Retail media is rapidly evolving, and with over 80% of shopping transactions still happening in physical stores, there's a major opportunity for retailers to activate campaigns closer to the point of sale. Koddi, a leader in commerce media technology, has partnered with In-Store Marketplace (ISM) to help retailers bridge the gap between digital and in-store advertising. This collaboration aims to provide a seamless experience for brands looking to deliver integrated, impactful campaigns that reach consumers both online and in-store.

Highlights of the Koddi–ISM Partnership

• Retail's Physical Powerhouse

  • Over 80% of purchases still occur in-store, making it a crucial touchpoint.

  • In-store audiences are on average 84% larger than digital ones.

  • Physical stores offer a high-impact channel for last-mile conversions and promotional engagement.

• Unified Cross-Channel Campaigns

  • Koddi’s direct integration with ISM offers retailers a unified platform for managing on-site and in-store media.

  • Simplifies operations by reducing reliance on multiple vendors and technologies.

  • Retailers gain a streamlined content and ad management system across 31,000 connected stores.

• Enhanced Campaign Performance Tracking

  • Enables measurement of both online and in-store campaign effectiveness.

  • Offers comprehensive insights into brand lift and sales attribution across touchpoints.

  • Supports smarter media investments and more targeted consumer engagement.

• Scalable Infrastructure and Future Plans

  • Koddi continues to invest in infrastructure to scale in-store activations.

  • Plans are underway to deepen integration with ISM, offering easier retail media buying processes this summer.

  • Retailers benefit from greater flexibility and elevated buy-side accessibility.

• Leadership Perspectives

  • Koddi’s Nicholas Ward highlights the significance of bridging digital and physical retail for holistic growth.

  • ISM’s Paul Brenner underscores the value of accessing $749B in consumer spend through their connected store network.

The partnership between Koddi and ISM signifies a major leap forward in retail media strategy—one that embraces the power of physical stores and integrates it into the digital media landscape. By eliminating fragmentation and offering unified control, this collaboration sets a new standard for retail marketers seeking full-funnel campaign performance. With upcoming expansions in place, the partnership is poised to redefine how retail media is planned, executed, and measured across all shopper touchpoints.

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