TechRank Australia, a Melbourne-based full-service digital marketing and web design agency, has launched a 7-Day Instant Website Design Service—an innovative solution for small and medium-sized businesses. The service delivers a fully functional, mobile-responsive, SEO-optimized website within seven business days, backed by a 100% money-back guarantee if the first draft isn’t delivered on time.

Why the 7‑Day Service Matters

Addressing Critical Market Needs

• Traditional web development can take 4–8 weeks, delaying growth and revenue.

• Start-ups and SMEs need speed, transparency, and reliable SEO foundations to compete.

Common Challenges Faced by SMBs

• Missed revenue opportunities due to delayed launches

• Hidden costs for essential features like SSL and mobile optimization

• Brand inconsistencies from generic templates

• Poor SEO and performance at launch

TechRank Australia’s service responds directly to these issues, offering a deadline-driven, all-inclusive web build solution.

Service Components

• 500+ Industry-Specific Mobile-Ready Designs: Curated layouts optimized for conversion

• On-Page SEO Foundation: Titles, meta tags, alt-tags, and site structure

• Licensed Stock Photography: Professionally selected, included at no extra cost

• Content Assistance: Options for light editing or full copywriting

• Security & Compliance: SSL installation, basic firewall, GDPR compliance

• Analytics & Search Console Setup: Google Analytics and Search Console configured from day one

• Seven-Day Post‑Launch Support: Minor updates, performance tweaks, and user Q&A

Streamlined Workflow Overview

1. Select a Design Theme: Choose an industry-aligned template

2. Place Your Order: Secure the project via online checkout

3. Submit Business Details: Provide logo, brand assets, and content

4. Design & Development: Agency builds site with performance, accessibility, and SEO best practices

5. First-Draft Review in 7 Days: Initial version delivered on time

6. Revisions & Final Edits: Adjustments made based on feedback

7. Go‑Live + 7‑Day Support: Launch complete site with ongoing minor enhancements

Money‑Back Guarantee

TechRank Australia guarantees delivery of the first draft within 7 business days. If this deadline isn’t met, clients receive a 100% refund and TechRank still completes the website—ensuring no one walks away empty-handed.

Global Reach and Launch Promotion

• Headquartered in Melbourne, the service is available in Australia, USA, New Zealand, Canada, India, UK, and Southeast Asia.

• To celebrate the launch, new projects started before June 30, 2025, will receive a 50% discount on the standard package rate.

Use Cases Across Industries

• Hospitality (Melbourne): Café site with reservation form → 40% boost in foot traffic

• Retail (Sydney): WooCommerce store → increased after-hours sales

• Construction (Dubai): Portfolio + quotes → 25% more qualified leads

• Consulting (London): Secure client portal → landed higher-value contracts

• Nonprofit (New York): Donation/volunteer site → 35% increase in donations

• Wellness (Singapore): Membership library → 50% rise in bookings

• SaaS Startup (San Francisco): Beta landing page → higher investor interest

• Professional Services (Mumbai): Resource portal → new contracts secured

• Education (Toronto): Enrollment site → 40% jump in inquiries

These cases highlight TechRank’s precise SEO keyword targeting such as “WordPress website design Melbourne” and “ecommerce web design Sydney.”

Domain Registration & Hosting

All clients receive domain registration and hosting packages that include:

• Free SSL certificate

• Daily automated off-site backups

• 24/7 monitoring with 99.9% SLA

• Expert support and domain management (e.g., .com, .com.au, .co.uk)

Leadership Insight

Disha Jindal, Co‑Founder, highlights the service’s purpose:

“Small businesses cannot afford to remain offline for months. This service was designed to empower entrepreneurs and business owners to start selling, booking, or building their online presence within days rather than quarters.”

TechRank Australia’s 7-Day Instant Website Design Service is a powerful, transparent, and cost-effective solution for SMBs navigating digital acceleration. Combining fast delivery, SEO optimization, and a global reach, it offers SMEs a strong foundation for growth—with all the essentials handled professionally and efficiently.

Contact Us & Future-Proof Your Marketing with MarTechEdge !

Lutra, a South Korea-based brand-tech company, has launched makeyourmascot.com an AI-powered mascot generator tailored specifically for small businesses. With nothing more than a Google Maps link or a business name, shop owners can instantly receive a custom-designed, emotionally engaging mascot that reflects their brand identity in under one minute.

To promote this innovative launch, Lutra is running an out-of-home campaign featuring real mascot creations on LinkNYC kiosks across New York City.

“Mascots have more power than we think,” said Jongyeop Seon, CEO of Lutra. “They draw attention, create emotional bonds, and make your brand truly unforgettable.”

Why Mascots Matter for Small Business Branding

Emotional Engagement

• Mascots foster personal connection with customers.

• They humanize brands and create memorable visual hooks.

• A well-designed mascot can increase customer loyalty and retention.

Competitive Differentiation

• In crowded markets, mascots help businesses stand out visually.

• Mascots convey personality instantly — no need for lengthy introductions.

Versatile Branding Tools

• Mascots can be used across menus, packaging, signage, websites, and social media, ensuring brand consistency and identity.

makeyourmascot.com: Key Features at a Glance

1. One-Click Creation

• Just input your Google Maps link or business name.

• The platform pulls public business data (type, name, location) to generate a tailored mascot.

• Powered by AI models from Google and OpenAI.

2. Emotionally Engaging Characters

• Designed to smile, look approachable, and form emotional connections.

• Every mascot includes character elements that enhance customer affinity.

3. Adaptive Art Styles

• Visuals change based on business category:

  • Pastel and cozy for bakeries or florists

  • Bold and expressive for food trucks

  • Clean and modern for beauty salons or tech hubs

4. Flexible Branding Applications

• Mascots can be downloaded for:

  • Menus

  • Packaging

  • Signage

  • Website headers

  • Social media avatars and stickers

• Lutra also provides creative suggestions for maximizing mascot visibility.

5. Speed & Accessibility

• No design skills required.

• Process takes ~60 seconds.

• Ideal for time-constrained business owners who still want professional branding.

Strategic Support & Global Reach

The project is supported by Google and OpenAI, making it free for a limited time to small businesses in the United States.

Although created by a Korean company, makeyourmascot.com has a global focus. Lutra draws from Korea’s globally admired character design industry (think Kakao Friends and LINE characters) to make mascots that are:

• Emotionally intelligent

• Highly adaptable

• Visually distinctive across cultures

Real-World Applications & Use Cases

Examples of mascot impact:

• Bakery in Brooklyn: Uses a cozy cat mascot on coffee cups and delivery boxes

• Barbershop in Chicago: Sports a retro-cool dog character for signage and Instagram stickers

• Food truck in Austin: Has a taco superhero mascot printed on loyalty cards

• Online boutique in Seattle: Features a fox mascot on email campaigns and product tags

These cases demonstrate that even microbusinesses can harness mascot branding to create stronger customer touchpoints.

Lutra’s Brand-Tech Mission

Lutra positions itself at the intersection of technology and emotional design. Having served over 50 client companies, Lutra aims to empower small businesses with tools traditionally accessible only to large enterprises.

Their unique approach combines:

• Interactive branding

• Character-based marketing

• Cultural storytelling, inspired by Korea’s character branding successes

With makeyourmascot.com, Lutra has created more than just a novelty — it's a practical, AI-powered branding solution that gives small businesses an emotional edge in a competitive market. In just one minute, business owners can unlock a new layer of identity and customer engagement.

As customer attention becomes harder to capture, mascots offer a timeless and powerful tool — now reimagined with the speed and intelligence of AI.

Contact Us & Future-Proof Your Marketing with MarTechEdge !

As AI continues reshaping search engine results pages (SERPs), understanding how queries relate and which URLs consistently rank has never been more vital. Enter Floyi’s SERP Similarity Chrome Extension, launched in collaboration with TopicalMap.com. This free browser tool allows marketers, SEOs, and content strategists to compare two Google search result pages side by side and instantly highlight overlapping URLs.

What started as an internal tool for keyword clustering and topical mapping is now publicly available enabling anyone working in SEO to make faster, more accurate decisions with minimal effort.

“If you're working with SERPs, this removes the grunt work and gives you clarity fast,”

— Yoyao Hsueh, Founder of Floyi & TopicalMap.com

Why SERP Overlap Matters More Than Ever

Evolving SERP Structures

• The introduction of AI Overviews, Search Generative Experiences (SGE), and Google’s AI Mode is transforming how search results appear.

• Classic signals like blue links and featured snippets now compete with AI-powered layouts, making intent mapping more nuanced.

Overlap = Intent Match

• SERP overlap is a high-signal indicator that two queries share similar search intent.

• This is essential for keyword clustering, content planning, and avoiding duplicate or cannibalizing content.

Time-Saving Validation

• Traditional methods involve opening multiple tabs and manually checking URLs.

• The SERP Similarity Extension automates and visualizes the entire process in seconds.

Features of Floyi’s SERP Similarity Chrome Extension

1. Click & Capture

• Run a Google search and click the extension.

• It instantly collects the top organic results (cleaned and normalized URLs).

2. Side-by-Side Comparison

• Enter a second query — the tool opens it in a background tab.

• View both SERPs in a split-screen layout, with direct URL comparisons.

3. Visual Overlap Highlights

• Overlapping URLs are automatically detected, cleaned, and matched.

• Visual lines connect matching results, making it easy to see intent alignment.

4. Save and Return

• Use the “Show in Tab” feature to save your current comparison.

• Useful for revisiting analyses during audits or content planning.

Built on Real-World SEO Workflows

This tool reflects the exact process used by TopicalMap.com — known for building deep, entity-rich topical maps for agencies and brands. By transforming a manual, tab-heavy workflow into a one-click process, Floyi empowers SEO teams to:

• Cluster keywords more intelligently

• Spot cannibalization issues

• Audit content coverage gaps

• Understand query intent at scale

What SEO Professionals Can Do with It

Validate Keyword Clusters

• Check whether variations of a topic bring up the same pages.

• Helps you group or separate keywords for pillar and cluster strategies.

Compare Search Intent

• Quickly contrast two queries to see if Google treats them as similar or distinct.

• Crucial for editorial planning and content differentiation.

Detect Cannibalization Risks

• If the same URL ranks for two very different queries, it may indicate overlap issues.

• Use this insight to optimize or merge pages.

Improve Topical Maps

• SERP-based grouping is stronger than semantic similarity alone.

• Clean URL mapping ensures precision at scale.

Save Hours on SEO Audits

• Skip Excel sheets and side-by-side screenshots.

• Speed up your workflow with visual clarity and tab reduction.

Designed for the Modern SEO Environment

As Google leans further into AI-enhanced search, the visibility of overlapping content — or lack thereof — can be a competitive edge. Whether you're:

• Building a topical map

• Auditing a large site

• Planning a new content cluster

• Researching SERP behavior for a client

…the SERP Similarity extension gives you the ability to see what Google sees, faster and smarter.

The SERP Similarity Chrome Extension by Floyi and TopicalMap.com brings clarity and speed to one of SEO’s most tedious tasks — comparing SERPs. With just a few clicks, you can instantly see how two queries align, how URLs overlap, and where opportunities or risks exist.

In a world of evolving search experiences, tools that bring transparency and simplicity are more valuable than ever. And now, one of the most effective internal SEO tools is free for everyone to use.

Contact Us & Future-Proof Your Marketing with MarTechEdge !

QKS Group’s SPARK Matrix™ has once again spotlighted the top contenders in the Digital Twin of an Organization (DTO) solutions market for 2025. SAP has emerged as a Leader in this space, recognized for its robust technological framework and high-impact customer solutions. The SPARK Matrix™ evaluates vendors based on technology excellence and customer impact, offering a comprehensive analysis of global market trends, dynamics, and competitive positioning.

SAP’s Recognition and Market Standing

• SAP has been rated highly in both technology excellence and customer impact categories.

• Named a Leader in the 2025 SPARK Matrix™ for Digital Twin of an Organization Solutions.

• Acknowledged for delivering end-to-end digital representations of enterprise operations.

QKS Group’s Analysis Highlights

• The SPARK Matrix™ offers a detailed market study including:

  • Vendor landscape and positioning.

  • Strategic insights for enterprise evaluation.

  • Key trends influencing the DTO ecosystem.

• Assesses competitive differentiation and provider capabilities in a rapidly evolving space.

SAP’s Digital Twin of an Organization Capabilities

• Integrates business processes, data, systems, and strategies into a unified digital framework.

• Built on SAP’s Business Technology Platform (BTP):

  • Enables real-time simulation and monitoring.

  • Provides contextual insights and operational visibility.

• Supports features such as:

  • Automated process discovery.

  • AI-powered insights and risk analysis.

  • Scenario modeling for strategic decision-making.

Strategic Impact on Enterprises

• Enables cross-functional alignment with strategic objectives.

• Facilitates transformation planning with data-driven intelligence.

• Helps visualize outcomes and monitor enterprise performance in real time.

• Reinforces SAP’s commitment to managing enterprise complexity at scale.

Market Differentiation and Innovation

• SAP’s DTO approach supports:

  • Unified performance monitoring.

  • Intelligent business modeling.

  • Continuous improvement through virtual simulations.

• Emphasizes cloud-first architecture for flexibility and system integration.

• Enhances decision-making through real-time data synchronization and awareness.

Vision for Transformation

• Dee Houchen, CMO of SAP LeanIX & SAP Signavio, highlights:

  • Transformation should be a core enterprise capability, not a one-time effort.

  • DTO allows simulation of business processes before implementation.

  • Encourages continuous improvement cycles to maximize transformation impact.

• SAP’s recognition as a SPARK Matrix™ Leader for the fifth consecutive year underscores the strength and value of its innovation-led approach.

SAP’s continued leadership in the SPARK Matrix™ reflects its unwavering focus on enabling real-time, data-driven organizational transformation. By combining strategic alignment, operational clarity, and intelligent simulations, SAP empowers enterprises to adapt, evolve, and thrive in a dynamic business environment.

Contact Us & Future-Proof Your Marketing with MarTechEdge !

Impelsys, a global leader in digital technology solutions, has announced a strategic partnership with AlgoShack to bring AI-powered transformation to software testing. With AlgoShack’s flagship platform, algoQA, the collaboration is designed to modernize and accelerate quality assurance (QA) by integrating intelligent test automation at scale. This marks a significant step for Impelsys as it strengthens its capabilities in AI-led innovation.

• AI-Driven Test Automation Platform:

  • Integration of AlgoShack’s algoQA, a no-code, AI-enabled platform.

  • Empowers enterprises with intelligent test optimization and automation.

  • Seamlessly integrates with CI/CD pipelines for continuous delivery.

• Enhanced Testing Efficiency:

  • Enables continuous monitoring and automated test script migration.

  • Reduces manual QA tasks and accelerates software release cycles.

  • Facilitates prompt engineering and AI-enabled decision-making in QA.

• Strategic Expansion and Innovation:

  • Combines Impelsys’ expertise in digital transformation with AlgoShack’s cutting-edge QA technology.

  • Aligns with Impelsys’ goal to support AI transformation across digital value chains.

  • Delivers scalable, efficient, and high-performance QA solutions to global clients.

• Improved Business Outcomes:

  • Speeds up delivery timelines while ensuring high software quality.

  • Minimizes defects and enhances QA agility.

  • Helps businesses achieve higher ROI through intelligent test automation.

The Impelsys–AlgoShack partnership is a forward-looking move to infuse artificial intelligence into core quality assurance processes. By leveraging algoQA’s advanced capabilities and Impelsys’ strategic implementation expertise, this alliance sets the stage for faster, smarter, and more reliable QA outcomes. It further reinforces Impelsys’ commitment to helping enterprises embrace AI as a core pillar of their digital transformation journey.

Contact Us & Future-Proof Your Marketing with MarTechEdge !

In response to mounting challenges faced by today’s public relations professionals tighter budgets, leaner teams, shrinking newsrooms, and a greater need to prove ROI. Notified has introduced a groundbreaking solution: Personalized Pitch. Developed in collaboration with communications experts, this AI-powered feature revolutionizes media outreach by enabling PR teams to send tailored, one-on-one email pitches at scale. Integrated directly with Notified’s media contacts database and GlobeNewswire, this new tool is designed to make smarter outreach faster, while preserving the strategic oversight of PR practitioners.

Benefits of Personalized Pitch

• Tailored Outreach for Stronger Media Relationships:

  • AI drafts pitches based on a journalist's beat, writing history, and audience focus.

  • PR professionals can enhance stories with personalized context and quotes.

  • Helps build meaningful media relationships and increase pickup rates.

• Time-Saving Workflow Integration:

  • Draft and send pitches directly from contact profiles or during press release distribution.

  • Centralized platform eliminates the need for juggling multiple tools.

  • Integrated tracking shows engagement metrics and team activity history.

• All-in-One Communication Hub:

  • Seamlessly works with Microsoft Outlook and Gmail for easy access.

  • Send customized pitches and GlobeNewswire press releases in a single login session.

  • Encourages real-time collaboration across PR teams.

• Enhanced Pitching Analytics:

  • Gain insights into engagement through open, click-through, and response rates.

  • Use feedback to refine future outreach and improve content relevance.

• Human-Guided AI Assistance:

  • Offers three AI-generated draft options tailored to each journalist’s interests.

  • Communicators can select and refine the best draft to match their strategy.

  • Prioritizes relevance and resonance, not just automation.

How Personalized Pitch Works in Practice

1. Input Pitch Content:

   • Users enter key pitch elements including topic, messaging, and quotes.

2. AI Draft Creation:

   • The system generates three tailored drafts based on journalist profiles.

3. Review & Send:

   • Users select the most suitable draft, make final edits, and send it via email or along with a press release — all within one interface.

Data Protection and Ethical Use

• Notified adheres to strict security protocols and global data protection regulations.

• User data and journalist profiles are safeguarded with high ethical standards.

• The system supports secure communication while respecting confidentiality.

Industry Endorsement & Early Adoption

Susan Frantz, CEO of Frantz Marketing Solutions, praised the innovation:
"By adopting AI early, we're not only streamlining our operations, but also connecting with our media clientele more effectively. This advanced approach optimizes our ability to secure media pickups, ensuring that our clients' messages resonate more deeply with their target audiences."

With Personalized Pitch, Notified is setting a new standard for modern public relations—combining the scalability of AI with the intuition of human oversight. The platform empowers communicators to build stronger journalist relationships, deliver more relevant content, and streamline workflows, all while maintaining high ethical and strategic standards. As the PR landscape evolves, tools like these are becoming essential for brands aiming to amplify their media presence and drive measurable results.

Contact Us & Future-Proof Your Marketing with MarTechEdge !

Aon plc, a global leader in professional services, has appointed Andy Marcell as CEO of Global Solutions. In this strategic leadership role, Marcell will spearhead the integration of Aon’s Risk Capital and Human Capital capabilities to help clients navigate increasingly complex and interconnected challenges in today’s business environment.

Andy Marcell’s Expanded Role

• Marcell will lead Aon’s Global Solutions, integrating the firm’s:

  • Reinsurance

  • Commercial Risk

  • Health

  • Wealth

  • Talent divisions

• He will continue as CEO of Reinsurance until John Neal joins Aon on September 1, 2025.

• Marcell remains a member of the Aon Executive Committee and reports directly to Greg Case, President and CEO of Aon.

Strategic Vision and Organizational Integration

• Aon’s 3x3 Plan aims to build integrated capabilities that address client needs across both risk and people functions.

• Greg Case emphasized Marcell’s key role in:

  • Aligning Risk Capital and Human Capital strategies.

  • Driving the firm’s unified approach through the "Aon United" framework.

Leadership Track Record and Future Focus

• Marcell joined Aon in 2015 and previously served as CEO of Risk Capital.

• Successfully merged Commercial Risk and Reinsurance solutions under one umbrella.

• Will now work closely with Human Capital teams to deliver unified, insights-driven solutions.

Organizational Updates and Strategic Shifts

• Lambros Lambrou, former CEO of Human Capital, is now Aon’s Global Chief Strategy Officer.

• A search is underway for a new leader of the Human Capital division.

• Marcell aims to:

  • Strengthen cross-functional collaboration.

  • Tackle market volatility and workforce complexity with integrated tools and insights.

Industry Insight: Megatrends and Client Needs

• Aon’s Client Trends 2025 report identifies four megatrends shaping the business landscape:

  • Trade

  • Technology

  • Weather

  • Workforce

• These trends are deeply interconnected, requiring integrated data, analytics, and expertise to manage evolving risk and human capital challenges effectively.

Looking Ahead

• Marcell is scheduled to present at Aon’s Investor Day on June 9, 2025.

• He will elaborate on the firm’s unified approach to managing client needs across Risk Capital and Human Capital domains.

• His leadership marks a pivotal step in enhancing Aon’s strategic value to clients navigating global uncertainty.

Contact Us & Future-Proof Your Marketing with MarTechEdge !

GetResponse, a global leader in email marketing and automation, has released compelling new research highlighting growing concern among marketers over their dependence on social media and other “rented” platforms. Based on feedback from over 1,300 marketing decision-makers, the findings suggest a strategic rethink is underway as brands seek to regain control of their customer relationships in an increasingly unstable digital landscape.

Research Highlights from GetResponse

• Impact of TikTok Ban & Platform Instability

  • 25% of marketers report diminished confidence in social media due to the TikTok ban and related disruptions.

  • Broader platform instability—including algorithm changes and content regulation—is amplifying unease.

• Lack of Trust in Rented Platforms

  • Only 14.5% of marketers fully trust social media platforms to be stable marketing partners in the next year.

  • Nearly 40% express little to no trust in these platforms, signaling a major trust gap.

• Shift Toward Owned Channels

  • 60% of marketers have either increased or plan to increase focus on owned channels.

  • Email marketing tops the list, with 49% prioritizing it for future investment.

• Email Marketing: High Potential, Underused

  • Despite its value, only 26% of marketers heavily focus on email marketing.

  • Common barriers include fear of being flagged as spam (34%) and lack of time or internal resources (20%).

• Perception of Control

  • Email marketing is viewed as the most controllable channel, surpassing websites and mobile apps.

  • Unlike social media, email provides full access to audience data, direct reach, and no dependency on third-party algorithms.

Expert Insight from GetResponse

Michal Leszczynski, Head of Content & SEO at GetResponse, emphasized the need for balance:

“We’re not saying brands should delete or move away from social media—that wouldn’t be realistic. Social media will always play a valuable role in discovery and awareness. But our research clearly shows that marketers know they need to safeguard their businesses by also investing in channels they own, like email marketing, where they have full control over audience relationships, data, and outcomes.”

A Call for a Balanced Channel Strategy

As concerns about privacy, platform volatility, and regulatory threats grow, GetResponse’s research serves as a timely reminder: brands must reduce their dependence on rented platforms. Email marketing, with its stability, ownership, and performance potential, is not just a fallback—it’s a critical pillar for long-term marketing success. A diversified, owned-first channel strategy is key to future-proofing digital marketing efforts in a fast-changing environment.

Contact Us & Future-Proof Your Marketing with MarTechEdge !