The email marketing ecosystem is transforming rapidly, influenced by evolving privacy regulations, mailbox provider updates, AI advancements, and changing consumer behavior. In response, Litmus from Validity, in its latest 2025 State of Email report, offers a deep dive into what’s working, where marketers are struggling, and how leading organizations are driving better results with smarter investments.

Insights from the Report

1. ROI and Budget Allocation

• 78% of marketers can track ROI from email; however, 22% struggle to prove its value.

• Companies achieving 36:1 to 50:1 ROI dedicate 25-50% of their marketing team to email.

• Organizations allocating 15%+ of their marketing budget to email are 2x more likely to achieve 40%+ open rates.

2. Challenges with Personalization

• Top personalization hurdles:

  • Efficient content development – 17%

  • Data collection and analysis – 16%

  • Measuring personalization impact – 15%

3. Content Production Trends

• Speed of execution has improved—only 6% of teams now need more than two weeks to produce an email, down from 62% in 2024.

• 30% of marketers are hiring for content creation skills, highlighting a talent gap.

AI’s Growing Role in Email Marketing

1. Future Expectations

• 29% of marketers see AI-driven content and analytics as the biggest game-changer for 2025.

• 70% predict AI will run up to 50% of email tasks by 2026.

• 18% believe AI will handle 50-75% of email marketing efforts in the near future.

2. Adoption Trends

• 49% are already using generative AI for static email copy.

• Use of AI-generated images has surged by 340% over the past year.

Interactive Content and Compliance

1. Engagement through Interactivity

• 97% of marketers use at least one interactive email element.

  • Most effective: Buttons/CTAs (35%)

2. Rising Compliance Pressure

• 14% cite data privacy compliance as a critical challenge.

• The figure rises to 23% among those with higher email budgets.

Industry-Specific Trends

• Retail & Professional Services: Use email primarily for brand awareness and engagement.

• Tech Companies: Leverage email based on purchase/transaction data, aiming to drive leads and conversions.

The 2025 State of Email report confirms that email remains a powerful, ROI-positive channel—but only when done strategically. From embracing AI to doubling down on personalization and compliance, marketers who invest in talent, technology, and smart execution are best positioned for future success.

Contact Us & Future-Proof Your Marketing with MarTechEdge !

Cents, the all-in-one business management platform for garment care SMBs, has unveiled powerful updates to Cents Accelerate, its marketing automation suite. These enhancements help laundry businesses retain more customers, increase repeat revenue, and manage engagement efforts—all from one platform.

As small and medium-sized laundry businesses face rising competition, Cents positions itself as a strategic partner, enabling operators to combine customer data with robust automation tools.

Enhanced Marketing Tools in Cents Accelerate

1. Automated Campaigns

• "Set it and forget it" functionality for personalized email/SMS communications.

• Campaigns are triggered by customer behaviors like:

  • First-time signups

  • Completed orders

  • Review requests

  • VIP tier achievements

• Helps drive engagement and repeat purchases with zero manual work.

2. Advanced Segmentation & Targeting

• Leverages in-platform customer data to:

  • Target specific segments (e.g., new vs. loyal customers)

  • Deliver relevant promotions and messages

• Increases effectiveness by aligning messaging with customer behavior.

3. Customizable Flows and Templates

• Choose from pre-built campaign templates or create custom flows.

• Templates maintain brand consistency and speed up execution.

• Supports both email and SMS marketing for multichannel reach.

4. Real-Time Performance Analytics

• Track opens, clicks, and conversions directly in the Cents dashboard.

• Use analytics to:

  • Refine campaigns

  • Identify high-performing segments

  • Drive data-informed decisions

Proven Customer Success

Early adopters are already seeing tangible results:

“We collected five reviews on the first day,” said Horace Lewis, owner of Xpress Laundry.
“I set up three VIP tiers with SMS discounts that trigger automatically—this feature is amazing.”

Key highlights from user feedback:

• Seamless SMS/email campaigns

• Significant lift in Google Reviews

• Improved loyalty through tier-based VIP promotions

Solving Key Marketing Challenges

Cents Accelerate addresses common pain points for SMB operators:

• Template Library: Easily customizable with brand visuals and messaging.

• Trigger-Based Automation: Ensures timely engagement with no manual input.

• Two-Way Chat: Enables real-time customer interaction and support.

• Zero Tech Overhead: Fully integrated into the existing Business Manager dashboard, with no need for extra tech resources.

With the new enhancements to Cents Accelerate, laundry businesses can automate, personalize, and optimize their marketing—all in one place. By streamlining customer engagement and simplifying campaign management, Cents empowers operators to retain more customers, grow repeat business, and operate more efficiently.

These updates are available immediately to all existing Cents users, setting a new standard for marketing automation in the garment care industry.

Contact Us & Future-Proof Your Marketing with MarTechEdge !

In a historic first for South Korea, immersive content specialist dotmill has created groundbreaking digital content for The Sphere in Las Vegas the world’s largest and most immersive spherical LED display. In partnership with Galaxy Corporation, dotmill led the planning, direction, and production, marking a major global milestone for Korean creative and technical capabilities.

This feat solidifies dotmill’s place on the global stage, showcasing its ability to innovate in immersive environments where only a handful of content producers can compete.

Highlights of the Sphere Project

1. The Sphere: A One-of-a-Kind Immersive Platform

• Measures 157 meters in diameter and 111 meters in height.

• World's only 360-degree panoramic LED media façade.

• Requires content tailored to its enveloping structure and curved surface.

• Demands advanced spatial analysis and graphic design, far beyond traditional video formats.

2. dotmill’s Unique Role in Content Production

• First Korean company to directly produce Sphere content.

• Collaborated with Galaxy Corporation across:

  • Creative planning

  • Immersive content direction

  • Full-scale visual production

• Developed custom content that aligns with the Sphere’s immersive architecture.

3. Immersive Campaign for a Major Korean Brand

• Content serves a Korean financial group's global brand campaign.

• Opens with space-themed visuals: A “Daisy” motif and logo symbolically bloom in outer space.

• Transitions into a dynamic display of cinematic visuals and expressive digital artwork.

• Designed to convey brand identity through visual storytelling in an immersive environment.

Technical and Creative Challenges

dotmill emphasized the need for a new visual language:

“The Sphere is not merely a colossal screen but a platform that demands technical interpretation and visual strategies vastly different from traditional video,” said a dotmill spokesperson.

Creative strategies included:

• Developing non-linear, panoramic motion graphics.

• Designing for curved visual planes and dynamic viewer perspectives.

• Utilizing XR and immersive storytelling principles to engage audiences.

dotmill: A Leader in Immersive Media-Tech

• Specializes in XR content, interactive media, and digital twin-powered attractions.

• Portfolio includes:

  • National and regional exhibition halls

  • Urban content initiatives

  • Multi-purpose cultural venues

• With the success of the Sphere project, dotmill is now poised to expand globally, serving as a trailblazer in immersive brand experiences.

dotmill’s groundbreaking work at the Las Vegas Sphere represents a new era for immersive storytelling and brand engagement. By successfully navigating the platform’s technical and creative complexities, dotmill has positioned itself as a global leader in immersive media—paving the way for more Korean innovation on the world stage.

This collaboration with Galaxy Corporation not only elevates the brand visibility of a major Korean financial institution but also proves that creative excellence and technological innovation from South Korea can lead on the most iconic digital stages worldwide.

Contact Us & Future-Proof Your Marketing with MarTechEdge !

As media channels multiply and brand narratives unfold across formats, organizations need tools that go beyond traditional broadcast monitoring. TVEyes, a global leader in media intelligence for over two decades, has launched Insight a cutting-edge platform built to unify digital and traditional media tracking across TV, radio, podcasts, and streaming video.

Designed with modern communications, PR, and marketing professionals in mind, Insight promises faster intelligence, deeper insights, and smarter action. By transforming media tracking into conversational intelligence, it empowers businesses to stay ahead of rapid news cycles and evolving market conversations.

Features of TVEyes Insight

1. Cross-Channel Coverage at Global Scale

• Monitor a broad spectrum of media formats in one unified platform:

  • 80,000+ podcasts

  • 16,000+ new streaming video sources

  • Comprehensive TV and radio coverage, including niche and localized markets

• 40+ countries and 40+ languages covered for comprehensive global reach

2. Real-Time, Rights-Cleared Media Access

• Access to audio and video content from across the media landscape in near real-time

• Delivery of alerts in under 60 seconds, ensuring timely responses

• All content is rights-cleared and secure, making it enterprise-ready

3. Powerful Search, Analytics & Reporting

• Enhanced search tools with speed and precision filtering

• In-depth analytics dashboards help teams convert data into actionable insights

• Improved reporting workflows reduce manual effort and increase productivity

4. Smart Ad Filtering

• Differentiate editorial content from advertisements quickly and easily

• Prioritize relevant conversations and avoid marketing noise

5. Custom Alerts and Notifications

• Create tailored near real-time alerts for breaking stories, mentions, or emerging trends

• Receive alerts through preferred channels to respond instantly

6. Advanced Audience Support

• Expert guidance and onboarding from a responsive and knowledgeable support team

• TVEyes’ reputation for enterprise-grade service and reliability continues with Insight

Why Insight Matters for Modern Teams

With Insight, TVEyes expands beyond traditional broadcast monitoring to offer a full spectrum media intelligence solution that helps organizations:

• React faster to developing stories

• Track brand perception across emerging and legacy channels

• Identify reputational risks early

• Drive strategic communications through data-backed insights

As brand stories move fluidly across formats—from a CEO's podcast interview to a viral video clip to global TV news—Insight ensures teams aren’t just watching the conversation, but actively shaping it.

Trusted by Industry Leaders

TVEyes has served:

• Fortune 100 brands

• Leading SMBs

• Government agencies

Its tools are known for security, accuracy, and comprehensiveness, and Insight builds on this legacy to offer a next-gen platform for media monitoring professionals around the globe.

“We’ve packed Insight full of features that make audio and video monitoring more efficient and effective,” said Daren Benzi, Chief Commercial Officer at TVEyes. “This platform is the culmination of two years of tireless development, designed to provide real-time access to the media data that matters most.”

With the launch of Insight, TVEyes sets a new industry benchmark for cross-format, global media monitoring. As brands battle for attention across a fragmented and fast-moving media ecosystem, having a single pane of glass for tracking rich media across platforms is no longer optional—it’s essential.

Insight empowers teams to monitor, analyze, and act at the speed of conversation—ensuring their message lands exactly where it counts.

Contact Us & Future-Proof Your Marketing with MarTechEdge !

Bloomberg has taken a significant step in expanding its alternative data offerings by integrating Similarweb's robust web traffic analytics into its Bloomberg Terminal through the {ALTD<GO>} function. This move deepens Bloomberg's commitment to empowering investors with near real-time, digital-first insights, enabling better forecasting of company performance and detection of emerging trends across industries.

The integration brings Similarweb’s powerful web and app traffic data sourced from over 200 million devices and spanning 100 million websites—into the hands of Bloomberg Terminal users.

Features of the Bloomberg–Similarweb Integration

1. Enhanced Web Traffic Visibility Across 3,000 Companies

• Provides granular, daily-level web traffic data across 190 countries.

• Covers both public and private companies with a focus on digital-first operations.

• Data available with a 7-day lag and includes five years of historical records.

2. Broader Sector and International Coverage

• Expands to sectors such as SaaS, e-commerce, artificial intelligence, streaming media, technology, media, telecommunications (TMT), and healthcare.

• Enriches global insights by incorporating companies from across major economic regions.

3. Powerful Digital Intelligence for Investors

• Enables nowcasting of company key performance indicators (KPIs).

• Helps validate patterns found in other alt-data sources like consumer transaction and foot traffic data.

• Facilitates benchmarking of competitors and early detection of growth or decline.

4. Seamless Bloomberg Terminal Integration

• Data accessible through the familiar {ALTD<GO>} command.

• Sits alongside datasets from Bloomberg Second Measure (consumer transactions) and Placer.ai (foot traffic), offering a multi-layered analysis experience.

• Part of Bloomberg’s Alternative Data Analytics Platform launched in 2023.

Strategic Value for Investors

According to Or Offer, CEO of Similarweb, “A company’s online footprint often reveals shifts in performance long before traditional indicators.” This new capability ensures investors can stay ahead of market movements by leveraging digital behavior data before earnings reports or other conventional metrics are released.

Richard Lai, Bloomberg’s Global Head of Alternative Data, added, “Clients increasingly demand faster, more predictive signals. By embedding Similarweb into Terminal workflows, we deliver timely, actionable insights.”

The integration of Similarweb into Bloomberg’s ALTD<GO> marks a transformative step in alternative data usage within institutional investing. By combining traditional and non-traditional data under a unified platform, Bloomberg is equipping market professionals with sharper tools to analyze company performance and navigate fast-changing markets with confidence.

Contact Us & Future-Proof Your Marketing with MarTechEdge !

Webflow, a leading visual development platform, has announced the appointment of Sue Bostrom as an independent member of its Board of Directors. This strategic move comes at a critical juncture as Webflow deepens its enterprise capabilities and accelerates the integration of AI-powered features into its platform.

Bostrom brings a wealth of experience in scaling software companies, steering IPOs, and delivering operational excellence—credentials that align perfectly with Webflow’s ambitions to become a category-defining platform for web development at scale.

Sue Bostrom: A Proven Leader in Enterprise Software

Credentials and Experience

• Former EVP and Chief Marketing Officer at Cisco, where she led brand strategy and global marketing.

• Creator of Cisco’s renowned “Welcome to the Human Network” campaign.

• Founder of Cisco's Internet Business Solutions Group, advising Fortune 500 companies on digital transformation.

• Current board member of:

  • ServiceNow

  • GitLab

  • Samsara

• Past board roles at:

  • Anaplan

  • Cadence Design Systems

  • Marketo

  • Varian Medical Systems

• Recognized by The Wall Street Journal on its inaugural Top Corporate Board Directors list.

Strategic Value to Webflow’s Next Chapter

Bostrom’s appointment reflects Webflow’s broader strategy of governance maturity, enterprise expansion, and product leadership. Her expertise will be pivotal as the company:

• Expands its AI-powered features to make web development more scalable and intelligent.

• Evolves its enterprise platform to meet the complex needs of large organizations.

• Prepares for future growth stages, possibly including IPO-readiness.

CEO Endorsement

“Sue’s leadership has shaped some of the most successful SaaS companies of our time... Her presence on our board signals the kind of company we’re building: forward-looking, product-led, and built to last.”
— Linda Tong, CEO of Webflow

Bostrom’s Perspective on Joining Webflow

Bostrom expressed strong alignment with Webflow’s mission and momentum:

“Webflow is one of those rare companies where product vision and market timing are aligned. There’s trust in the leadership, momentum in the platform, and a real chance to lead as AI reshapes the way digital experiences are built.”

— Sue Bostrom

Governance and Role in Board Structure

• Bostrom will serve as Chair of the Compensation Committee, a role that underscores her operational rigor and strategic acumen.

• Her addition strengthens Webflow’s board governance, which is a critical factor in the company's evolution from a high-growth startup to a mature, scalable enterprise player.

Sue Bostrom’s appointment is more than a high-profile addition to Webflow’s board—it’s a signal of intent. As the company continues to transform how enterprises design and deliver digital experiences, her guidance will help ensure that Webflow stays ahead of the curve in AI innovation, enterprise scalability, and strategic governance.

With Bostrom’s leadership, Webflow is better positioned to achieve its vision of democratizing the web and delivering intelligent, scalable solutions for the modern digital economy.

Contact Us & Future-Proof Your Marketing with MarTechEdge !

Gray Media, WVUE Fox 8, and the New Orleans Saints have announced a five-year extension to their broadcast partnership, solidifying their collaboration through the 2029 NFL season. The renewed deal reinforces a longstanding relationship that continues to deliver exclusive, local coverage of Saints football to fans across the Gulf Coast.

The extension kicks off in August 2025 with live broadcasts of all three Saints preseason games, airing on Gray’s 15-station Saints Preseason Network, including WVUE Fox 8 in New Orleans. Each game will also be rebroadcast on Gray’s Gulf Coast Sports and Entertainment Network (GCSEN) the following day.

2025 Saints Preseason Schedule

• August 10: at Los Angeles Chargers – 3:05 PM CT

• August 17: vs Jacksonville Jaguars – 12:00 PM CT

• August 23: vs Denver Broncos – 12:00 PM CT

New Programming for Saints Fans on Fox 8 and GCSEN

As part of the renewed agreement, WVUE and the Saints will co-produce an expanded slate of exclusive Saints programming, giving fans deeper access and behind-the-scenes content throughout the year. New and returning content includes:

New on GCSEN:

• The Draft Show LIVE

• Daily Training Camp Show – Live from Saints camp

• Extended Pre-Game Show – Live broadcasts throughout the season

• Post-Game Locker Room Show

• Saints All Access & Saints Insider Podcasts

Weekly Programming on WVUE Fox 8 and GCSEN:

• Live Tailgate – Before every Saints game

• Final Play – Sundays at 10:35 PM CT

• Black & Gold Review – Mondays at 10:35 PM CT

• Game Plan – Wednesdays at 10:35 PM CT

• Overtime Podcast – Mondays, Wednesdays, and Fridays

Exclusive NFL Documentary: “Waiting on Moore”

As part of the expanded content lineup, Gray Media will debut “Waiting on Moore”, a behind-the-scenes NFL Films-style documentary chronicling the arrival of new Saints Head Coach Kellen Moore. This special will air on GCSEN on June 8th and 9th at 7:00 PM CT.

Leadership Commentary

“We’re thrilled to extend our important partnership with the New Orleans Saints and continue providing fans with unmatched, exclusive coverage,”
— Sandy Breland, COO, Gray Media

“Gray Media and FOX 8 have been exceptional partners... We’re thrilled to expand this relationship and elevate the way Saints fans experience our team.”
— Dennis Lauscha, President, New Orleans Saints

The extended broadcast agreement between Gray Media, WVUE Fox 8, and the New Orleans Saints reflects a shared commitment to delivering premium, hyperlocal NFL coverage. With expanded programming, a growing regional network, and deeper fan engagement opportunities, Saints football coverage is poised to reach new heights heading into the 2025 season and beyond.

Contact Us & Future-Proof Your Marketing with MarTechEdge !

Twilio has released its sixth annual State of Customer Engagement Report, highlighting the evolution of AI-powered customer experiences across industries. Based on insights from over 7,600 consumers and 600+ business leaders across 18 countries, the report reveals a critical truth: AI is generating measurable ROI—but without trust, context, and relevance, its full value remains untapped.

In today’s financially cautious environment, where brands are under pressure to maximize every customer interaction, companies must align technology, transparency, and empathy to build lasting engagement.

1. AI Delivers Revenue—but Not Consumer Confidence

Adoption Is Strong, Returns Are Promising

• 96% of companies report AI is improving customer-facing functions like marketing, support, and personalization.

• 75% of brands see increased customer spend from personalization powered by AI.

But Customers Remain Skeptical

• Only 45% of consumers feel understood by brands—a slight dip from 46% in 2024.

• 61% of customers don’t believe brands use their data in their best interest.

• 55% are fatigued by the constant messaging around AI.

Takeaway: Revenue growth doesn’t equal relationship growth. The emotional disconnect between brands and consumers could threaten long-term gains.

2. Real-Time Engagement Is the New Differentiator

The Opportunity

• 88% of consumers are more likely to purchase when engagement is real-time and personalized.

• 71% abandon purchases when interactions feel generic or irrelevant.

The Reality

• Only 44% of businesses say they’re delivering real-time personalization today.

Takeaway: Timely, context-aware engagement is essential. Brands must move beyond static personalization and into adaptive, moment-driven customer experiences.

3. Trust Remains Fragile—Yet Fundamental

Consumers Want Transparency

• 90% of consumers trust at least some brands with their data—but only 15% fully trust them.

• 84% desire control over their personalization settings.

• 54% want clarity on when they’re engaging with AI rather than a human.

Perceived Misuse Breeds Caution

• The majority of consumers are wary of how brands use AI, emphasizing the need for ethical, transparent practices.

Takeaway: Without trust, personalization can backfire. Respecting boundaries and offering transparency is no longer optional—it’s strategic.

4. Forward-Thinking Investments Will Define the Leaders

Smart Businesses Are Customizing Experiences

• 96% of brands are moving away from off-the-shelf CX tools to build tailored solutions focused on:

  • Better data collection and usage

  • Automated workflows

  • Transparent personalization

2025 Trends: Richer Channels on the Rise

• 75% of companies plan to adopt RCS (Rich Communication Services) for enhanced customer conversations in 2025.

Takeaway: Customization, AI enablement, and rich communication tools will separate the CX leaders from laggards in the coming years.

Personalized CX Must Evolve From a Feature to a Trust-Based Strategy

Twilio’s 2025 report underscores a critical paradox: AI can deliver short-term returns, but without consumer trust and relevance, its long-term effectiveness is at risk. The brands that will thrive are those that blend technology with transparency, timing, and empathy.

As AI becomes ubiquitous in CX strategy, companies must shift their focus from automation for efficiency to personalization for meaningful connection. Trust, real-time relevance, and customer empowerment will define the next generation of customer engagement.

Final Insight: In an era where loyalty is fleeting and expectations are high, only brands that prioritize both technological sophistication and emotional intelligence will succeed.

Contact Us & Future-Proof Your Marketing with MarTechEdge !