News

Pollo Campero Appoints Karla Patino to Lead U.S. Marketing Growth

Fast-casual restaurant chain Pollo Campero has appointed Karla Patino as Vice President of U.S. Marketing and Sales, strengthening its leadership team as the company accelerates its nationwide expansion strategy. The appointment comes as the brand surpasses 150 U.S. restaurants and advances its goal of reaching 250 locations by 2030, with a continued focus on engaging Hispanic consumers through...

marketing 1 Jul 2026

Scorpion Launches Franchise Marketing Playbook to Strengthen Local Growth Strategies

Scorpion has introduced the Franchise Marketing Playbook, a new resource developed for members of the International Franchise Association (IFA) to help franchise organizations improve marketing performance and align national strategies with local execution. Drawing on research from franchise executives, homeowners, and business owners, the playbook outlines data-driven frameworks for marketing...

marketing 1 Jul 2026

Anura Report Warns AI-Powered Ad Fraud Is Undermining Marketing Data

As enterprise marketers increase investment in digital advertising, a new executive brief from Anura argues that artificial intelligence is reshaping one of the industry's most persistent challenges: ad fraud. The report warns that AI-assisted fraudulent traffic is rapidly contaminating marketing data, reducing campaign effectiveness, and making it harder for chief marketing officers (CMOs) to...

artificial intelligence 1 Jul 2026

Lightspeed Expands Klaviyo Partnership to Bring Marketing Automation to Retailers

Lightspeed Commerce has expanded its partnership with Klaviyo by launching a new integration that embeds automated email, SMS, and omnichannel marketing capabilities into the Lightspeed Retail platform. The integration enables retailers to synchronize customer, sales, and product data in real time, allowing marketing campaigns to be triggered automatically based on customer behavior across both...

marketing 1 Jul 2026

Optimizely Study Finds AI 'Revision Tax' Is Slowing Enterprise Marketing Teams

Artificial intelligence has become deeply embedded in enterprise marketing workflows, but new research from Optimizely suggests the technology is introducing an unexpected productivity challenge. According to a global survey of more than 2,000 marketing leaders, the time saved by AI-generated content is increasingly being offset by the effort required to review, fact-check, edit, and align...

artificial intelligence 1 Jul 2026

Sprinklr Recognized as Exemplary in ISG’s 2026 Customer Experience Management Buyers Guide

Enterprise customer experience platforms are increasingly evolving into unified AI-powered ecosystems that connect customer data, engagement, and analytics across business functions. Reflecting this shift, Sprinklr has been recognized as an Exemplary Provider in the 2026 ISG Buyers Guide™ for Customer Experience Management (CXM), highlighting the growing importance of AI-native platforms that...

customer experience management 30 Jun 2026

Domo Named a ‘One to Watch’ in Snowflake’s Modern Marketing Data Stack Report

As enterprise marketing shifts toward AI-powered decision-making, governed data has become a prerequisite for effective personalization and automation. Reflecting that evolution, Domo has been recognized by Snowflake as an Analytics & Measurement "One to Watch" in the latest edition of The Modern Marketing Data Stack: Governing the Agentic Enterprise, highlighting the growing role of AI-ready...

marketing 30 Jun 2026

Veeam Appoints Mika Yamamoto as Chief Marketing and Customer AI Officer

As enterprises accelerate AI adoption, technology vendors are increasingly reshaping executive leadership to align marketing, customer experience, and artificial intelligence strategies. Veeam Software has appointed veteran technology executive Mika Yamamoto as its new Chief Marketing and Customer AI Officer, expanding the role of marketing leadership to include AI-driven customer engagement and...

marketing 30 Jun 2026