Unity, a global leader in game development platforms, has partnered with Optable, an innovative identity management and data collaboration provider, to launch the new Audience Hub. This tool is designed to help brand marketers securely and precisely engage with gaming audiences, leveraging powerful privacy-first features and omni-channel activation capabilities.

Highlights of the Unity-Optable Collaboration

1. Launch of Audience Hub

• Unity introduces Audience Hub as a privacy-first solution for brand marketers.

• Enables the creation of custom gamer audiences using first-party data.

2. Optable’s Role and Technology Integration

• Optable powers the Audience Hub with its advanced identity and data collaboration platform.

• Facilitates a seamless and secure environment for audience mesh creation and data integration.

• Built to ensure privacy compliance while enhancing data utility.

3. Omnichannel Activation and Precision Targeting

• Audience Hub supports omni-channel marketing, enabling precise audience activation across platforms.

• Allows marketers to reach high-intent gamers across devices and screens.

4. Leveraging Experian’s Audience Data

• Unity integrated Experian's turnkey audience data through Optable.

• Offers rich demographic insights and advanced targeting options.

• Ensures that advertisers reach highly engaged and relevant gamer segments.

5. Leadership Commentary and Strategic Vision

• Yves Poire (CEO, Optable): Emphasizes the fusion of Unity’s reach with Optable’s platform to drive richer engagement.

• Alex Blum (COO, Unity): Highlights the aim to scale Unity’s 3 billion gamers into a connected advertising ecosystem.

• Crystal Jacques (VP, Experian): Stresses on ROI-focused targeting through the collaboration.

The partnership between Unity and Optable marks a significant evolution in the digital advertising and gaming industries. By launching the Audience Hub, Unity empowers advertisers to leverage vast player insights securely, while Optable ensures compliance and interoperability across data ecosystems. This collaboration not only unlocks new monetization opportunities but also sets a benchmark for privacy-first marketing solutions in gaming.

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