digital transformation marketing
Published on : Jun 13, 2025
Axonify, the frontline enablement platform trusted by global brands such as Walmart, Kroger, Lowe’s, and Marriott, has announced a major leadership transition. Melissa Burghardt has been appointed as the new Chief Executive Officer, bringing a wealth of experience at the intersection of technology and frontline business innovation.
Melissa Burghardt officially named Chief Executive Officer of Axonify.
Brings extensive leadership experience in digital innovation, SaaS growth, and frontline transformation.
Previously contributed to the success of companies like Sweetgreen, Yahoo, and YP.
Scaled a $1B SaaS business aimed at small enterprises.
Built high-performing digital advertising platforms.
Evolved the operating model of a leading fast-casual restaurant brand.
Aims to drive innovation through Axonify’s personalized learning core.
Focuses on maximizing frontline performance to deliver lasting customer value.
Sees AI as a major opportunity for unlocking scalable frontline success.
Hollie Haynes, Founder and Managing Partner at Luminate Capital Partners, praises Melissa’s ability to lead Axonify through its next growth phase.
Emphasizes alignment between Melissa’s expertise and Axonify’s mission to empower frontline teams.
Carol Leaman steps down after over a decade of transformational leadership.
Played a key role in defining the frontline enablement category.
Will continue supporting Axonify as a Board member.
Serves over 4 million users in 160+ countries.
Offers personalized microlearning, analytics, and frontline operations tools.
Delivers measurable results in employee engagement, retention, and performance.
Axonify’s appointment of Melissa Burghardt as CEO signals a bold and strategic next chapter for the company. With a strong foundation laid by Carol Leaman and a future-focused vision backed by Melissa’s deep industry experience, Axonify is well-positioned to continue transforming how frontline organizations train, engage, and empower their teams in a rapidly evolving digital landscape.
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