More than 250,000 businesses use HubSpot as their central hub for marketing, sales, and service data. Now, with the explosion of generative AI, HubSpot is doubling down on helping customers turn their data into action.

In a groundbreaking move, HubSpot has become the first CRM to launch a deep research connector with ChatGPT, allowing businesses to leverage powerful AI-backed insights directly within their CRM workflows.

Highlights of the HubSpot–ChatGPT Integration

1. A Unified AI-Driven Research Tool

• Over 75% of HubSpot customers already use ChatGPT.

• The new integration allows businesses to combine ChatGPT's analytical capabilities with HubSpot's CRM data for immediate, actionable insights.

2. AI Use Cases Across Teams

Marketing:

• Query example: “Find my highest-converting cohorts and create a tailored nurture sequence.”

• Result: Launch an automated HubSpot workflow to boost engagement.

Sales:

• Query example: “Segment target companies by revenue and tech stack. Identify top enterprise expansion opportunities.”

• Result: Sync with HubSpot for personalized prospecting.

Customer Success:

• Query example: “Identify inactive but promising accounts and generate re-engagement strategies.”

• Result: Automate actions in HubSpot to increase retention.

Support:

• Query example: “Analyze seasonal ticket trends to forecast staffing needs.”

• Result: Activate HubSpot’s Breeze Customer Agent to manage workload spikes.

Easy Activation and Trusted Controls

• Admins can activate the connector in ChatGPT by selecting HubSpot as the data source and authenticating.

• Each user will only access CRM data based on their permission level (e.g., reps only see their own pipelines).

• Importantly, HubSpot data is not used to train ChatGPT models, ensuring privacy and compliance.

Strategic Value for Businesses

• “The HubSpot connector is like having an extra analyst on the team,” said Colin Johnson of Youth Enrichment Brands.

• “We’re building tools to help businesses lead through the AI shift,” noted Karen Ng, SVP at HubSpot.

• According to OpenAI's Nate Gonzalez, the integration “brings faster, better insights by giving ChatGPT deeper context.”

Availability

• Available globally across all HubSpot tiers with a paid ChatGPT plan.

• Supported in Team, Enterprise, Pro, Plus, and Edu plans (regional variations apply).

• All languages supported by ChatGPT are compatible.

HubSpot’s deep research connector with ChatGPT marks a pivotal advancement in how AI and CRM work together. From marketing and sales to customer success and support, businesses now have a simple, trusted, and powerful way to unlock insights and take action — faster than ever before.

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