Metricool, the global social media management platform, has officially announced a strategic integration with Adobe Express, Adobe's easy-to-use content creation tool. This collaboration delivers a powerful, unified workflow allowing marketers, content creators, and businesses to seamlessly move from content creation to social performance analysis across leading platforms like Facebook, Instagram, TikTok, X, LinkedIn, and Pinterest.

1. A Unified Social Media Workflow

• Users can create high-impact content in Adobe Express and immediately assess its effectiveness via Metricool.

• Metricool’s social media analytics suite is now available as an add-on within Adobe Express.

• Adobe Express tools will also be embedded directly into the Metricool platform, minimizing workflow fragmentation.

2. Enhanced Platform Capabilities

• Adobe Express: Combines technologies from Photoshop, Illustrator, and Premiere Pro with a rich library of templates and generative AI capabilities.

• Metricool: Offers robust tools including engagement analytics, post scheduling, competitor benchmarking, and full-funnel reporting.

3. Benefits of the Integration

• Time-Saving Efficiency: Users no longer need to switch platforms to measure performance or optimize content.

• Creative Meets Data: Informed decisions can be made in real-time, thanks to actionable insights on:

  • Top-performing posts

  • Optimal posting times

  • Best-performing hashtags

  • Platform-specific engagement metrics

• Comprehensive Reporting: Agencies and marketing teams can create streamlined reports that connect creative execution with measurable results.

4. Strategic Industry Insights

• Juan Pablo Tejela, CEO & Co-founder of Metricool:
  "This integration empowers marketers to eliminate workflow silos and make data-driven decisions faster."

• Aubrey Cattell, VP Developer Platform & Partner Ecosystem at Adobe:
  "Now it's easier than ever to benchmark content, analyze cross-channel performance, and grow your business."

This integration between Metricool and Adobe Express represents the convergence of creative content development and performance-driven marketing. As brands look to boost their efficiency and deepen customer engagement, the partnership sets a new standard for a fully integrated, insight-led approach to content and social media management.

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