In a strategic move to enhance content distribution and reader engagement, Gannett Co., Inc. has announced a new partnership with XPR Media, a next-generation content and distribution platform. This collaboration aims to expand the reach and discoverability of press releases across Gannett’s USA TODAY Network, encompassing more than 200 publications nationwide.

The partnership combines XPR Media’s advanced content delivery capabilities with Gannett’s vast publishing ecosystem, allowing companies and PR agencies to distribute announcements with unprecedented visibility and scale.

Highlights and Strategic Implications:

• Massive Distribution Footprint Through USA TODAY Network:

  • Press releases distributed via this collaboration will be featured prominently on USA TODAY’s website.

  • Content will also be syndicated across the entire USA TODAY Network, which includes over 200 local and national outlets.

  • This ensures brands, corporations, and agencies can achieve nationwide exposure and hyperlocal relevance simultaneously.

• Dedicated Press Release Section for Enhanced Discoverability:

  • A new centralized press release hub will be created within the USA TODAY Network.

  • This section will curate and display press releases, making them easier for readers to discover and engage with.

  • This is especially beneficial for companies looking to reach targeted or niche audiences in specific geographic markets.

• Strengthened Content Monetization Strategy:

  • According to Caroline Harris, SVP of Content Monetization at Gannett, this agreement reinforces the company’s commitment to high-quality, engaging content in a rapidly changing media environment.

  • By integrating targeted press releases into its content offerings, Gannett adds new revenue streams while increasing editorial diversity.

• XPR Media’s Tech-Driven Distribution Capabilities:

  • XPR Media brings a technology-first approach to content delivery, enabling efficient, audience-tailored syndication.

  • Their platform uses intelligent routing and analytics to maximize the reach and impact of each release.

  • CEO Pablo Goldstein emphasized the value of combining Gannett’s audience scale with XPR’s ability to optimize content interaction and reach.

• Enhanced Value for News Agencies and PR Professionals:

  • This partnership provides a new channel for organizations to share their stories directly with end readers.

  • Businesses can now expect greater ROI from their press release campaigns thanks to the extended shelf life and visibility.

  • The streamlined process through XPR also simplifies how PR professionals distribute content across a wide-reaching network.

• Future Opportunities in Digital Media Evolution:

  • This collaboration hints at future integrations, such as multimedia content formats (videos, infographics, AI-enhanced press releases), making the platform more dynamic.

  • It may also pave the way for performance analytics, allowing organizations to track engagement metrics and refine content strategies.

The partnership between Gannett and XPR Media marks a significant step forward in the evolution of digital press release distribution. By combining scalable, tech-driven content delivery with one of the largest media networks in the United States, the two companies are creating a powerful new outlet for brands, nonprofits, and government agencies to share important updates.

In today’s information-rich environment, visibility is key to impact. This collaboration offers a much-needed solution for businesses looking to maximize their communication strategies in a crowded, fast-moving media ecosystem. As digital platforms continue to reshape how content is discovered and consumed, partnerships like this are not just timely—they are essential.

Contact Us & Future-Proof Your Marketing with MarTechEdge !

Zeta Global has taken a bold step into the future of AI-driven marketing with the launch of Zeta Answers, a cutting-edge intelligence framework that automates complex marketing tasks and decision-making. Announced as part of an early preview for select clients, Zeta Answers is part of the company’s broader mission to transform insights into outcomes and enable a new paradigm known as Agentic Marketing.

Rather than merely surfacing data points or visualizations, Zeta Answers leverages multi-agent AI workflows to recommend and autonomously execute high-impact marketing actions. By shortening the distance between insight and execution, Zeta is aiming to redefine how marketing teams operate, scale, and grow in a hyper-competitive digital landscape.

Features and Strategic Implications:

• From Insight to Action – The Rise of Agentic Marketing:

  • Zeta Answers represents the shift from passive data dashboards to action-oriented AI agents.

  • It replaces fragmented workflows with automated intelligence that acts, not just advises.

  • This is the first true application of Agentic Marketing, where predictive insights lead to direct execution.

• AI-Powered Workflow and Continuous Optimization:

  • Zeta Answers employs a multi-agent AI system capable of analyzing thousands of variables in real-time.

  • It generates prescriptive recommendations, automates testing, and iteratively optimizes performance.

  • Marketers can now move from “what happened” to “what to do next” — in one click.

• Significant ROI Improvements for Early Users:

  • Early adopters report impressive results, including:

    • 30% increase in customer engagement.

    • 10% lift in native ad performance.

    • 4x higher conversions and 4x lower CPA compared to traditional methods.

  • These results highlight Zeta Answers' potential to scale marketing efficiency and profitability.

• The AI-Driven Flywheel: From Prediction to Performance:
  Zeta Answers connects every phase of marketing with an AI-powered feedback loop:

  • Predicting Outcomes: AI anticipates shifts in customer behavior and recommends next-best actions in real time.

  • Proving What Works: Deterministic attribution across channels ensures transparency and performance validation.

  • Exploring on Demand: Self-service analytics empower teams to explore data independently and swiftly.

  • Analyzing to Optimize: A centralized hub continuously surfaces actionable insights, driving perpetual improvement.

• Unified Data Foundation with Zeta Identity Graph:

  • At the core of Zeta Answers lies the Zeta Identity Graph, which includes over 245 million U.S. consumer profiles.

  • This database ensures accurate identity resolution, intent recognition, and signal enrichment.

  • It enables cross-platform targeting with real-time response and full attribution, making it a marketer's strategic asset.

• Shift from Dashboards to Decisions:

  • As CEO David Steinberg notes, CMOs need “decisions, not dashboards.”

  • Zeta Answers delivers this by eliminating guesswork, enabling marketers to focus on creativity, connection, and value creation.

• Industry Validation and the Path Forward:

  • Analysts like IDC’s Gerry Murray affirm the relevance of agent-based AI, noting that brands can now unlock value buried in CDPs and data lakes.

  • Zeta Answers is poised to help brands activate dormant data and apply intelligence to everyday marketing execution.

The introduction of Zeta Answers signals a turning point for marketing operations. With its agentic AI approach, Zeta Global is empowering marketers to transform data into decisions and actions without friction. For brands overwhelmed by dashboards, disconnected tools, or slow execution cycles, Zeta Answers provides a unified, intelligent, and scalable solution that aligns with the real-time demands of modern marketing.

As personalization, performance, and automation become the new currency of growth, tools like Zeta Answers will likely define the competitive edge. This is not just about making marketing smarter—it’s about making it autonomous, predictive, and outcome-focused.

Contact Us & Future-Proof Your Marketing with MarTechEdge !

Sprinklr, a leader in unified customer experience management (Unified-CXM), reported its financial results for Q1 FY26. The results demonstrate continued transformation efforts, improved execution, and a strategic focus on delivering business value through its AI-native CXM platform.

• Total Revenue Growth:

  • Q1 FY26 total revenue reached $205.5 million, up 5% YoY from $196.0 million in Q1 FY25.

  • Subscription revenue was $184.1 million, a 4% YoY increase.

• Operating Income and Margin:

  • GAAP Operating Loss: $1.8 million (vs. $5.7 million income in Q1 FY25).

  • Non-GAAP Operating Income: $36.7 million, showing an increase from $20.9 million YoY.

  • GAAP Operating Margin: -1%.

  • Non-GAAP Operating Margin: Improved to 18%, up from 11% YoY.

• Earnings Per Share (EPS):

  • GAAP Net Loss Per Share: $(0.01), compared to $0.04 EPS YoY.

  • Non-GAAP EPS: $0.12, up from $0.09 in Q1 FY25.

• Liquidity Position:

  • Cash, cash equivalents, and marketable securities totaled $570.2 million as of April 30, 2025.

Outlook & Guidance

• Q2 FY26 Expectations:

  • Subscription revenue: $184M–$185M

  • Total revenue: $205M–$206M

  • Non-GAAP operating income: $33.5M–$34.5M

  • Non-GAAP EPS: ~$0.10 (based on 270M diluted shares)

• Full FY26 Forecast:

  • Subscription revenue: $741M–$743M

  • Total revenue: $825M–$827M

  • Non-GAAP operating income: $129M–$131M

  • Non-GAAP EPS: $0.39–$0.40 (based on 277M diluted shares)

Non-GAAP Financial Metrics Explained

• Purpose of Non-GAAP Reporting:

  • Adjusts for stock-based compensation, amortization, one-time costs, and tax effects.

  • Provides a clearer picture of Sprinklr’s core operating performance.

• Free Cash Flow as a Key Indicator:

  • Defined as net cash from operations minus capital expenditures.

  • Important for assessing liquidity and future investment capabilities.

  • Sprinklr generated record free cash flow in Q1 FY26.

• Limitations Acknowledged:

  • Non-GAAP metrics may vary by company.

  • Used solely for supplemental insights and not a replacement for GAAP measures.

Sprinklr's Q1 FY26 performance showcases its successful strategic shift, with robust non-GAAP profitability, record free cash flow, and continued growth in subscription revenue. While FY26 is a transitional year, Sprinklr’s positioning within the AI-native CXM space places it in a strong position for sustainable growth into FY27 and beyond.

Contact Us & Future-Proof Your Marketing with MarTechEdge !

GMO GlobalSign, a leading global Certificate Authority and digital identity solutions provider, has unveiled its Verified Mark Certificates (VMC) offering. Designed to combat the rising tide of email spoofing and phishing, this solution enhances trust, brand visibility, and security for email communications. The launch also marks a new strategic partnership with Valimail, a pioneer in automated DMARC enforcement, enabling seamless implementation of Brand Indicators for Message Identification (BIMI).

Highlights of the Launch

• The Email Landscape Today:

  • 240 million emails are exchanged every minute globally (Statista, 2024).

  • 67% of B2B buyers prefer email outreach (SoPro, 2024).

  • 3.4 billion emails are malicious, many using AI-generated phishing tactics (Astra, 2024).

• Why Verified Mark Certificates Matter:

  • Email spoofing and phishing threaten brand credibility and security.

  • VMCs provide cryptographic authentication, visibly verifying sender identity.

• What Verified Mark Certificates Offer:

  • Authentication & Trust:

    • Verified logo and domain displayed in recipient inboxes.

    • Cryptographic signatures prove the email is from a trusted source.

  • Enhanced Deliverability:

    • Emails with VMCs are less likely to be filtered as spam.

    • Increases open rates and ensures message visibility.

  • Brand Visibility:

    • Display of official logo builds instant recognition and trust.

    • Reinforces brand consistency across customer touchpoints.

  • Protection from Spoofing:

    • VMCs integrate with DMARC to prevent domain impersonation.

    • Partnership with Valimail enables automated DMARC enforcement.

  • Regulatory Compliance:

    • Helps meet security benchmarks required by compliance frameworks.

    • Supports DMARC alignment for BIMI implementation.

• The GlobalSign–Valimail Partnership:

  • Valimail’s technology ensures that only authorized messages display a verified logo.

  • Streamlined integration enables clients to adopt VMC and DMARC swiftly.

  • The collaboration strengthens overall email security and user engagement.

Benefits for Organizations

• Enhanced Trust:
  Recipients are assured that the email originates from a verified sender, reducing phishing risk.

• Improved Deliverability:
  Branded, authenticated emails are more likely to bypass spam filters and reach inboxes.

• Brand Protection:
  Demonstrates a commitment to security and digital trust, strengthening brand reputation.

• Compliance Assurance:
  Helps meet industry standards and regulatory requirements, especially those involving email authentication.

• Superior User Experience:
  Fosters confidence in digital communication and increases email engagement rates.

As email remains a dominant channel for B2B communication, GMO GlobalSign’s Verified Mark Certificates offer a powerful solution to elevate trust, prevent fraud, and improve brand visibility. With support from Valimail’s automated DMARC enforcement, GlobalSign’s clients can now protect their domains from spoofing while enhancing email marketing performance. This move reaffirms GlobalSign’s commitment to digital identity, privacy, and trust in a rapidly evolving threat landscape.

Contact Us & Future-Proof Your Marketing with MarTechEdge !

In a move set to transform the creative operations landscape, Edisen, the creative technology company known for high-performance content, has officially rebranded as Orb Group. This bold transformation is more than a name change it’s a signal of intent to disrupt legacy content production models by merging creativity, operational precision, and AI-driven scale.

With marketers facing increasing pressure from budget cuts, content overload, and fragmented channels, Orb Group emerges as a future-ready partner, offering streamlined, tech-enabled solutions through its proprietary Orb1 platform.

Why the Shift to Orb Group?

• Industry Pressures Demand Innovation:

  • Gartner’s 2025 CMO Spend Survey reveals 40% of CMOs are slashing agency spend.

  • There's a growing shift to in-house content creation, driven by a need for cost-effective, scalable operations.

• Legacy Models Fall Short:

  • Traditional agencies struggle with today’s pace, platform complexity, and global demands.

  • Orb Group positions itself as an agile, tech-first alternative tailored to modern content needs.

Introducing the Orb1 Platform: Content Intelligence Meets Scale

At the core of Orb Group’s value proposition is Orb1, a smart production platform purpose-built to transform creative workflows. Orb1 is engineered to integrate with existing brand ecosystems, leveraging AI to automate and enhance every step of the content lifecycle.

Capabilities of Orb1

• Orb Smart Production

  • Modular and AI-powered shoot planning.

  • Allows brands to capture once and adapt endlessly—across formats, markets, and demographics.

  • Maximizes asset value while minimizing time and cost.

• Orb Smart Versioning

  • Uses AI for content localization, automated voiceovers, and multi-market asset adaptation.

  • Ensures global brand consistency and cultural relevance.

  • Speeds time to market with zero creative compromise.

• Orb Workflow Optimization

  • End-to-end consulting for operational improvement.

  • Maps entire content ecosystems: vendors, tools, processes.

  • Helps brands reduce inefficiencies and unlock scale.

• Orb Broadcast Distribution

  • Content delivery to OTT, digital, and broadcast with built-in rights clearance and QC.

  • Reduces formatting and distribution costs dramatically.

  • Ensures assets are “screen-ready” and compliant across platforms.

Real-World Impact: Vital Proteins Case Study

To bring its global campaign to life across 23 markets, Vital Proteins, a Nestlé Health Science brand, turned to Orb Group.

What they achieved using Orb1:

• 1 modular shoot activated across markets.

• Over 500 localized assets generated in just 5 weeks.

• 40% reduction in production costs.

• On-brand, in-culture content delivered at record speed.

“It didn’t seem possible to develop a library of assets of this scale in such a short amount of time, yet the Orb team delivered on-brand video content at scale in a fraction of the time we had planned,”
— Taylor Lear, Senior Manager, Vital Proteins

A New Model for Creative Partnerships

• AI at the Core:
  Orb1 uses machine learning to intelligently tag, version, and deploy content—cutting down manual hours and guesswork.

• Control and Clarity for Clients:
  Brands retain more control over creative processes, ensuring better ROI on every campaign.

• End-to-End Ecosystem Thinking:
  Orb isn’t just a tech provider—it acts as a strategic partner guiding brands through transformation.

“Modern content demands have outpaced traditional systems,”
— Ben Torkian, CTO, Orb Group
“We've engineered Orb1 to deliver the speed, scale, and precision brands need.”

With its transformation from Edisen to Orb Group, the company positions itself as a game-changing creative operations partner. Through its AI-driven Orb1 platform, Orb is solving the content chaos plaguing modern marketing teams—bringing intelligence, scale, and efficiency to every asset, campaign, and screen.

In a world where content is currency, Orb Group is building the new financial system.

Contact Us & Future-Proof Your Marketing with MarTechEdge !

In an age where digital engagement is evolving rapidly, OPIC Technologies, Inc. is taking experiential content to an entirely new dimension literally. As a pioneer in spatial livestreaming, OPIC is revolutionizing how people experience nature, allowing audiences around the world to immerse themselves in live 3D safaris and wildlife expeditions through their VR headsets.

With a mission rooted in connection, OPIC’s innovation promises more than just remote observation it delivers deep presence and emotional resonance with nature. Whether it’s the thunder of wildebeest across the Serengeti or the calm stillness of a watering hole at dawn, OPIC is redefining digital ecotourism by replacing passive watching with active experiencing.

How OPIC’s Spatial Livestreaming Works

OPIC’s breakthrough lies in its use of stereoscopic livestreams and depth-based imaging, providing a sense of spatial immersion. The viewer doesn’t just watch the scene—they feel enveloped by it.

Technology Highlights

• Live 3D Streams: Dual-camera stereoscopic feeds recreate depth and perspective, making viewers feel physically present.

• VR Integration: Built for virtual reality headsets, the experience mimics being on-location in real time.

• Full Environmental Context: From shifting shadows to spatial audio, every aspect is engineered for realism and intimacy.

"Nature deserves to be experienced, not just watched,”
— Dr. Bob Douglas, CEO, OPIC Technologies

Reimagining the Wildlife Experience

Traditional nature documentaries—while visually rich—flatten the emotional impact of the environment. OPIC is challenging that limitation.

What Makes Spatial Livestreaming Transformative?

• Immersive Presence: Spatial depth pulls viewers into the landscape, creating a stronger connection with the animals and habitat.

• Emotional Engagement: Feeling "present" during a lion’s hunt or an elephant’s passage fosters empathy and awe.

• Accessibility for All: From a school classroom to a retirement home, anyone can now take part in global expeditions instantly.

“Spatial livestreaming opens a window into nature that surrounds you, engages you, and connects you,”
— Dr. Bob Douglas

Impacts Across Sectors: Ecotourism, Education, and Conservation

OPIC’s technology is not just a novel viewing method—it’s a powerful tool for impact.

Key Use Cases

• Ecotourism Reimagined:
  Virtual safaris can reach millions without the carbon footprint of travel. OPIC enables global travelers to witness the wild responsibly.

• Next-Gen Environmental Education:
  Schools can now conduct interactive field trips to the Amazon, Serengeti, or Himalayan foothills—without leaving the classroom.

• Global Conservation Messaging:
  Conservationists can livestream critical animal behaviors and habitat threats to raise awareness and funding in real-time.3

“By bringing the wild into people’s lives in a vivid and immediate way, we can foster appreciation and a stronger commitment to protection,”
— Douglas

Content That Captures the Senses—and the Soul

As content platforms compete for attention, OPIC is offering a compelling alternative to flat screens and clickbait. Its spatial livestreams are:

• Emotionally Rich: Evoking awe, urgency, and empathy.

• Environmentally Conscious: Encouraging low-impact virtual tourism.

• Technologically Sophisticated: Seamlessly integrated with modern VR ecosystems.

The combination of authentic storytelling, real-time immersion, and spatial fidelity opens the door for deeper human-nature connections—something especially vital in a time of ecological crisis.

With its spatial livestreaming innovation, OPIC Technologies is not just transforming how we view wildlife—it’s transforming why we watch it. By enabling immersive, interactive, and empathetic experiences, OPIC is helping a global audience reconnect with nature in a digital world.

As partnerships expand across travel, conservation, and broadcast sectors, spatial livestreaming is poised to become the next frontier in experiential content, reshaping ecotourism, environmental advocacy, and immersive storytelling in the process.

Contact Us & Future-Proof Your Marketing with MarTechEdge !

The American Marketing Association (AMA) is back with Season 5 of its acclaimed podcast Marketing / And, hosted by AMA’s CEO Bennie F. Johnson. With each new season, the podcast digs deeper into the evolving landscape of marketing and this season’s theme centers around one powerful question: What is marketing’s superpower?

The answer, according to Johnson and his guests, is clear: Innovation.

From conversations about AI and human intelligence to risk-taking and sustainability, Marketing / And continues to be a go-to listening experience for marketers who want to lead with purpose, creativity, and forward-thinking strategies.

Themes of Season 5

This season of Marketing / And brings together visionary voices and industry leaders to explore the forces reshaping the marketing world.

1. Innovation at the Core

• Season 5 spotlights innovation as the engine of marketing success.

• From emerging technologies to radical shifts in branding, episodes unpack how marketers can stay ahead of the curve.

2. Human Intelligence Meets AI

• A key conversation this season is the convergence of AI and human creativity.

• Guests discuss how AI can support—not replace—strategic thinking, content development, and campaign execution.

3. Rethinking Risk Aversion

• Marketing innovation often stalls due to a culture of risk aversion.

• Episodes in Season 5 offer insight into embracing experimentation and learning from failure to unlock creative breakthroughs.

4. Ethical Leadership in a Rapidly Evolving World

• The podcast dives into ethics in marketing, covering responsible data use, inclusive messaging, and transparent brand behavior.

• Guests emphasize the marketer’s role in building public trust and guiding organizations through values-based decision-making.

5. Sustainable Marketing Practices

• In a time of increasing environmental consciousness, AMA highlights sustainability as a core marketing value.

• The season explores how brands can balance performance with purpose—and turn sustainability into a differentiator.

Host Perspective: Bennie F. Johnson’s Vision

“Marketing is not simply changing—it’s evolving,”
— Bennie F. Johnson, CEO, AMA

Johnson sees marketing as more than a function—it’s a discipline of transformation. As host, he brings energy and insight to each episode, inviting guests who offer both practical wisdom and bold ideas for the future of the industry.

“With the launch of each new episode, I am inspired by the knowledge and perspectives our guests bring to the marketing profession,” Johnson shares. “Through technology and better practices, marketing is expanding its impact in powerful ways.”

Not Just a Podcast: A Thought Leadership Platform

Marketing / And is more than a podcast series—it's part of AMA’s larger effort to advance the marketing profession through:

• Accessible learning via episodes available on all major podcast platforms.

• C-Suite level perspectives designed for practitioners, educators, and emerging leaders alike.

• Actionable takeaways that listeners can apply directly to their organizations.

By fostering dialogue on topics like AI ethics, brand evolution, and leadership responsibility, AMA is helping reshape the marketing conversation.

Season 5 of AMA’s Marketing / And podcast is a must-listen for marketing professionals navigating rapid transformation. With Bennie F. Johnson at the helm, the season focuses on innovation as the discipline’s defining superpower—and encourages marketers to think more boldly, lead more ethically, and create more sustainably.

Whether you're a CMO, a digital strategist, or a student of the craft, this season offers critical insights to inspire your next move in an ever-evolving industry.

Contact Us & Future-Proof Your Marketing with MarTechEdge !

In a major step toward empowering local digital talent, TECH SOLUTIONS LIMITED has officially launched 9jawap, a mobile-first social networking platform tailored for Nigerian content creators, small businesses, and community leaders. Designed with accessibility and monetization at its core, the platform aims to redefine how grassroots creators earn from their digital presence in Nigeria.

1. Purpose-Built for Nigerian Users

• 9jawap is optimized for mobile, catering specifically to the content consumption habits of Nigerian users.

• It provides an inclusive environment for creators, entrepreneurs, and community influencers.

2. Key Platform Features

• Multi-format content support: blogs, reels, news feeds, and community pages.

• Integrated job boards and promotional tools for small businesses.

• Mobile-first design ensures broad accessibility across devices.

3. Monetization for Local Creators

• A monetization-first approach that supports tipping and premium content offerings.

• Launch of the Leader Basic 9ja program rewarding consistent creators with up to ₦6,900 monthly.

• Promotional tools for boosting content, events, and personal brand visibility.

4. Initial Platform Adoption & Growth

• Over 50,000 web visits recorded since soft launch.

• Rapid growth in creator onboarding across Nigeria.

• Increasing engagement indicates rising demand for localized, monetizable digital spaces.

5. Company Vision & Future Development

• TECH SOLUTIONS LIMITED is focused on building tools that reflect the economic needs of underrepresented digital communities.

• The roadmap includes additional features to further support small business owners and enhance content visibility.

• Available at 9jawap.com, with future rollouts planned to enrich user experience and expand creator monetization opportunities.

9jawap is more than a social media platform — it’s a movement toward digital empowerment for Nigerian creators and entrepreneurs. By prioritizing monetization, accessibility, and cultural relevance, TECH SOLUTIONS LIMITED positions 9jawap as a critical step in building a sustainable local digital economy.

Contact Us & Future-Proof Your Marketing with MarTechEdge !