News

Viant and Publica Expand Premium CTV Buying Through Direct Supply Path Integration

Viant Technology and Publica by IAS have announced a new integration designed to simplify access to premium Connected TV (CTV) inventory by connecting advertisers directly with streaming publishers through Viant's Direct Access supply path solution. The partnership reflects a broader industry push toward supply path optimization (SPO), improved transparency, and AI-driven media buying as...

advertising 9 Jul 2026

6sense Strengthens GTM Intelligence Strategy With New Revenue and Legal Leadership

B2B revenue technology provider 6sense has expanded its executive leadership team by appointing Micki Howl as Chief Revenue Officer and promoting Krystal Ziegler to General Counsel. The leadership changes come as the company continues to position its GTM Intelligence Platform for the emerging agentic AI era, where sales, marketing, customer success, and revenue operations are becoming...

marketing 9 Jul 2026

Perficient and Gradial Partner to Scale Agentic AI Marketing for Enterprises

Enterprise consulting firm Perficient and AI orchestration platform Gradial have formed a strategic partnership to help Fortune 500 organizations deploy agentic marketing across enterprise marketing operations. The collaboration combines Perficient's AI consulting and digital transformation expertise with Gradial's AI orchestration platform, enabling marketing teams to automate content...

artificial intelligence 9 Jul 2026

Korbyt Expands AI Workplace Platform With Canva Integration and Marketing Leadership Hire

Enterprise workplace experience platform Korbyt has expanded its digital signage and space management portfolio with a native Canva integration, appointed veteran SaaS executive TJ Waldorf as Senior Vice President of Marketing, and earned multiple industry awards recognizing its AI-powered workplace technologies. The announcements reflect growing enterprise demand for intelligent workplace...

artificial intelligence 9 Jul 2026

Rithum Names Kim Miller CMO to Advance AI-Driven Commerce Strategy

Commerce technology provider Rithum has appointed retail and digital transformation executive Kim Miller as Chief Marketing Officer and Head of Global Strategy, strengthening its executive leadership as brands and retailers accelerate investments in AI, omnichannel commerce, and connected retail operations. The appointment underscores a broader industry trend in which commerce technology vendors...

artificial intelligence 9 Jul 2026

Vitamix Selects Nectar to Lead Amazon Commerce and Retail Media Strategy

Premium kitchen appliance manufacturer Vitamix has named independent retail media agency Nectar as its Amazon agency of record following a competitive request-for-proposal (RFP) process. The multi-year partnership will consolidate Amazon marketplace operations, retail media, creative production, analytics, and AI-powered commerce intelligence under a unified operating model, reflecting the...

marketing 9 Jul 2026

Voxie Expands AI Text Marketing Platform as Franchise Growth Accelerates

Franchise marketing platform Voxie has reported a strong first half of 2026, driven by enterprise customer growth, the launch of new AI capabilities, and continued adoption among multi-location businesses. The company's latest expansion reflects growing demand for AI-powered customer engagement platforms that help franchise organizations balance centralized brand governance with localized...

artificial intelligence 9 Jul 2026

LeadVenture Expands Executive Team to Advance AI, Customer Experience, and Dealer Growth

LeadVenture, a provider of digital retail and dealership technology solutions, has expanded its executive leadership team with five senior appointments aimed at accelerating AI innovation, customer experience, and revenue growth. The move reflects a broader trend across enterprise software vendors as they invest in leadership capable of helping dealerships adapt to evolving consumer expectations...

artificial intelligence 9 Jul 2026