News

How Agentic AI Is Reshaping Travel Marketing in 2026

The travel industry's marketing playbook is undergoing a fundamental shift as evolving consumer behavior, privacy regulations, and fragmented customer journeys challenge conventional digital advertising strategies. Rather than relying on seasonal campaigns and broad audience targeting, travel brands are increasingly investing in Agentic AI to automate decision-making, personalize customer...

artificial intelligence 9 Jul 2026

Power Digital Names Charlie Chappell to Lead CPG Growth Strategy

Power Digital has appointed consumer goods executive Charlie Chappell as President of its Consumer Packaged Goods (CPG) Division, expanding its industry-focused leadership strategy as brands face growing pressure to improve marketing efficiency, retail measurement, and return on investment. The appointment underscores the increasing demand for specialized marketing expertise that combines...

marketing 8 Jul 2026

CTG Appoints Stefanie DeSantis as Chief Marketing Officer to Drive Growth Strategy

CTG, a Cegeka Group company specializing in IT and business solutions, has appointed Stefanie DeSantis as Chief Marketing Officer. The leadership move reflects the company's focus on strengthening brand strategy, demand generation, and go-to-market execution as enterprise organizations continue investing in digital transformation, cloud modernization, and technology consulting services. CTG, a...

marketing 8 Jul 2026

Stensul Expands Governed Creation Platform for AI-Powered Enterprise Marketing

As enterprise marketing teams adopt generative AI to accelerate campaign production, governance and compliance have become as important as content creation itself. Stensul has introduced a major update to its Governed Creation™ Platform, adding new AI integrations, workflow automation, and campaign validation capabilities designed to help organizations create, review, and launch marketing...

artificial intelligence 8 Jul 2026

Klaviyo Launches Social Marketing to Unify Social Engagement with B2C CRM

Klaviyo has expanded its autonomous B2C CRM platform with the launch of Klaviyo Social Marketing, a solution designed to connect social media engagement directly with customer relationship management and omnichannel marketing. The new offering enables brands to capture social interactions, enrich customer profiles, and transform engagement data into personalized marketing campaigns, reflecting...

marketing 8 Jul 2026

Integral Ad Science Appoints Lidiane Jones as CEO to Accelerate AI Innovation

Integral Ad Science (IAS) has appointed technology executive Lidiane Jones as Chief Executive Officer, signaling the company's next phase of AI-driven innovation in digital advertising. The leadership transition comes as advertisers increasingly rely on artificial intelligence, media quality measurement, and real-time optimization to improve campaign performance across an increasingly fragmented...

artificial intelligence 8 Jul 2026

ProInfoNet Appoints Brad Sprague to Lead Sales and Marketing Strategy

ProInfoNet has named technology sales veteran Brad Sprague as its new Director of Sales & Marketing, reinforcing the IT consulting firm's focus on aligning business development and marketing as demand for managed IT services, cybersecurity, and digital transformation continues to grow. The appointment reflects an industry-wide trend toward integrating sales and marketing leadership to strengthen...

marketing 8 Jul 2026

TreImage and Tyto Flight Launch Drone Entertainment Venture for Experiential Marketing

Experiential marketing continues to evolve as brands seek immersive ways to engage audiences beyond traditional advertising. TreImage LLC and Tyto Flight have announced a strategic joint venture that combines brand strategy, licensing, and sponsorship expertise with drone entertainment technology. The collaboration aims to deliver integrated aerial experiences for brands, sports organizations...

artificial intelligence 8 Jul 2026