News
G2 Expands Buyer Intent Data and AI Integrations to Help Revenue Teams Act on Hidden Demand
As B2B software buyers increasingly rely on AI tools rather than traditional search engines to evaluate vendors, go-to-market teams face a growing challenge: identifying purchase intent before prospects formally enter the sales funnel. G2, one of the largest software review and buyer intelligence platforms in the B2B technology market, is introducing a series of product enhancements designed to...
artificial intelligence 18 Jun 2026
Adobe and LinkedIn Launch Global AI Skills Initiative to Prepare Marketers for the Agentic AI Era
As artificial intelligence reshapes every aspect of marketing, from content creation and campaign execution to customer engagement and analytics, the demand for AI-literate marketing professionals is accelerating. In response, Adobe and LinkedIn have unveiled AI Essentials for Marketers, a global learning initiative designed to help marketers develop practical AI skills through role-based...
artificial intelligence 17 Jun 2026
Zapier Survey Reveals 92% of B2B Sales Teams Lose Qualified Leads as Workflow Gaps Undermine AI Investments
Despite growing investments in AI-powered sales technology, most organizations continue to struggle with a fundamental revenue challenge: qualified leads are falling through the cracks. New research from Zapier, the AI orchestration platform, found that 92% of B2B sales and marketing managers report losing qualified leads every month, not because of a lack of software, but because disconnected...
artificial intelligence 17 Jun 2026
Acxiom Real ID Joins Databricks CustomerLake to Power Identity Resolution and AI-Driven Marketing
As enterprises accelerate investments in artificial intelligence, customer data platforms, and omnichannel personalization, identity resolution has emerged as one of the most critical components of modern marketing infrastructure. Acxiom has announced that its Real ID solution is now available as a native Built-On application within Databricks and the Databricks Marketplace, providing marketers...
artificial intelligence 17 Jun 2026
Comparably Reveals 2026 Best Career Growth and Leadership Rankings as Workplace Culture Becomes a Competitive Talent Advantage
As organizations compete for skilled talent in an increasingly transparent labor market, workplace culture, leadership quality, and career development opportunities have become critical differentiators. Comparably, a ZoomInfo company specializing in workplace culture and compensation insights, has announced its 2026 Best Career Growth, Best Leadership Teams, and Best Departments Awards...
marketing 17 Jun 2026
eTrigue Launches AI-Powered Insights Platform to Scale Personalized Partner Marketing
Channel marketing has long faced a persistent challenge: bridging the gap between campaign creation and partner-led execution. eTrigue is aiming to address that problem with the launch of eTrigue Insights, a new AI-powered platform designed to help enterprise vendors and channel partners deliver contextually relevant, one-to-one marketing communications at scale. The platform combines prospect...
artificial intelligence 17 Jun 2026
CoStar Group Launches Apartments.com AI to Transform Apartment Search With Conversational Discovery
Apartment search platforms have long relied on static filters, keyword searches, and property listings to connect renters with potential homes. CoStar Group is aiming to change that model with the launch of Apartments.com AI, a new conversational search experience that uses artificial intelligence to help renters discover, evaluate, and lease apartments through natural-language interactions. The...
artificial intelligence 17 Jun 2026
Bloomreach and Databricks Expand AI Personalization With CustomerLake Integration
Customer data platforms are undergoing a significant transformation as artificial intelligence becomes increasingly embedded in enterprise marketing operations. At the Databricks Data + AI Summit, Bloomreach announced it is a launch partner for Databricks CustomerLake, a new agentic customer data platform designed to unify customer intelligence, AI models, and marketing execution. The partnership...
artificial intelligence 17 Jun 2026
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