MediaCo, a leading multicultural and multiplatform media powerhouse, announced strong second quarter-to-date audience growth across its television and radio platforms. The gains highlight MediaCo’s commitment to delivering culturally resonant content that connects meaningfully with Hispanic and Black communities nationwide.

Highlights: MediaCo’s Q2 Audience Growth

1. National Broadcast Television Performance

• EstrellaTV Network’s weekday primetime (7p–11p) audience grew +35% among Persons 18–49 compared to the same period last year.

• Growth driven by flagship programs:

  • Tengo Talento, Mucho Talento Nueva Era (+19%)

  • Alarma TV (+54%)

  • Noticiero Cierre de Edición (+48%)

  • 24 Horas Late (+122%)

• On May 14, EstrellaTV aired its most-watched P18–49 broadcast of the season during the Liga MX semifinal match between Tigres UANL and Toluca (+157% vs. average).

2. Local Television Station Growth

• EstrellaTV Local’s April-May book averages show year-over-year growth in key markets:

  • KRCA / Los Angeles: +96% (P18–49)

  • KZJL / Houston: +143% (P18–49)

  • QFAA / Dallas: +49% (P18–49)

  • WGEN / Miami: +198% (P25–54)

3. Radio Division Growth Outpaces Market

• MediaCo radio’s audience grew +24% with Adults 25–54 during the first four months of 2025—exceeding the market average of 18%.

• Notable regional station growth:

  • KBUE / Los Angeles: +56%

  • KRQB / Riverside–San Bernardino: +46%

  • Dallas (KNOR, KBOC, KZZA): +38% combined

  • Houston (KTJM, KQQK): +19%

  • New York (WBLS & WQHT): +14% combined

Executive Perspective

“This level of growth speaks to the power of culturally relevant content and the strength of our multi-platform approach,” said Brian Fisher, Senior Vice President of Video Sales at MediaCo. “We’re proud to deliver meaningful engagement for our audiences and strong performance for our partners—across every screen and in every market.”

MediaCo’s impressive Q2 growth across television and radio confirms its strategic leadership in multicultural media. By delivering compelling, inclusive content tailored to Hispanic and Black communities, MediaCo is not only expanding its reach but also deepening audience engagement and delivering tangible ROI for advertisers across every platform.

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