digital marketing 9 Jun 2025
Clutch, an independent B2B marketplace, has recognized WebSpero Solutions as one of the Top Link-Building Agencies in the world for its Spring 2025 Global Awards. With only 15 agencies worldwide selected per service category, this distinction sets WebSpero apart for its consistent excellence in SEO.
Recognized in Spring 2025 Clutch Global Awards
Among only 15 companies globally in the link-building category
Based on verified client reviews and measurable success
Performance Ratings by Clutch
5/5 for focus on details
5/5 for verified client satisfaction
5/5 for delivering high-impact results
4.9/5 for cost-effectiveness
Founded: 2014
Headquarters: Mohali, India & Los Angeles, USA
Team Strength: 100+ professionals including SEO experts, content strategists, and developers
Core Services:
SEO
PPC (Pay-Per-Click)
Web development
Client Impact:
Generated over $6 billion in revenue for clients through organic and paid strategies
Featured in major publications such as:
Forbes
HackerNoon
CBNation
Clipchamp
Yahoo!
Gust.com
“We are thrilled to be acknowledged by Clutch as a leader in link building,”
— Gursharan Singh, Managing Director, WebSpero Solutions
Emphasis on continuous innovation
Dedication to delivering quantifiable results for diverse industry clients
Proven Track Record: Years of successful SEO campaigns and client success stories
Transparent Communication: Regular updates and measurable KPIs
Client-Centric Philosophy: Customized strategies tailored to business goals
Use of Latest Tools: Staying ahead with cutting-edge SEO technologies
Definition: The process of gaining hyperlinks from external websites to your own
Purpose: Enhances domain authority and improves search rankings on SERPs
Benefits:
Increased organic traffic
Higher trust and credibility
Better online visibility
Guest Posting: High-authority backlinks through content collaboration
Business Listings: Optimized local SEO and online presence
Press Releases: Media exposure and SEO value
HARO Links: High-quality placements through journalist requests
WebSpero Solutions continues to raise the bar in the digital marketing space. Their Clutch Global Award win is a reflection of their unwavering commitment to excellence in SEO, innovation in link building, and delivering results that matter.
Contact Us & Future-Proof Your Marketing with MarTechEdge!
digital marketing 9 Jun 2025
Guru SEO Services, a results-oriented digital marketing agency, has officially expanded its operations to Toronto, Canada’s largest and most dynamic business hub. Known for its transparent partnerships and performance-driven strategies, Guru SEO’s move reflects its commitment to driving national impact for Canadian businesses.
Founded in Calgary, the agency built a reputation for excellence in:
Search Engine Optimization (SEO)
Pay-Per-Click (PPC) Advertising
Content Marketing
Web Design & Development
Highly rated for helping businesses in Red Deer and Alberta grow their digital footprint
Track record of increasing client visibility, traffic, and conversions
“Toronto is a vibrant, fast-paced market filled with innovation and opportunity,”
— Jesse Tutt, CEO of Guru SEO Services
Toronto offers access to diverse industries and a competitive digital landscape
The city is a hub for startups, retail brands, and professional service providers
Guru SEO is ready to offer tailored strategies to businesses seeking long-term growth
1. Data-Driven Campaigns
Every digital strategy is backed by advanced analytics
Emphasis on tracking KPIs, improving ROI, and refining tactics
2. Transparent Client Relationships
Regular reporting and communication
Flexible packages based on evolving business needs
3. Full-Service Digital Marketing
Technical SEO and local SEO
High-performing content development
Conversion rate optimization and lead generation
4. Local Job Creation
Plans to hire digital marketers, developers, and creatives in the Greater Toronto Area
Supporting local talent and the regional digital economy
Build trusted partnerships with small-to-medium-sized businesses (SMBs)
Collaborate with tech startups and enterprise clients
Help local businesses compete effectively in digital spaces
Expand community engagement and contribute to the local economy
Guru SEO Services’ expansion to Toronto is more than geographic growth—it’s a commitment to elevating businesses through measurable digital success. With deep expertise in modern marketing techniques, a client-first mindset, and proven success across Canada, Guru SEO is poised to make a powerful impact in Toronto’s digital landscape.
Contact Us & Future-Proof Your Marketing with MarTechEdge!
digital transformation 9 Jun 2025
In an era where traditional agency models often fail to meet the agility and budget needs of modern businesses, Nakaryu is charting a new course. The creative and tech agency has launched two groundbreaking service offerings: Nakaryu One, a full-service subscription-based creative and tech team, and a Web Design Flat Rate, revolutionizing how websites are built, maintained, and scaled.
With modular scalability, transparent pricing, and no long-term commitments, Nakaryu positions itself as more than a service provider — it becomes an external creative partner that evolves with your business.
Nakaryu One introduces a radical shift from traditional project-based engagements to a flexible, on-demand creative infrastructure. Designed to function like an internal team but on a subscription basis, this model allows businesses to scale their creative output seamlessly.
Branding & Corporate Design
Consistent brand identity development and refreshes
Social Media & Performance Marketing
Campaign management, paid ads, and audience growth
Content Creation
From photos and videos to newsletters, AI-generated blogs, and graphic design
SEO & AI Automation
Ongoing optimization, automation workflows, and search strategy alignment
Strategic Marketing Consulting
Personalized advice backed by AI-powered analytics
“Nakaryu isn’t just an agency. We are your external creative team that grows with your business.”
— Max Wellner, Founder of Nakaryu
One subscription, one contract — full coverage
Replaces the need for multiple vendors or siloed in-house departments
Operates like a creative and tech cloud — flexible, responsive, and scalable
For businesses not ready for full-service creative support, Nakaryu’s Web Design Flat Rate delivers an ideal entry point. This service offers high-performance websites and digital platforms — at a predictable monthly cost.
Starts at just €95/month
Covers:
Hosting and domain management
Ongoing maintenance and support
Design tweaks and performance enhancements
Security and uptime monitoring
Online stores and e-commerce integration
GDPR compliance and cookie management
Booking systems and dynamic forms
SEO optimization and content blogs
CRM or newsletter integration
With no upfront design fees, companies can enjoy a professional digital presence from day one, all without financial strain.
Nakaryu is building the future of digital services through a model that is:
Choose services based on evolving needs
Add or remove features at any time
Designed for everyone — from lean startups to global enterprises
Supports multichannel campaigns with efficiency
Fixed pricing removes budgeting guesswork
Clear deliverables with predictable timelines
The launch of Nakaryu One and the Web Design Flat Rate reflects Nakaryu’s vision of creative services as infrastructure: always available, always evolving, and always focused on results.
Whether it’s a growth-phase startup or a scaling enterprise, Nakaryu empowers businesses to think bigger, act faster, and stay lean — all without the limitations of traditional agency frameworks.
Contact Us & Future-Proof Your Marketing with MarTechEdge!
customer engagement 9 Jun 2025
In today’s fast-paced digital landscape, “going viral” is a tempting goal for many businesses — but is it actually the right one? Business Solutions Marketing Group, a digital marketing agency with over a decade of success supporting small businesses, thinks not.
With their latest campaign tagline, “Don’t Go Viral — Go Local,” the agency is redefining video marketing to focus on what matters most: bringing in real, local customers.
“The dream of ‘going viral’ can be a distraction for local businesses,”
— Linda Donnelly, Owner, Business Solutions Marketing Group
A viral video may gather attention from across the globe, but for a pizza shop in Camp Hill or a neighborhood salon, those views rarely convert into foot traffic. Business Solutions’ approach emphasizes geo-targeted video content that captures attention where it counts — within the business’s actual service area.
Backed by internal success metrics and supported by key industry research, this strategic pivot builds on three fundamental pillars.
Every video is optimized using location-specific keywords in:
Video titles and descriptions
On-screen captions and spoken content
This method strengthens local SEO visibility — especially important considering:
88% of consumers who search for local businesses on mobile engage within 24 hours
[Source: Loopex Digital]
Result: Increased visibility in Google and YouTube search results for hyper-local intent queries.
Incorporating recognizable community locations into the video background or storyline
Examples include:
City signs, well-known buildings, parks, or events
This helps viewers immediately connect with the brand as part of their neighborhood
Benefit: Builds a sense of authenticity and local trust, turning viewers into visitors.
Encouraging real customers to share video reviews and success stories
Testimonial videos are highly effective, with:
77% of consumers more likely to buy after watching one
[Source: Wyzowl]
Effect: Strengthens credibility and creates emotional resonance with local prospects.
87% of businesses use video as a marketing tool
[Source: HubSpot, 2024]
Business Solutions Marketing Group’s own analytics show:
24% increase in local search views and clicks using geo-tagged videos
42% more direction requests and 35% more website clicks when visual content is added to Google Business Profiles
[Sources: Melon Local, BSMG Press Release]
This new video strategy doesn’t operate in isolation — it’s part of a broader ecosystem of services designed for local dominance:
Boosts discoverability and engagement
A well-optimized GBP is 50% more likely to lead to a purchase
[Source: Loopex Digital]
Monitoring and responding to reviews
Driving consistent customer feedback to enhance visibility and trust
Turnkey content production
Fully managed marketing execution
Designed to let owners focus on operations while BSMG handles their digital reputation
Business Solutions Marketing Group is helping small businesses stop chasing likes and start attracting locals. Their hyper-local video marketing approach brings lasting value, increasing foot traffic, digital engagement, and customer loyalty — all without breaking the bank or overcomplicating strategy
“We empower small businesses to use video not for fleeting global fame, but for tangible, consistent local growth.”
— Linda Donnelly
This isn’t about being the next TikTok sensation. It’s about becoming the most recognized brand on Main Street.
Contact Us & Future-Proof Your Marketing with MarTechEdge!
artificial intelligence 9 Jun 2025
As AI reshapes business landscapes, enterprises are facing a paradox: unprecedented access to data with increased difficulty in making informed decisions. Addressing this challenge head-on, Mixpanel, a global leader in digital analytics, has announced its 2025 Customer Advisory Board (CAB).
This board will play a pivotal role in transforming Mixpanel’s vision—from a product analytics provider to a comprehensive enterprise intelligence platform that connects user behavior directly to business outcomes.
Customer demands are evolving rapidly. Enterprises must:
Deliver personalized, seamless digital experiences
Accelerate decision-making processes
Leverage data more effectively across departments
Key industry stats highlight this urgency:
63% of enterprises say analytics improve decision-making (Gartner)
85% of leaders find too much data hampers decision-making (Oracle)
Companies with aligned leadership on data strategy are 2x more likely to succeed in analytics (McKinsey)
The CAB was created as a strategic response to these trends—uniting senior executives across industries to co-create digital solutions that directly impact enterprise performance.
The board includes:
30 global members, with 10 from North America
Senior leaders in product, marketing, analytics, and data strategy
Influential companies such as McDonald’s, AMC Networks, Ro, Olo, and Zola
These members will help shape:
Product roadmap evolution
Strategic alignment between metrics and business goals
Scalable, AI-powered, composable analytics solutions
“Our CAB is central to helping us co-build a platform that turns fragmented insight into decisions that scale—from the product team to the boardroom.”
“The CAB marks an evolution in our role—not just as a platform, but as a trusted strategic partner helping enterprises transform digitally.”
“This is an industry-defining collaboration. CAB members are already influencing product innovations that will set new standards.”
Architecting and scaling the global CAB program to ensure strategic collaboration, brand trust, and measurable enterprise success.
1. Direct Input from Industry Leaders
Real-world perspectives inform Mixpanel’s product evolution
Ensures platform development is aligned with market realities and business needs
2. From Software Vendor to Strategic Partner
The CAB shifts the relationship from transactional to transformational
Builds long-term partnerships focused on enterprise-level outcomes
“Our role in the CAB moves beyond software—it’s about mutual success,”
— Dan Cummings, McDonald’s, Global Product Engineering Analytics
In the AI era, decision-making needs to be:
Faster
Smarter
Scalable
Mixpanel’s platform aims to help enterprises do just that, with robust features including:
Complete Journey Visibility
Understand every customer touchpoint across mobile and web.
Self-Serve Analytics (No SQL Required)
Empower teams to get real-time answers without technical bottlenecks.
Behavioral Insights + Session Replay
Understand why users act, not just what they do.
Fast Time to Value
Quick onboarding, customizable templates, and global enterprise support.
Governance + Compliance
Built-in controls for secure, audit-ready data operations.
Composable Architecture
Seamless integration with modern data stacks and scalable deployment.
Mixpanel’s CAB isn’t just a feedback loop—it’s a collaborative engine. Members are helping architect the future of:
AI-driven analytics
Cross-functional decision frameworks
Composable, interoperable data ecosystems
This shift reflects a new era in enterprise software, where customers are partners in innovation.
With its 2025 Customer Advisory Board, Mixpanel is taking a bold step toward redefining enterprise digital analytics. By empowering senior leaders to co-create solutions, Mixpanel ensures that its platform evolves not just with technology—but with real business impact in mind.
As enterprise teams strive to make data a strategic asset rather than a burden, Mixpanel’s CAB provides the blueprint for what’s next: insight at scale, AI-ready analytics, and faster decisions—everywhere.
Contact Us & Future-Proof Your Marketing with MarTechEdge!
marketing 9 Jun 2025
Arreya, a pioneer in visual communication with nearly 30 years of experience, is revolutionizing digital signage. With its newest integration with the Amazon Signage Stick, Arreya empowers users to launch professional-grade signage in just minutes—no complex installation or technical know-how required. This plug-and-play solution redefines accessibility and simplicity for businesses and organizations of all sizes.
1. True Plug-and-Play Simplicity
Quickly turn any screen into a digital signage display
No technical expertise needed—ideal for teams without IT departments
Minimal setup time means faster communication deployment
2. Arreya’s Powerful Cloud-Based Software
All-in-one platform with Creative Studio for custom content creation
Remote content management and real-time updates
Reliable performance across devices with cloud delivery
3. Enhanced User Experience
Intuitive design tools make content creation accessible for all skill levels
Designed for speed, flexibility, and customization
24/7 support ensures seamless implementation and long-term reliability
Todd Burgess, Owner at Arreya
"The Amazon Signage Stick’s ease of use, paired with our robust Arreya platform, makes launching impactful digital signage a breeze."
Jill Burgess, President at Arreya
"This collaboration truly democratizes digital signage. The ability to get started quickly and easily is a massive win."
Accessible to All:
Eliminates traditional barriers like expensive hardware and technical setup
Ideal for schools, retail stores, corporate offices, and more
Fast Time-to-Impact:
Get up and running in minutes
Begin engaging customers and employees instantly
Free Trial Opportunity:
30-day free trial lets users explore the platform risk-free
Perfect for testing scalability and impact before commitment
The integration of Arreya with the Amazon Signage Stick signals a new era of accessible, effective, and scalable digital signage. Whether you're a local retailer or a global enterprise, this solution empowers you to communicate visually—faster and easier than ever before.
Try it today—launch your 30-day free trial of Arreya and redefine how you connect with your audience.
Contact Us & Future-Proof Your Marketing with MarTechEdge!
artificial intelligence 9 Jun 2025
Iterable, the AI-powered communication platform, has introduced AI Query Summary, a new addition to its Smart Segmentation capabilities. Built with Amazon Bedrock from AWS, this feature automatically translates complex segmentation logic into easy-to-understand natural language—streamlining workflows, preventing errors, and making real-time audience targeting more accessible to marketers. This release marks a major step in transforming segmentation from a technical obstacle into a strategic enabler.
Why segmentation has been difficult:
Audience queries often contain intricate logic with dozens of conditions.
Manual review and interpretation increase the risk of human error, inefficiency, and delays.
Handoffs between team members suffer due to lack of clarity and documentation.
Traditional segmentation bottlenecks:
Time-consuming validation of audience logic.
Limited ability to scale or replicate segments across teams.
Dependence on technical or data experts to translate conditions.
Features of AI Query Summary:
Automatically translates complex audience rules into natural language explanations.
Enables team members to quickly validate, understand, and act on segmentation logic.
Reduces handoff friction by eliminating the need for manual list descriptions.
Real-world impact:
“It completely solved our handoff problem,” says Aaron Flatt, Director of Growth Marketing at Realtors Property Resource.
“Now, anyone on the team can understand what a segment does and why it exists.”
AI Query Summary is part of Iterable’s broader Smart Segmentation feature set, delivering an advanced segmentation experience that is:
1. No-code and intuitive
Visual interface with drag-and-drop ease.
Removes reliance on technical teams for query building.
2. Intelligent and dynamic
Combines behavioral, demographic, and AI-generated user data.
Includes real-time audience counts and predictive insights like Brand Affinity and Predictive Goals.
3. Error-resistant
Built-in logic checks and intelligent guardrails flag errors before activation.
Reduces missteps caused by overlapping or missing criteria.
4. Future-focused
Designed for scalability across teams and campaigns.
Ready for moments-based marketing and personalized engagement at scale.
Amazon Bedrock’s role in AI Query Summary:
Offers secure, scalable access to leading foundation models.
Enables real-time generative AI functionality embedded directly in Iterable’s platform.
Supports privacy, security, and responsible AI usage standards.
Benefits of AWS partnership for Iterable:
50% faster research-to-implementation turnaround times.
Cost-efficient development of advanced AI-powered features.
Seamless access to enterprise-ready infrastructure for ongoing innovation.
“Our work with AWS is accelerating our roadmap,” said Andrew Boni, CEO and Co-founder at Iterable.
“AI Query Summary is just the beginning of how we plan to reimagine marketing operations with AI.”
How Iterable Smart Segmentation helps marketers:
Faster audience building with natural-language summaries.
Greater accuracy in targeting and personalization.
Improved collaboration across marketing, product, and data teams.
Time saved on manual reviews and list documentation.
Marketer use cases:
Launching time-sensitive campaigns with confidence.
Sharing segments across departments with full context.
Rapidly testing and scaling campaigns without data ambiguity.
Iterable’s AI Query Summary is more than just a feature—it’s a rethinking of how segmentation should work in the modern marketing landscape. Powered by AWS’s generative AI technology, this innovation allows teams to work faster, collaborate better, and make smarter decisions based on reliable, interpretable audience data.
Contact Us & Future-Proof Your Marketing with MarTechEdge!
marketing 9 Jun 2025
The Out-of-Home (OOH) streaming and advertising space is on the brink of a major transformation. Loop Media, Inc. (“Loop TV”) and View Television Network, Inc. (“View TV”) have entered into a strategic partnership aimed at reshaping how content and advertising are delivered to audiences outside the home. This collaboration promises to drive significant industry growth, bolster monetization, and provide innovative solutions for businesses in bars, gyms, restaurants, salons, and retail outlets across North America.
Industry trends and challenges:
Rapid expansion: More than a dozen operators now stream content to over 1 million screens nationwide.
Monetization barriers: OOH streaming faces industry-wide obstacles:
Inconsistent programmatic ad sales credibility.
Lack of a standardized classification for OOH advertising.
Narrow definitions of Connected TV (CTV) limited to in-home use.
Loop TV’s position:
Established leader in OOH streaming with a strong network presence.
Active in multiple verticals: bars, restaurants, gyms, salons, and retail spaces.
Seeking solutions to unlock scalable monetization amid market challenges.
What the partnership includes:
Immediate integration of View TV’s SaaS platform (View TV Clarity) into Loop TV’s infrastructure.
Access to premium content broadcasting through View TV Cloud.
Legal content streaming in hospitality environments without complex setups.
Strategic advantages:
Monetization boost: View TV Clarity enhances revenue potential through transparency and simplified ad delivery.
Premium content access: Hospitality venues can now offer high-quality television channels rivaling traditional cable, legally and easily.
Operational efficiency: Reduces technological barriers for content deployment and advertising activation.
“Loop TV is pioneering the CTV OOH space... We are excited to help develop and lead this next phase of growth with them.”
– Jamie Branson, CEO of View TV
About View TV Clarity:
AI-enabled SaaS platform purpose-built for the OOH and CTV markets.
Brings clarity, compliance, and control to content delivery and monetization.
Designed for both small and large operators in streaming and OOH advertising.
Platform capabilities:
Seamless integration of premium content libraries.
Transparent ad inventory and yield management.
Streamlined compliance and broadcasting within public venues.
Leadership remarks:
“We’ve had to fight many battles... but we’re confident in the opportunity to monetize and expand through View TV.”
– Justis Kao, Interim CEO of Loop Media, Inc.
What’s next:
Leverage View TV’s content and monetization infrastructure.
Expand Loop TV’s footprint in existing and new verticals.
Position as the leading player in the fast-evolving OOH entertainment landscape.
The partnership between Loop TV and View TV marks a pivotal shift in how OOH streaming and advertising will function moving forward. With content delivery simplified, monetization enhanced, and a shared vision for the future, this alliance is set to lead the next phase of growth in a sector ripe for innovation.
The partnership is effective immediately, signaling swift action and impact. Together, Loop TV and View TV are not just adapting to industry changes—they are defining them.
Contact Us & Future-Proof Your Marketing with MarTechEdge!
Page 163 of 1374