Rivergate Marketing, a trusted strategic marketing partner for B2B engineering and technology firms, will present a featured session at the 2025 Control System Integrators Association (CSIA) Conference. The event takes place from June 3–6 in San Diego, California, focusing on marketing excellence in the system integration industry.

Featured Session: Building Your Essential Marketing Strategy Step by Step

• Presenters:

  • Georgia Whalen, President

  • Christine McQuilkin, Vice President

  • Kirsten Leroij, Digital Marketing Account Manager

• Event Details:

  • Part of the CSIA Marketing Workshop titled “Raising the Bar: A Peer-Infused Blueprint for SI Marketing Excellence”

  • Scheduled for Tuesday, June 3, 2025

  • Rivergate Marketing has been a consistent presenter since 2022

• Session Goals:

  • Provide actionable strategies and tools tailored for system integrator marketers

  • Help attendees build or refine effective and measurable marketing programs

  • Offer a clear and strategic marketing framework for practical application

Core Components Covered in the Session

• Defining target markets and revenue streams

• Aligning marketing strategy with business goals

• Identifying key focus markets for growth

• Developing detailed buyer personas

• Conducting competitor marketing analysis

• Crafting a compelling unique selling proposition (USP)

• Performing SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis

• Selecting strategic marketing initiatives for maximum impact

Rivergate Marketing and CSIA

• Rivergate Marketing has been an active Partner member of CSIA since 2016 and holds a leadership role in the CSIA Marketing Committee.

• CSIA is a global non-profit association supporting over 500 system integrator companies in 35 countries.

• The annual CSIA Conference is the premier event for networking and education in the control system integration industry.

Rivergate Marketing’s session at CSIA 2025 promises to equip system integrator marketers with essential marketing frameworks and practical tools. This initiative underscores Rivergate’s ongoing commitment to advancing marketing excellence within the system integration community.

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PodcastOne, a leading podcast publisher and sales network, has broadened its programming slate by adding several new and acquired podcasts. This move strengthens PodcastOne’s position as a top US podcast network, ranked 9th by Podtrac, while enhancing its offerings across true crime, comedy, pop culture, and public radio content.

• Network Expansion and Acquisitions:

  • Added acquired podcasts: Love Murder, The Broadside, and Intrusive Thoughts by Adam Rippon.

  • New original podcasts include Yestergays with Justin Sylvester and Blakely Thornton and A Lot of You Have Been Asking hosted by comedian Hayden Cohen.

• Strategic Partnerships:

  • Alignment with WUNC, North Carolina Public Radio, giving exclusive sales and distribution rights for The Broadside.

• PodcastOne’s Growing Portfolio:

  • Expanding true crime lineup with Love Murder.

  • Strengthening comedy and pop culture content with Intrusive Thoughts, Yestergays, and A Lot of You Have Been Asking.

• Podcast Show Descriptions:

  • Yestergays: A nostalgic, humorous look back at key pop culture moments shaping a generation.

  • Love Murder: Weekly true crime stories about love turned deadly, hosted by Jessie Pray and Andie Cassette.

  • Intrusive Thoughts: Comedic, unfiltered weekly insights from Adam Rippon.

  • A Lot of You Have Been Asking: Comedy meets social media and pop culture gossip with Hayden Cohen.

  • The Broadside: Deep dives into overlooked stories from the American South with Anisa Khalifa.

• Existing PodcastOne Roster:

  • Features top-ranked shows across genres such as news, comedy, true crime, sports, and culture, including The Jordan Harbinger Show, The Adam Carolla Show, LadyGang, Court Junkie, and more.

  • Available on PodcastOne’s platform and all major podcast distribution channels including Apple Podcasts, Spotify, YouTube, iHeart, and Amazon.

PodcastOne’s strategic expansion through new acquisitions and original content highlights its commitment to delivering diverse, engaging, and high-quality programming. This growth supports its position as a leader in the podcasting space, offering listeners a broad range of compelling stories and entertainment.

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ThriveCart, a leader in digital sales and checkout optimization, has announced powerful new feature enhancements to its ThriveCart Pro+ and Stripe Connect+ platforms. Released in May 2025, these updates reinforce ThriveCart’s focus on continuous innovation and delivering advanced sales tools tailored to creators and businesses of all sizes.

• Subscription Management Improvements:

  • Streamlined upgrades, downgrades, and cancellations with automatic pro-rated payment calculations.

  • Subscriptions can be canceled silently, without triggering emails, webhooks, or automations, reducing administrative overhead and improving customer experience.

• Advanced Sales and Product Reporting:

  • Dynamic territory sales heatmap by country for targeted localized marketing strategies.

  • Refund tracking showing number and proportion of refunded purchases during specific periods to optimize campaigns.

  • Graph-based projections for revenue, order volume, and customer count to support accurate forecasting.

• New QR Code Generation:

  • Ability to create scannable QR codes for any landing page URL including checkout, thank-you pages, social media links, and downloadable content.

  • Enables innovative ways to connect with prospects offline and online and simplifies sharing of offers.

• Checkout Experience Optimization:

  • Multiple Order Bumps can scroll independently, allowing up to six upsell offers without cluttering the page.

  • Payment section remains fixed during checkout to ensure a smooth customer journey.

• Bulk Invoice Management:

  • Bulk invoice downloads now feature progress animation, enhancing usability for users handling large order volumes.

ThriveCart Pro+ continues to set the standard for sales enablement and checkout optimization with these latest feature upgrades. Committed to ongoing innovation, ThriveCart promises even more enhancements soon, helping users boost sales performance and simplify revenue management.

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Official Community (OCC), a leading fan engagement platform trusted by top artists, will unveil its next-generation platform at SXSW London on June 4, 2025. The launch event at The Tannery @ JJ Studios in Shoreditch invites artists, managers, and industry professionals to explore new tools designed to revolutionize artist-fan connections.

Features of the Upgraded OCC Platform:

• Sleek New Interface:

  • Provides seamless navigation, enhanced merchandising options, and easy content access for users.

• Advanced Community Features:

  • Includes gamified fan loyalty programs that reward engagement.

  • Integrated fan clubs to foster closer artist-fan relationships.

• Robust E-commerce Capabilities:

  • Supports ticket sales, merchandise drops, and exclusive bundle offers directly on the platform.

• Actionable Analytics and Artist Support:

  • Offers data-driven insights to optimize marketing campaigns and deepen fan engagement.

Event and Market Expansion:

• The SXSW London event marks OCC’s debut at the UK edition of the global festival, highlighting its commitment to innovation in entertainment and media technology.

• The launch represents OCC’s continued expansion into the UK market, building on its legacy across North America and Europe.

• The exclusive event allows attendees to meet the OCC team, experience platform features firsthand, and network with industry leaders.

Official Community’s upgraded platform combines two decades of industry expertise with cutting-edge technology to empower artists with a comprehensive solution for authentic fan engagement. This launch at SXSW London positions OCC as a pioneering force in evolving artist-fan relationships globally.

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Today’s consumers expect meaningful, personalized interactions from the brands and retailers they trust daily. To meet these expectations, companies must deliver tailored experiences at every touchpoint to engage shoppers, build loyalty, and drive long-term growth. PDI Technologies’ new PDI Experience Designer enables convenience retailers like Weigel’s to create and manage personalized loyalty journeys that enhance customer engagement and business profitability.

Benefits and Features of PDI Experience Designer:

• Personalized Loyalty Journeys:

  • Enables retailers to launch highly targeted campaigns tailored to specific purchasing behaviors.

  • Drives excellent open and conversion rates by creating meaningful member experiences.

• User-Friendly Self-Service Platform:

  • Equipped with intuitive drag-and-drop content creation tools.

  • Provides pre-built templates and data-driven insights to simplify campaign creation.

• Omnichannel Campaign Management:

  • Supports promotions, product recommendations, and customer re-engagement across multiple channels.

  • Requires minimal additional resources, allowing retailers to focus on business growth.

• Lifecycle Automation:

  • Automates complex customer lifecycle management to nurture new customers, retain loyal ones, and reactivate lapsed shoppers.

• Seamless Integration with Braze:

  • Built on the leading customer engagement platform Braze, used by major brands like Gap and Intuit.

  • PDI remains the primary support contact, ensuring convenience retailers receive dedicated assistance.

Industry Impact and Leadership:

• Weigel’s Director of Loyalty, Jessica Starnes, highlights how the platform helps leverage data for impactful marketing that lifts results.

• PDI Technologies emphasizes ongoing innovation to meet retailer needs through PDI Experience Designer.

• Braze Enterprise Executive Ryan Fish praises the collaboration for delivering personalized, orchestrated customer journeys that enhance brand experience and revenue.

PDI Experience Designer offers convenience retailers a powerful, easy-to-use platform to create personalized, data-driven loyalty programs that engage customers and fuel growth. Available now, the solution simplifies loyalty management while driving measurable business impact.

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Comscore, a global leader in consumer behavior measurement, has expanded its reporting capabilities by adding AI tool usage data. This new data set tracks site visitation metrics for 117 AI tools and features across nine categories on both PC and mobile platforms. The addition offers advertisers, agencies, and brands actionable insights into how consumers are engaging with AI-powered and AI-enhanced applications.

Highlights of Comscore’s AI Tool Usage Data:

• Widespread AI Adoption:

  • Over 30% of the U.S. online population actively uses AI tools monthly.

  • Leading AI tools include OpenAI Gen AI, Microsoft Gen AI, and Canva Gen AI.

• Cross-Platform Engagement:

  • 67 million U.S. consumers interact with AI on mobile devices, showing strong growth beyond desktop usage.

• Top AI Categories by User Volume:

  • Audio Generation: 23.8 million projected visitors

  • Image Generation: 23 million projected visitors

  • Design Tools: 23 million projected visitors

  • Video Generation: 22.4 million projected visitors

• Comprehensive Consumer Behavior Insights:

  • Tracks real-world AI tool usage to provide foundational metrics.

  • Helps brands, publishers, and content creators understand AI’s impact on digital consumption.

Industry Impact:
Steve Bagdasarian, Chief Commercial Officer at Comscore, emphasizes that as AI adoption rapidly expands, this data will be crucial for stakeholders aiming to capitalize on the shift in consumer behavior. Comscore’s dataset represents an essential resource for navigating the evolving AI landscape and optimizing digital strategies.

Comscore’s new AI tool usage data equips marketers and brands with detailed, actionable insights into consumer interaction with AI technologies across platforms. This initiative marks the beginning of a broader effort to deepen understanding of AI’s role in digital engagement and empower businesses to adapt strategically.

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Kyndryl, a leader in enterprise technology services, has announced a strategic global partnership with Databricks, the Data and AI company. This alliance aims to empower customers to accelerate digital transformation by integrating Kyndryl’s AI services with the Databricks Data Intelligence Platform, fostering scalable AI adoption and data-driven business growth.

Partnership Highlights:

• Unified Digital Transformation Solution:

  • Combines Kyndryl’s data and AI expertise with Databricks’ unified platform for data, analytics, and AI.

  • Enables enterprises to modernize IT infrastructure cost-effectively and achieve business objectives.

• Comprehensive Data Foundation Modernization:

  • Kyndryl offers end-to-end data services to assist customers in adopting Databricks.

  • Focus on data quality, security, scalability, and modern data architectures.

• Accelerated AI Adoption:

  • Leveraging Databricks platform capabilities like machine learning, natural language processing, and computer vision.

  • Helps customers unlock deeper insights and scale AI initiatives effectively.

• SAP Data Integration:

  • Supports seamless integration of SAP and enterprise data via SAP Business Data Cloud and SAP Databricks.

  • Aims to deliver enhanced business insights and improved productivity.

• Bridging Legacy and Modern Analytics:

  • Combines Kyndryl’s mainframe expertise with Databricks’ analytics to connect legacy systems with advanced data insights.

  • Enhances overall business intelligence and value delivery.

Leadership Insights:
Giovanni Carraro, Kyndryl’s Global Strategic Alliances Leader, highlights the partnership as a step to extend Kyndryl’s service reach and enable customers to harness AI at scale. Jason McIntyre, VP at Databricks, emphasizes Kyndryl’s critical role in supporting customers’ data modernization and growth ambitions.

This global alliance between Kyndryl and Databricks offers enterprises a powerful combination of AI, data modernization, and analytical insight capabilities. Together, they empower customers to drive scalable AI adoption and successfully navigate their digital transformation journeys.

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The release of the Glass Lion for Change shortlist sets the tone for a powerful Cannes Lions 2025. With the remaining categories soon to follow, the industry is poised for a celebration of creativity that challenges the status quo and shapes a more inclusive future. of Creativity has officially unveiled the shortlist for one of its most anticipated awards: the Glass: The Lion for Change. This category celebrates work that tackles issues of gender inequality or prejudice. It highlights creative excellence that drives impactful cultural change.

• Category Spotlight:
  • The Glass: The Lion for Change award honors groundbreaking campaigns that challenge gender bias and social norms.
  • Focuses on work that inspires positive cultural transformation.
• Shortlist Announcement:
  • The 2025 shortlist is now available for viewing.
  • Audiences can explore the selected work through:
    • The Work platform
    • Press Portal
• Upcoming Releases:
  • Shortlists for other Cannes Lions categories will be published over the following dates:
    • Saturday, 14 June – Wednesday, 18 June 2025
• Contact for Media Inquiries:
  • The Cannes Lions Press Team is available to assist with any questions or further information.

The release of the Glass Lion for Change shortlist sets the tone for a powerful Cannes Lions 2025. With the remaining categories soon to follow, the industry is poised for a celebration of creativity that challenges the status quo and shapes a more inclusive future.

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