components (e.g., maps, shopping carts, loyalty dashboards) directly into campaigns.

• No need to rebuild successful native content for new experiences.

• Speeds up execution and improves consistency across channels while reducing development workload.

4. Built for Scale: No-Code, AI-Enabled Execution

• Features come with a visual editor, and are fully integrated into Airship's AI, segmentation, and testing suite.

• Allows for 1:1 personalization at scale—without pulling resources from development teams.

• Drives faster time-to-market, enabling marketing and product teams to focus on revenue-driving innovation.

“With Branching and Custom Views, we’re freeing marketers from outdated constraints to build truly adaptive experiences,” said Mike Herrick, CTO at Airship.

Airship’s Branching and Custom Views mark a pivotal shift in how brands can deliver digital experiences—more personalized, more efficient, and more impactful. By empowering non-technical teams with powerful no-code tools, Airship is helping brands create adaptive, data-driven journeys that meet customer expectations and drive measurable growth. It’s not just personalization—it’s scalable, intelligent customer experience design for the modern age.

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