artificial intelligence 23 Sep 2025
Minute Media, the global sports media and technology company, has acquired VideoVerse, the AI SaaS platform best known for its flagship product, Magnifi. The move strengthens Minute Media’s ambition to deliver a fully integrated creation, distribution, and monetization solution for sports content rights holders, teams, and leagues worldwide.
With Magnifi’s real-time AI-driven video editing and highlight generation capabilities, Minute Media gains a powerful layer of automation and creativity that complements its existing distribution and monetization platforms.
VideoVerse’s Magnifi platform uses computer vision, machine learning, and NLP to automatically detect key game moments, create highlight reels, and push them to digital platforms at speed. Its GenAI-enabled features—including multilingual subtitling, automated thumbnails, metadata generation, and a rules-based engine—make it an all-in-one editorial workspace for content teams.
By integrating these capabilities, Minute Media can now:
Deliver real-time, short-form highlights to fans at scale.
Offer sports rights holders a full-stack solution from creation through monetization.
Enhance its STN Video platform with AI-powered content automation.
“We are thrilled to bring the passionate teams and robust capabilities of VideoVerse into the Minute Media family,” said Asaf Peled, Founder and CEO of Minute Media. “With VideoVerse’s technologies, our partners and clients will experience the very best in AI-powered creation, distribution, and monetization.”
Vinayak Shrivastav, Co-founder and CEO of VideoVerse, added: “This is a defining moment in our journey. Partnering with Minute Media amplifies our global reach and accelerates our ability to help rights holders unlock greater value from their content in real time.”
The acquisition reflects the growing importance of short-form, AI-enhanced content in sports media. As fans increasingly consume highlights and snackable content on-demand, leagues and publishers face pressure to deliver faster, smarter, and monetizable video experiences.
By merging Minute Media’s global distribution network with VideoVerse’s AI-driven editing tools, the combined entity is positioning itself as a go-to partner for leagues, federations, and publishers looking to maximize audience engagement and ROI.
Minute Media’s acquisition of VideoVerse signals a bold step toward AI-first sports content operations. For rights holders, the value proposition is clear: faster highlight delivery, deeper engagement, and stronger monetization opportunities—powered by one integrated platform.
Get in touch with our MarTech Experts.
marketing 23 Sep 2025
Presearch.com, the privacy-focused, community-driven search engine, has officially completed the shift from Web2 to Web3, delivering what many in the industry considered technically impossible: a fully decentralized, self-custodial search platform. Presearch 3.0 empowers users to search, earn, and control digital assets while participating in a global Web3 ecosystem.
In a world dominated by AI-generated content, invasive tracking, and declining engagement, Presearch 3.0 promises privacy, sovereignty, and economic empowerment, returning control to users and creators while eliminating reliance on centralized intermediaries.
Unlike other platforms that bolt token mechanics onto traditional infrastructure, Presearch was built natively for Web3. Its core architecture supports:
Hybrid Proof-of-Work nodes: 40,000+ community-operated nodes process queries, remove personal data, and execute searches in milliseconds.
Self-custodial rewards: Users earn PRE tokens based on search volume, node reliability, and staked assets, with staking enhancing per-search earnings.
Gas-efficient Base Layer 2 microtransactions for fast, sub-penny payments.
Enterprise-grade security, including audits and penetration testing.
Advertisers can run keyword staking campaigns, similar to Google Ads auctions, where the highest staked PRE token placement determines visibility at the bottom of search results.
Presearch 3.0 isn’t just decentralized—it also pioneers a Web3-native independent web index, optimized for what the company calls “Frontier Intelligence.” The focus is on:
Creator-first and login-gated platforms like Substack and OnlyFans
Independent journalism and alternative health content
Shadow-banned or suppressed sources
Verified human-generated content filtered from AI spam
This next-generation indexing gives Presearch a competitive edge in an era flooded with low-quality AI-generated content, making it a foundation for AI agents, DeFi, and dApp integration.
With Presearch 3.0, users log in with crypto wallets instead of traditional credentials, maintaining full ownership of digital assets. Platforms cannot revoke access, and all interactions are on-chain, creating trustless, incentivized participation across a globally accessible network.
Presearch’s infrastructure also supports:
Seamless wallet integration without compromising UX
Self-custodial staking and reward management
Cross-platform AI agent compatibility for search and discovery
This launch positions Presearch as a fully Web3-native alternative to centralized search engines, solving longstanding Web3 adoption friction points like custodial delays, regional restrictions, and identity barriers. For users, developers, and enterprises, Presearch 3.0 offers:
True privacy and data sovereignty
Earned rewards for search participation
Access to high-integrity, creator-first content
Integration with the wider Web3 ecosystem
In short, Presearch 3.0 transforms search from a utility into a gateway to decentralized digital experiences, redefining the relationship between users, content, and the Web3 economy.
Get in touch with our MarTech Experts.
automation 23 Sep 2025
GraceBlocks has fully integrated Google’s Gemini 2.0 Flash and 2.5 Pro models into its customizable database platform (CDP), creating a new “Intelligence Pillar” for small-to-medium businesses and HR teams. The move enables users to build AI-powered workflows, extract insights, and automate tasks without writing a single line of code.
By embedding Gemini models directly, GraceBlocks allows teams to automate processes like resume parsing, sentiment analysis on employee feedback, and personalized communications, effectively transforming core business operations into intelligent workflows.
This launch marks a major milestone for GraceBlocks, moving beyond a no-code platform into a consultative automation partner. New clients receive their first custom solution free, while existing users gain access to tailor-made workflows designed to tackle repetitive tasks and boost strategic focus.
“The AI itself is powerful, but the real magic is how the GraceBlocks team puts it to work for us,” said Susan Van Klink, CEO of SVK and Associates. “They’re not just vendors—they’re collaborators who help us deliver results faster than we thought possible.”
Early adopters are already seeing tangible benefits:
Automated Data Extraction and Logging: Normalize, de-duplicate, and route data from emails, rosters, resumes, and intake forms without manual entry.
AI-Powered Ideation: Generate content outlines, brainstorming prompts, and creative suggestions tailored to team goals.
Marketing Content Generation: Produce high-res images, blog posts, and other marketing assets faster with AI-assisted workflows.
Mary Grace Hennessy, CEO of GraceBlocks, emphasizes: “It’s not just about offering AI, it’s about delivering results. Our clients don’t just get a platform; they get a partner.”
GraceBlocks’ native integration of Google Gemini positions the platform as a full-service AI workflow engine for SMBs and HR teams. By providing AI-powered automation without requiring technical expertise, the company addresses a growing demand for intelligent, results-driven tools that scale productivity and efficiency.
With the Intelligence Pillar, GraceBlocks continues to differentiate itself from generic no-code platforms, proving that applied AI can move beyond experimentation into everyday business impact.
Get in touch with our MarTech Experts.
artificial intelligence 22 Sep 2025
When a company wants to be taken seriously in the future-of-tech conversation, there are few better ways than signing on with the MIT Media Lab. That’s exactly what L&T Technology Services (LTTS) just did. The India-based engineering and R&D powerhouse has inked a multi-year association with the Lab, positioning itself to tap into one of the world’s most eclectic, forward-looking research ecosystems.
This isn’t just a corporate sponsorship. As part of the Media Lab consortium, LTTS gains direct access to MIT’s network of researchers, entrepreneurs, and industry leaders—an interdisciplinary melting pot where ideas about AI, mobility, and sustainability often leap from whiteboard sketches to market-shaping prototypes.
For LTTS, the deal is a credibility play and a research accelerator rolled into one. The company has made its name in ER&D outsourcing and digital engineering services, but as enterprises scramble to embed AI into everything from cars to carbon-neutral systems, credibility in cutting-edge innovation is table stakes. Partnering with MIT is a signal flare: LTTS wants a seat at the table where tomorrow’s AI gets designed.
Industry watchers will note that LTTS isn’t the first to strike a chord with MIT’s experimental hub. Big tech names from Samsung to Microsoft have leaned on the Media Lab to scout new ideas or test early-stage concepts. But for an ER&D-focused services company, this move suggests a shift in how firms like LTTS are positioning themselves—not just as vendors, but as co-architects of innovation.
Details of specific projects are still under wraps, but the collaboration will cover AI-driven solutions across mobility and sustainability. Think autonomous systems, green energy optimization, and smart infrastructure—areas where R&D breakthroughs could translate into competitive advantages for LTTS’s clients across automotive, aerospace, and industrial verticals.
In an era where AI research is increasingly commoditized, a tie-up with MIT is more than branding. It’s an investment in staying relevant, and potentially, a shortcut to the breakthroughs that could define the next decade of digital engineering.
Get in touch with our MarTech Experts.
">
artificial intelligence 22 Sep 2025
If you thought competitor tracking was all about spreadsheets and guesswork, think again. The Competition Marketing Software Market – Global Forecast 2025-2030, now available from ResearchAndMarkets, paints a picture of an industry that’s rapidly transforming into a sophisticated, AI-fueled ecosystem.
The report highlights a sector defined by cloud-native platforms, predictive modeling, and omni-channel intelligence—features once reserved for big-budget marketing teams, now increasingly accessible to SMEs. As competition heats up, senior decision-makers are turning to these tools to keep pace with rivals and regulatory shifts.
The market’s growth is driven by three forces: AI analytics, cloud-first deployment, and compliance. Machine learning models are now predicting competitor strategies, while real-time dashboards aggregate everything from ad spend to keyword wars. At the same time, data privacy rules are tightening, making compliance a make-or-break feature.
For enterprises, this means investing in end-to-end platforms capable of both scale and scrutiny. For SMEs, modular, cloud-based solutions are becoming the go-to—scalable without crushing budgets.
The report doesn’t shy away from geopolitical headwinds. U.S. tariffs slated for 2025 are already reshaping infrastructure costs, pushing many vendors toward regional hosting or flexible multi-cloud deployments. For buyers, that translates into rising demand for dynamic pricing engines and resilient supply chain modeling baked into marketing platforms.
The market is crowded with familiar names: SEMrush, Similarweb, Ahrefs, Moz, SpyFu, Majestic, iSpionage, SE Ranking, Conductor, and BuzzSumo all make the roster. These firms are jockeying for position in a space where the line between SEO tools, social analytics, and competitor intelligence platforms is blurring fast.
Competition marketing software isn’t just about knowing what your rivals spent on Google Ads last quarter. It’s becoming central to strategy—enabling brands to anticipate moves, fine-tune campaigns across channels, and adapt to shifting regulations without missing a beat.
As omni-channel attribution and predictive modeling mature, the competitive intelligence playbook looks less like detective work and more like a live operating system for marketers. For decision-makers, the takeaway is clear: the cost of flying blind is rising, and so is the ROI of plugging into smarter, integrated competition marketing platforms.
Get in touch with our MarTech Experts.
artificial intelligence 22 Sep 2025
The AI hype cycle is crowded with promises, but few vendors have crossed the line from bold claims to real-world impact. According to Fosway Group’s latest AI Market Assessment for Talent Acquisition, Joveo has done just that—landing in the coveted top-right zone of the firm’s AI Reality Chart, reserved for companies with both strong vision and proven adoption.
While nearly every HR tech vendor slaps “AI-enhanced” onto their marketing, Fosway’s research found only 27% of AI features are actually live with customers. Joveo, by contrast, has been recognized for embedding AI across the recruiting lifecycle, from employer branding to candidate engagement and campaign management.
The company outperformed the market in talent attraction, candidate acquisition, and candidate management, scoring “market best” in areas like:
Candidate relationship management
Candidate self-screening
Volume recruitment campaign management
Candidate sourcing and filtering
Analytics and AI-driven decision support
In other words, Joveo isn’t just dabbling in AI—it’s using it to cut costs, deliver more qualified candidates, and shorten time-to-hire.
Recruitment marketing has become a battlefield. With budgets under pressure, employers are demanding measurable outcomes, not experimental pilots. Fosway’s assessment highlights Joveo as one of the few platforms delivering AI at scale, positioning it ahead of rivals that still treat AI as a roadmap item rather than a baked-in feature.
“Much of the market talks about AI, but fewer vendors deliver it at scale,” said Sven Elbert, Head of Analyst Services at Fosway Group. “In today’s cost-conscious hiring environment, evidence of outcomes matters more than claims.”
Founder and CEO Kshitij Jain (KJ) credits the company’s position to a deliberate three-year strategy of building a robust AI foundation. “We’re incorporating automation and AI in everything we build, and that’s how we’re connecting the right people with the right jobs,” Jain said.
That long-term approach appears to be paying off. With recognition from Fosway, Joveo is not just keeping pace with the AI-driven shift in HR tech—it’s actively shaping it. The company’s platform promises faster, fairer, and more transparent hiring, a pitch that resonates in a market hungry for efficiency and equity.
The report signals a turning point for talent acquisition software: employers are moving past the AI buzzwords and demanding results they can measure. For Joveo, being spotlighted as a leader isn’t just validation—it’s leverage in a competitive HR tech market increasingly defined by which vendors can actually deliver AI outcomes at scale.
Get in touch with our MarTech Experts.
marketing 22 Sep 2025
For years, marketers have stitched together campaigns across half a dozen platforms—one for SMS, another for email, something else for voice. Easify thinks that era is over. The four-year-old company has rolled out an AI-powered, all-in-one marketing platform that pulls MMS, SMS, email, voice broadcasting, and ringless voicemail into a single dashboard.
The promise? Less juggling, more automation, and AI that makes smarter decisions about when and how customers hear from you.
Easify’s system aims to centralize customer outreach without forcing teams to toggle between tools. Its AI optimizes delivery timing, personalizes messages, and automates campaign management across channels. For businesses, that means one place to launch and track campaigns, regardless of whether the medium is text, inbox, or voicemail.
Founder Adam Schwartz built the platform after his own frustrations with managing fragmented apps. Four years later, Easify is used by more than 1,000 customers—a sign, perhaps, that his hunch about market demand was right.
Concurrent Calling: Users can dial up to four leads at once, with AI instantly routing to the first who answers and managing the rest quietly in the background.
Branded Calling & Geo-Matching: Designed to counter spam-likely labels, these features display verified business details and allow local area code matching to boost answer rates.
AI-Powered Personalization: SMS/MMS campaigns adapt to engagement patterns, while emails dynamically shift based on recipient behavior.
Compliance Management: Built-in monitoring ensures campaigns meet standards like 10DLC, complete with automated documentation and reporting—especially useful in regulated industries.
Analytics & ROI Tracking: A central dashboard crunches engagement and performance data, with AI surfacing trends and recommending next steps.
Marketing software is a saturated field, but Easify’s bet is on consolidation plus intelligence. Instead of marketers piecing together “best of breed” tools, the platform sells itself as a one-stop shop with AI-driven optimization baked in. The Concurrent Calling feature in particular feels designed for sales teams under pressure to maximize productivity.
With adoption climbing and a growing appetite for integrated, AI-powered solutions, Easify’s push comes at a moment when businesses are rethinking efficiency, compliance, and personalization in outreach. If its growth continues, Easify could nudge rivals in the email, SMS, and voice spaces to play catch-up on integration.
Get in touch with our MarTech Experts.
digital marketing 22 Sep 2025
Sophisticated Marketing Solutions is stepping into the fast lane of digital engagement with its latest hire: Mindy Jo Bradley as Social Media Specialist. The move marks the agency’s official expansion into full-scale social media management—a service increasingly expected from modern marketing firms as clients demand measurable growth across digital platforms.
Bradley isn’t new to the grind. With more than a decade of experience building digital strategies, she’s worked with nonprofits, small businesses, and tech startups alike. Her toolkit spans paid advertising, email marketing, and social campaigns—all stitched together with data analysis and sharp content strategy.
Perhaps most notably, she grew audiences from zero to thousands organically at her own consultancy, Minjo Marketing, while fine-tuning everything from customer personas to brand positioning. That’s the kind of groundwork many agencies claim but few consistently deliver.
From Freelance Hustle to Agency Stage
Bradley’s career path also includes launching social channels for local governments and public institutions—no small feat in communities where offline has traditionally dominated. Her ability to translate grassroots strategy into measurable online engagement positions her as a practical operator, not just a strategist.
William Campos, founder of Sophisticated Marketing Solutions, called the hire a “strategic addition” designed to help clients grow online. In an era where brand credibility often begins and ends on a social feed, the timing couldn’t be more relevant.
Certifications and Credibility
On paper, Bradley checks the right boxes: a dual bachelor’s in Marketing and Business Administration from Idaho State University, plus certifications as a Google Product Manager and Meta Community Manager. The combo signals a professional fluent in both platform dynamics and campaign execution.
Why It Matters
For Sophisticated Marketing Solutions, the addition isn’t just about staffing up—it’s about credibility in a crowded market. Agencies without a robust social offering often lose ground to competitors, especially as businesses look to consolidate digital marketing under one roof. With Bradley on board, the firm strengthens its pitch to clients who need more than SEO and email—they want the always-on, algorithm-tuned visibility that social media delivers.
The hire reflects a larger trend: boutique agencies arming themselves with seasoned specialists to compete with bigger players. Whether this expansion translates into market share remains to be seen, but in a marketing world where social platforms double as storefronts, community hubs, and customer service desks, the bet seems well placed.
Get in touch with our MarTech Experts.
Page 165 of 1471