News | Marketing Events | Marketing Technologies
GFG image

News

Depositphotos Unveils AI Image Editor to Revolutionize Stock Photo Customization

Depositphotos Unveils AI Image Editor to Revolutionize Stock Photo Customization

artificial intelligence 2 Jun 2025

Depositphotos, a leading creative content platform with over 310 million royalty-free files, has launched its AI Image Editor an intuitive new tool designed to transform how marketers, designers, and content creators edit stock images. With powerful AI-driven features integrated directly into their platform, users can now enhance, modify, and customize visuals quickly and easily, without any design expertise.

1. Unlocking Creative Freedom with AI

  • Combines popular features like Background Remover and Image Upscaler with new advanced tools such as Face Modifier, Background Extender, Object Remover, and Reimage.

  • Enables users to make complex edits like changing facial features, removing unwanted objects, or expanding backgrounds within minutes.

  • Removes the need for multiple tools or professional design skills, saving time and effort.

2. Key Features of the AI Image Editor

  • Face Modifier: Alters age, ethnicity, facial expression, makeup, and more to tailor visuals to campaign needs.

  • Background Remover: Quickly isolates subjects with precise manual brush control for perfect cutouts.

  • Background Extender: Expands images for various social media formats without loss of quality.

  • Object Remover: Eliminates unwanted elements with smart background fill.

  • Image Upscaler: Enhances resolution up to 4x while maintaining sharpness.

  • Reimage: Creates brand-new visuals from a photo and text prompts, ideal for fresh creative ideas.

3. Seamless Integration and Ease of Use

  • AI Image Editor is built into the Depositphotos platform—no downloads or external software required.

  • Users simply select an image from the library and start editing with a few clicks.

  • Supports multiple edits and direct downloads within subscription plans, making it accessible for teams and individuals.

4. Impact on Marketing and Content Creation

  • Facilitates localization, campaign testing, and creative variations quickly.

  • Empowers marketers and creators to refine visuals with precision and confidence.

  • Expands possibilities for producing professional-grade content without steep learning curves or high costs.

Depositphotos’ AI Image Editor redefines stock image editing by combining powerful AI tools with user-friendly design. This innovation unlocks new creative potential for marketers, designers, and content creators, streamlining workflows and enabling high-quality visual content with unmatched ease and flexibility.

Contact Us & Future-Proof Your Marketing with MarTechEdge!

Fusion Business Solutions Launches Tailored 360° Digital Marketing Strategy for SMBs

Fusion Business Solutions Launches Tailored 360° Digital Marketing Strategy for SMBs

digital marketing 2 Jun 2025

 

Fusion Business Solutions (P) Limited (FBSPL), a global leader in BPM and outsourcing, is addressing a critical gap for small and mid-sized businesses (SMBs) by launching a 360° Digital Marketing Strategy service. This results-focused approach is designed to help SMBs overcome operational challenges, unify their digital presence, and drive measurable growth in an increasingly competitive digital marketplace.

1. Understanding SMB Challenges and Priorities

  • SMBs face limited marketing resources, fragmented digital channels, and pressure to prove ROI.

  • FBSPL’s strategy is built to solve these specific pain points by delivering custom, goal-oriented marketing solutions.

2. A Personalized, Not Template-Based Approach

  • The service rejects generic, plug-and-play solutions in favor of customized strategies tailored to each business’s unique goals, market position, and growth vision.

  • Emphasizes human involvement over automation, with dedicated teams managing and evolving campaigns based on real feedback and business context.

3. Comprehensive Digital Marketing Services Offered

  • Content Marketing: Engaging blogs, web content, and email campaigns to build brand awareness.

  • Graphic Designing: Visual assets that strengthen brand identity and customer attraction.

  • SEO Services: Optimization to improve search rankings and organic traffic.

  • UI/UX Designing: Mobile-friendly websites focused on user conversion.

  • Paid Marketing: High-ROI campaigns across Google, Facebook, LinkedIn, and other platforms.

  • Social Media Marketing: Customized strategies for audience growth and engagement.

4. People-First, Platforms-Second Philosophy

  • Dedicated marketing teams deeply understand each client’s business to deliver aligned strategies.

  • Campaigns are continuously refined, reflecting client feedback and business priorities, rather than relying solely on algorithms or automation.

FBSPL’s new 360° Digital Marketing Strategy offers SMBs a truly tailored, results-driven way to build a powerful digital presence. By prioritizing personalized service and real business outcomes, FBSPL empowers growing businesses to compete and thrive in the digital-first economy without being overwhelmed by cookie-cutter solutions or complex automation.

Contact Us & Future-Proof Your Marketing with MarTechEdge!

 

ImagineNation Elevates B2B Digital Design with Conversion-Driven, UX-Focused Strategies

ImagineNation Elevates B2B Digital Design with Conversion-Driven, UX-Focused Strategies

business 2 Jun 2025

 

ImagineNation, the art and design agency under Joseph Studios, specializes in creating digital-first designs engineered to convert clicks into meaningful results for B2B brands. With a keen focus on user experience (UX), sales funnel optimization, and strategic lead generation, ImagineNation helps businesses transform their online presence into effective sales engines that accelerate growth.

1. The New Role of the B2B Website

  • Websites are no longer simple brochures but vital conversion tools and first points of client engagement.

  • ImagineNation’s digital-first philosophy integrates aesthetics with behavioral insights to drive meaningful actions.

2. Designing for Conversion and Engagement

  • Begins with deep research into the client’s audience, sales cycle, and lead goals.

  • Creates intuitive navigation, clear calls-to-action, and landing pages tailored for specific campaigns to maximize engagement.

3. Streamlining B2B Processes Digitally

  • Simplifies complex workflows like proposal requests and client onboarding through user-friendly design.

  • Reduces friction, saves time, and improves client satisfaction by making key processes seamless and accessible.

4. The Necessity of Modern, Responsive Web Design

  • Designs that are visually contemporary and function flawlessly across devices, ensuring consistent user experience.

  • Addresses the expectations of today’s sophisticated B2B buyers, removing barriers to conversion and sales.

ImagineNation’s expertise lies in crafting digital-first, conversion-optimized designs that empower B2B companies to turn their websites into high-performing lead generation tools. By combining compelling UX, strategic funnel architecture, and seamless digital experiences, they help businesses stay competitive and grow in a digital-first world.

Contact Us & Future-Proof Your Marketing with MarTechEdge!

 

JOS Earns Multiple Clutch Awards as Top Veteran-Owned Digital Marketing Agency in 2025

JOS Earns Multiple Clutch Awards as Top Veteran-Owned Digital Marketing Agency in 2025

digital marketing 2 Jun 2025

JOS, a leading intelligence-based organic marketing agency, has been honored with multiple prestigious awards by Clutch, a top B2B ratings and reviews platform. Recognized as a top veteran-owned company in digital marketing, public relations, and social media marketing across the United States, these accolades affirm JOS’s commitment to delivering high-impact, data-driven marketing solutions.

1. Multiple Clutch Honors Reflecting Expertise

  • Recognized as Top Digital Marketing Company, Public Relations Company, and Social Media Marketing Company (Veteran Owned) in 2025.

  • Awards highlight JOS’s diverse capabilities and consistent client success.

2. Veteran-Owned Values Driving Success

  • JOS integrates discipline, strategic thinking, and commitment rooted in veteran values.

  • These core values underpin its exceptional service delivery and client partnerships.

3. Comprehensive Service Suite with Proven Results

  • Services include digital strategy, content marketing, SEO, PR, and social media management.

  • Data-driven and client-focused approach enhances ROI and business growth.

4. Clutch Awards Validate Industry Leadership

  • Rigorous evaluation based on client reviews, industry impact, and demonstrated expertise.

  • Reinforces JOS’s reputation as a trusted, high-performing partner in the digital marketing space.

The multiple Clutch awards solidify JOS’s status as a leading veteran-owned marketing agency delivering comprehensive, effective, and data-driven digital marketing, PR, and social media services. These honors not only celebrate past successes but also fuel the agency’s ongoing dedication to driving client growth and excellence.

Contact Us & Future-Proof Your Marketing with MarTechEdge!

Impelsys Launches mon’k AI Hub: AIaaS Marketplace Revolutionizing Enterprise Content Workflows

Impelsys Launches mon’k AI Hub: AIaaS Marketplace Revolutionizing Enterprise Content Workflows

artificial intelligence 2 Jun 2025

Impelsys, a global technology leader, announces the launch of mon’k AI Hub, a groundbreaking AI as a Service (AIaaS) marketplace designed to revolutionize enterprise content workflows. Powered by a hybrid framework of Large and Small Language Models, mon’k AI Hub blends AI capabilities with editorial precision, delivering scalable, context-aware content solutions for publishers, educators, media houses, and enterprises.

1. Empowering Diverse Industries with AI-Driven Content Solutions

  • Publishing: Enables rapid, highly accurate PDF-to-ePub3 conversions and print-to-digital pagination with flexible API integrations, avoiding costly system overhauls.

  • Education: Accelerates courseware delivery via automated formatting, alt-text generation, translations, and skill assessments while maintaining accessibility compliance.

  • Media: Streamlines high-volume content workflows through automated format conversion, metadata tagging, and intelligent content localization.

2. Cutting-Edge Technology Backbone

  • Built on robust AWS cloud infrastructure ensuring scalability and security.

  • Utilizes advanced AI innovations such as Graph RAG, computer vision, and Reflection AI.

  • Human-in-the-loop editorial framework guarantees explainable, reliable, and high-quality AI output.

3. A New Paradigm for Content Creation

  • Combines AI’s speed and scalability with nuanced human editorial insight.

  • Designed to accelerate productivity without compromising creative control or content integrity.

  • Supports enterprises aiming to innovate and lead in the digital-first content era.

Impelsys’s mon’k AI Hub marks a transformative step for enterprises managing complex content workflows. By integrating AI with human expertise, it offers a scalable, precise, and trustworthy solution that empowers industries to produce and deliver content faster and smarter—ushering in a new era of AI-powered content management.

Contact Us & Future-Proof Your Marketing with MarTechEdge!

Searches for “GLP-1” Surpass “Ozempic” as Patients Shift to Drug Class Research, Says Sagapixel

Searches for “GLP-1” Surpass “Ozempic” as Patients Shift to Drug Class Research, Says Sagapixel

digital marketing 2 Jun 2025

Digital marketing agency Sagapixel reveals a pivotal change in how patients research weight loss medications: public searches for “GLP-1” have overtaken those for “Ozempic.” This transition, reflecting an informed consumer base seeking drug class information rather than brand names, signals important shifts for healthcare providers and marketers in the evolving weight loss medication landscape.

1. Key Data Insights on Search Trends

  • As of Q1 2025, monthly searches for “GLP-1” exceed 3 million, surpassing “Ozempic,” which declined from its early 2024 peak of 6 million.

  • This indicates patients’ growing understanding of GLP-1 receptor agonists as a drug category rather than focusing on individual brands.

2. Impact of Legal Pressures on Marketing

  • Legal challenges from Novo Nordisk forced providers to remove “semaglutide” mentions, complicating organic SEO for this term.

  • The rise of “GLP-1” as a safer, high-volume keyword offers new opportunities for providers to connect with patients effectively.

3. Drivers Behind the GLP-1 Search Growth

  • Extensive mass media advertising by companies like Hims and Ro, with significant marketing budgets.

  • Social media influencers and major publications (Vogue, Men’s Health, The New York Times) amplifying awareness.

  • Consumer confusion over newer drugs such as Zepbound and tirzepatide leading to comparative searches.

  • Clinics shifting marketing focus to “GLP-1 weight loss programs” instead of brand-specific promotions.

4. Recommended Provider Marketing Strategies

  • Shift messaging to emphasize the GLP-1 drug class rather than individual brands.

  • Optimize SEO and advertising for broad class-level keywords like “GLP-1 injections near me.”

  • Develop compliant, educational content that guides patients through weight loss medication options, building trust and authority.

Sagapixel’s data signals a fundamental shift in patient search behavior toward a more educated, comparison-driven audience seeking information on GLP-1 medications as a class. Providers who pivot their marketing and SEO strategies accordingly will not only meet patient expectations but also position themselves for growth in a competitive digital landscape.

Contact Us & Future-Proof Your Marketing with MarTechEdge!

Channel Factory Launches AI-Powered Media Intelligence Hub and Chatbot Assistant for Smarter Ad Campaigns

Channel Factory Launches AI-Powered Media Intelligence Hub and Chatbot Assistant for Smarter Ad Campaigns

artificial intelligence 2 Jun 2025

Channel Factory, a global leader in brand suitability and contextual advertising, has introduced Channel Factory Intelligence, an AI-powered suite designed to revolutionize media intelligence for digital video campaigns. Central to the launch are two innovative solutions: the Media Intelligence Hub, a unified reporting dashboard, and the Chatbot Assistant, the platform’s first personalized AI data analyst. Together, they provide advertisers with unparalleled visibility, control, and actionable insights across multiple platforms.

1. Channel Factory Intelligence: AI-Driven Campaign Optimization

  • Developed from years of proprietary AI model investments, Channel Factory Intelligence blends brand suitability with contextual precision to optimize ad performance.

  • PwC’s independent study validates the platform’s impact: 20% reduction in media waste and 99% content categorization accuracy.

  • The platform integrates with ActivateIQ, Channel Factory’s media activation and optimization tool for seamless campaign management.

2. Media Intelligence Hub: Centralized, Actionable Reporting

  • Provides a customizable dashboard aggregating cross-platform campaign data such as media spend, delivery, and performance metrics.

  • Eliminates the need for multiple reports, reducing inefficiencies and breaking down data silos.

  • Enables advertisers to move from reactive to proactive campaign strategies with machine learning-driven trend forecasting and real-time optimization suggestions.

  • Facilitates live budget adjustments to maximize ROI by tracking planned versus actual media spend and delivery.

3. Chatbot Assistant: Personalized AI Data Analyst

  • Embedded within ActivateIQ, the assistant offers real-time campaign analytics paired with Channel Factory’s contextual intelligence.

  • Delivers curated, actionable campaign summaries to enhance transparency between advertisers, agencies, and technology partners.

  • Helps advertisers make instant campaign adjustments to avoid waste and target the right audiences and markets effectively.

4. Industry Validation and Client Success

  • Mark Kwak, Director of Paid Social and Programmatic at Starcom, emphasizes Channel Factory’s strategic partnership role, highlighting improved campaign performance, brand safety, and scale.

  • Channel Factory’s Chief Product Officer Anudit Vikram stresses the transformative potential of AI in surfacing valuable insights and enabling confident decision-making.

Channel Factory’s new AI-powered Media Intelligence Hub and Chatbot Assistant mark a significant advancement in digital advertising, empowering marketers with clear, precise insights and greater control over their campaigns. These innovations not only streamline complex data analysis but also unlock improved efficiency, reduced waste, and maximized ROI, setting a new standard for cross-platform media intelligence.

Contact Us & Future-Proof Your Marketing with MarTechEdge!

DIDWW Launches Automations Feature to Streamline Multi-Channel Messaging Workflows

DIDWW Launches Automations Feature to Streamline Multi-Channel Messaging Workflows

customer engagement 2 Jun 2025

DIDWW, a global telecom provider known for compliant phone numbers and premium voice and SMS services, has enhanced its Messaging Platform with a powerful new Automations feature. Designed to help businesses create event-driven, multi-channel communication flows, this upgrade simplifies customer interactions and reduces manual effort, driving greater workflow efficiency and improved engagement.

1. Event-Driven Automations for Smarter Messaging

  • Automations use Event Sources like JavaScript and HTTP triggers, enabling tailored messaging flows based on specific customer actions or business events.

  • The Flow Builder provides an intuitive visual interface, allowing marketers and developers to design complex multi-step communication sequences easily.

2. Real-Time Performance Tracking with Flow Statistics

  • Businesses gain valuable insights through real-time analytics on campaign performance and customer responses.

  • These insights help refine messaging strategies, optimize engagement, and ensure compliance.

3. Comprehensive Multi-Channel Messaging Platform

  • DIDWW supports seamless customer engagement via SMS, social media platforms, and email—all managed from a single platform.

  • Features include contact segmentation, message template management, opt-out handling, and automated link shortening for enhanced reliability.

  • Customizable sender IDs and fallback channels improve message delivery success.

4. Robust Testing and Scheduling Capabilities

  • Users can run extensive tests to validate messaging flows before launch, ensuring accuracy and effectiveness.

  • Scheduled sends allow communications to target customers at optimal times for higher engagement rates.

5. Commitment to Reliability and Global Reach

  • DIDWW emphasizes reliable, compliant services that cater to businesses worldwide.

  • Marius Martinkus, Technical Operations Manager, highlights how event-based triggers and real-time data empower companies to streamline workflows and elevate customer engagement.

With the introduction of Automations, DIDWW’s Messaging Platform offers businesses a sophisticated yet user-friendly tool to craft dynamic, multi-channel customer communications. By leveraging event-driven triggers and real-time analytics, companies can boost operational efficiency, maintain compliance, and deliver personalized experiences that drive meaningful customer connections.

Contact Us & Future-Proof Your Marketing with MarTechEdge!

   

Page 173 of 1374