Higher Logic, a top provider of engagement software for associations and organizations, has announced Nicole Saunders as its new leader for customer experience strategy. With a strong background in community and customer marketing, Saunders will help redefine how organizations leverage community to strengthen customer relationships, boost engagement, and drive meaningful outcomes.

1. About Nicole Saunders: A Proven CX and Community Strategist

• Brings over 15 years of experience from companies like Zendesk and Coupa.

• Known for building award-winning customer marketing and community programs.

• Industry thought leader, speaker, consultant, and co-host of the CX Nexus podcast.

• Recognized for her ability to balance strategic vision with real-world execution.

“Nicole has spent her career helping companies turn customer relationships into long-term growth,” said Rob Wenger, CEO and co-founder of Higher Logic.

2. Driving a New Era of Community-Led Growth

In her new role, Saunders will:

• Shape Higher Logic’s community-first customer experience strategy.

• Guide clients on building engagement programs that scale and deliver measurable ROI.

• Collaborate across internal teams to align product, marketing, and support through a CX lens.

• Help clients develop systems that turn community engagement into long-term advocacy and retention.

Her appointment signals Higher Logic’s commitment to community as a critical growth driver, not just a support tool.

3. External Leadership and Industry Influence

Beyond her internal responsibilities, Saunders will:

• Represent Higher Logic in key industry events, thought leadership pieces, and strategic partnerships.

• Promote best practices in community marketing and customer engagement.

• Drive awareness of community’s impact on loyalty, advocacy, and retention.

“Higher Logic is in a unique position to support both strategy and execution,” Saunders said. “I’m looking forward to helping more teams grow with confidence.”

4. Upcoming Webinar: Advocacy in Action

To kick off her tenure, Saunders will host a webinar titled:
“Building Advocacy Pathways in Your Community”
June 5 at 2 p.m. ET

Topics will include:

• Aligning community initiatives with customer advocacy goals.

• Building frameworks for advocacy that scale with growth.

• Real-world examples of community-led business impact.

Nicole Saunders’ appointment marks a strategic leap for Higher Logic, reinforcing its vision of community as the backbone of modern customer experience. With Saunders at the helm, the company is poised to help more organizations connect authentically with customers, deepen engagement, and drive measurable success through strategic community-led programs.

As the role of customer experience continues to evolve, Saunders’ leadership positions Higher Logic at the forefront of the movement—where customer relationships are nurtured, not managed.

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DoubleVerify, a global leader in digital media measurement and analytics, has strengthened its leadership team with a strategic board appointment. On June 2, 2025, Jennifer Storms Chief Marketing Officer of NBCUniversal Television & Streaming joined DV’s board of directors. Storms will also serve on the company’s Nominating & Corporate Governance Committee.

This move underscores DoubleVerify’s focus on growth, particularly in Connected TV (CTV), and its commitment to integrating high-level brand expertise into its strategic oversight.

1. Jennifer Storms: A Proven Media and Sports Marketing Leader

Broad Leadership Experience

• Chief Marketing Officer for NBCUniversal Television & Streaming.

• Leads brand strategy, integrated marketing, and consumer engagement for NBCUniversal content, including Peacock and major sports properties.

• Chairs the NBCUniversal Marketing Council, driving cross-platform initiatives and subscriber growth.

Prior Roles and Achievements

• Former CMO of Entertainment and Sports at NBCUniversal.

• Held senior roles at PepsiCo, Gatorade, and Turner Sports.

• Recognized as an industry leader with:

  • Adweek’s Most Powerful Women in Sports.

  • “Forty Under 40” Hall of Fame by SportsBusiness Journal.

Takeaway: Storms’ 25+ years of experience make her uniquely equipped to advise DoubleVerify during a period of accelerated platform expansion and innovation.

2. Strategic Relevance of the Appointment for DoubleVerify

Focus on CTV and Brand Safety

• DoubleVerify is rapidly expanding its capabilities in the CTV space, where transparency, quality, and responsible marketing are essential.

• Storms brings a “customer-first” perspective to support this evolution and further DV’s engagement with global advertisers.

CEO’s Perspective

• Mark Zagorski, CEO of DoubleVerify, emphasized Storms’ expertise:

“She brings a wealth of experience at the intersection of media, marketing, and sports... Her deep brand leadership expertise will be invaluable.”

Takeaway: The appointment reflects DV’s vision to combine robust technology with practical marketing acumen to serve advertisers better.

3. The Broader Industry Context: Marketing in a Fragmented Media Landscape

Why This Matters Now

• As the CTV ecosystem grows, measurement, verification, and brand suitability are increasingly top-of-mind for marketers.

• Brands face challenges in connecting authentically with fragmented audiences across digital platforms.

Storms’ Role in Addressing These Challenges

• Her background in managing large-scale entertainment and sports marketing ecosystems will help DoubleVerify stay ahead in a competitive landscape.

• As Storms notes:

“Marketers strive to connect with audiences in more meaningful and responsible ways... DV’s commitment to transparency and innovation has never been more important.”

Takeaway: DV’s board refresh is a strategic response to the demands of modern marketing—placing a premium on transparency, audience engagement, and cross-channel consistency.

A Timely Appointment for Future-Ready Governance

Jennifer Storms’ addition to DoubleVerify’s board of directors is more than a symbolic nod to industry leadership—it is a strategic decision to infuse the company’s governance with hands-on, high-impact marketing experience. Her expertise will be essential as DV scales its digital measurement platform to meet the growing demands of CTV, global advertisers, and evolving consumer expectations.

With this appointment, DoubleVerify continues to assert itself not only as a tech innovator but as a brand-aligned partner to marketers seeking quality, transparency, and relevance in every digital interaction.

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Zaelab, a leader in digital transformation for B2B enterprises, has officially launched Portul in Europe — a robust ecommerce application built for Shopify. Portul addresses the complexities inherent in enterprise-level commerce by offering a streamlined, account-centric portal experience. This move is poised to help B2B organizations modernize their commerce infrastructure without compromising on scalability or integration.

Enterprise Complexity Demands a Modern Approach

Many enterprise B2B companies struggle with a disjointed digital ecosystem. Zaelab highlights key challenges:

• Multiple ERP systems: Operational silos and lack of centralized data

• Decentralized business structures: Layers of business units and global buying processes

• Fragmented customer journeys: Inconsistent touchpoints across markets and teams

• Integration challenges: Difficulty in aligning legacy systems with modern solutions

“Modernization and growth are often hindered more by complexity than by technology,” — Evan Klein, CEO of Zaelab.

Portul: Solving Enterprise Ecommerce Challenges

Portul is specifically designed to help B2B enterprises overcome these barriers with a tailored approach. Here’s how:

1. Account Management

• Handles complex account hierarchies

• Supports role-based access and permissions

• Delivers personalized catalogs and pricing models

2. Enhanced Buying Experience

• Provides intuitive, KPI-driven dashboards

• Streamlines reordering with smart workflows

• Designed for ease of use, boosting buyer satisfaction

3. Advanced Quote Management

• Enables dynamic quoting per account

• Automates approval workflows for faster processing

• Reduces manual steps while maintaining enterprise compliance

4. Seamless Enterprise Integration

• Connects effortlessly with existing ERP systems

• Integrates with specialized platforms: search, CPQ, visualization, and CMS tools

• Ensures backend complexity does not compromise frontend usability

With the European launch of Portul, Zaelab offers B2B enterprises a modern, scalable path to digital commerce transformation via Shopify. The application not only unifies fragmented systems but also supports global operations with powerful, role-based tools. Portul stands out as a key solution for organizations ready to innovate without disruption and scale without compromise.

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Zeta Global, a leader in AI-powered marketing solutions, has released the May 2025 Zeta Economic Index (ZEI), offering a clear picture of a consumer economy that is stable but growing more cautious. While overall economic activity slightly cooled from Q1, indicators point to sustained financial resilience, with households adjusting to a selective but steady consumption pattern.

Insights from the May 2025 Zeta Economic Index

Zeta’s AI Marketing Cloud leverages trillions of real-time behavioral signals across 245 million U.S. consumers. Unlike traditional surveys, the ZEI uses over 20 proprietary inputs for deep, data-driven visibility into trends, spending behavior, and sentiment.

1. Stability Amid Slight Softening

• Headline ZEI score: 68.9, a minor 0.3% dip from the previous month.

• Economic Stability Index rose 1.3% QoQ, signaling stronger household financial footing.

• Consumers remain active but are more calculated in their spending decisions.

“The ZEI isn’t signaling a slowdown – it’s signaling a shift in behavior,” said David A. Steinberg, CEO of Zeta Global.

2. Consumer Behavior Patterns Show Intentionality

Spending Highlights

• Retail activity up 2.9% MoM – driven by early summer purchases and seasonal sales.

• Credit health improved by 5.1% MoM – a sign of financial stability and responsible borrowing.

Behavioral Indicators

• Browsing behavior dropped 42.7% MoM, suggesting:

  • Less spontaneous purchasing.

  • More pre-purchase planning and research.

• Consumers are cautious but engaged, optimizing their value-to-spend ratio.

3. Sector-Level Performance Breakdown

Consumer behavior in May reveals a strong preference for essentials and experiences, while discretionary spending showed signs of pullback.

Retail: +7.5 points MoM

• Increased foot traffic and purchasing activity.

• Seasonal trends contributed to higher engagement.

Entertainment: +3.2 points MoM

• Growth driven by live events, streaming, and social outings.

• Reflects a shift toward experiential spending.

Healthcare: –8.0 points MoM

• Drop linked to policy changes and pricing transparency, creating consumer hesitation.

Travel: –2.3 points MoM

• Reflects budget-conscious decisions.

• Preference for local or low-cost leisure activities.

Technology: –1.5 points MoM

• Natural correction after prior peaks.

• Consumers are more selective about device upgrades or tech investments.

4. Additional Index Signals

• New Mover Index: +2.6%, suggesting early-stage life transitions are resuming.

• Job Market Sentiment: –0.8% MoM, still lagging YoY.

  • Indicates lingering concerns around wage growth and job security.

The May 2025 Zeta Economic Index reveals a resilient but more discerning consumer economy. While the pace of activity has eased, financial stability remains strong. Consumers are prioritizing meaningful, value-driven experiences and essential needs, reflecting a thoughtful shift in economic behavior. For marketers, the key takeaway is clear: access to real-time behavioral data provides a competitive edge in navigating uncertain yet stable market conditions.

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Conductor, a leader in website optimization and intelligence, has unveiled Conductor AI, a next-generation platform designed to help marketing and digital teams thrive in the evolving landscape of generative AI answer engines and traditional search. As platforms like ChatGPT, Gemini, and Perplexity redefine how users find answers, Conductor AI ensures brands stay discoverable, competitive, and impactful.

Transforming Search Visibility for the AI Era

A Paradigm Shift in Search

Conductor recognizes a seismic shift in digital discovery:

• Traditional "blue links" are giving way to AI-generated answers.

• Generative AI is speaking on behalf of brands, drawing from content across the web.

• This makes high-quality, authoritative content more critical than ever.

“We’re at the starting line of the biggest change in search since Conductor was founded,” — Seth Besmertnik, CEO.

Features of Conductor AI

Conductor AI introduces industry-first features that redefine how marketers approach visibility in the age of AI.

1. AI Engine Visibility Tracking

• First solution to measure topic visibility using techniques similar to AI answer engines.

• Track performance across ChatGPT, Gemini, Perplexity, and more.

2. AI Topical Authority Map

• Automatically identifies content gaps.

• Builds topic clusters and evaluates brand authority.

• Drives data-informed content strategies to capture topical ownership.

3. Content Copilot for AI Visibility

• Generates content optimized for AI engine discovery.

• Combines industry data with competitor insights for high-performance writing.

4. AI Content Scoring & Prediction

• Predicts how content will perform in AI environments.

• Ensures quality, compliance, and intent alignment at scale.

5. Smart Internal Linking Automation

• Suggests and creates high-impact internal links.

• Uses complete site content extraction for intelligent linking decisions.

6. Real-Time AI Bot Indexing Monitoring

• Tracks when and where AI bots engage with your content.

• Offers actionable steps to maximize discoverability.

The Power Behind Conductor AI

Conductor’s 2024 launch of a state-of-the-art data engine powers these AI capabilities by integrating:

• Audience insights

• Search performance data

• Technical diagnostics

• Competitor benchmarks

• Content signals

• Customer data (including GA and GSC)

Built on this unified dataset, Conductor AI combines speed, accuracy, and automation to deliver a full-stack content intelligence system for 2025.

AI Techniques Used

• Retrieval-Augmented Generation (RAG) for contextually relevant insights.

• Purpose-built prompts for AI authority and visibility.

• Real-time monitoring and performance feedback loops.

“Great AI requires great data,” — Wei Zheng, Chief Product Officer.
“With over a decade of data and insight, we’re delivering actionable strategies at unprecedented scale.”

Conductor AI represents a bold leap forward in SEO and digital content strategy. It equips marketers with everything they need to lead in the AI-first search landscape—real-time intelligence, automated strategy execution, and a future-ready foundation for long-term visibility.

As brands adapt to a world where AI engines shape the buyer journey, Conductor AI ensures they do so with clarity, precision, and measurable impact.

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Lionize, the AI-driven influencer marketing platform, is redefining how brands connect with content creators. After two years of quietly training its AI engine, the company has emerged with a high-performing, automated solution that eliminates inefficiencies in influencer discovery, activation, and management. At the heart of this transformation is Lilly, Lionize’s AI agent, purpose-built to create performance-driven influencer campaigns.

Rethinking Influencer Marketing with AI

Traditional influencer marketing is often manual, time-consuming, and costly. Dashboards and vanity metrics dominate the industry, leaving brands with limited insight and ROI. Lionize disrupts this model by placing AI and automation at the core of campaign execution.

What Makes Lionize Different?

• Personalized AI: Learns each brand’s voice, tone, and messaging.

• Automated Onboarding: AI undergoes a ‘training period’ to ensure brand safety and alignment.

• Precision Matching: Creator recommendations are based on 20+ audience, content, and demographic attributes.

AI Agent Lilly in Action

Lionize's AI engine, Lilly, has quietly become a powerhouse in the space:

By the Numbers

1. 30+ million creator profiles analyzed across Instagram and TikTok.

2. 20+ vetting parameters used to evaluate creators’ relevance and alignment.

3. 100,000 influencer partnerships generated through AI automation.

This deep analysis ensures that each creator is not only relevant but also capable of delivering results that matter.

“We tested influencer marketing with another agency... but came back to Lionize because it was faster, easier, and gave us real results,”
— Robert Peck, CEO, AquaVault.

Benefits of Lionize AI

Lionize’s platform delivers speed, accuracy, and ROI:

1. Efficient Influencer Sourcing

• AI identifies ideal creators at scale in minutes, not weeks.

• Smart automation replaces manual scouting and cold outreach.

2. Lower Campaign Costs

• Significantly reduces cost compared to agencies.

• Real-world estimate: $20M+ in manual sourcing costs saved.

3. Measurable Results

• Enables brands to track campaign performance beyond vanity metrics.

• Scalable and repeatable outcomes for sustained growth.

A New Standard for Influencer Marketing

With nearly 100,000 vetted influencers and cutting-edge automation, Lionize eliminates the chaos of campaign setup and creator management. It offers brands an efficient, cost-effective, and scalable solution—bringing influencer marketing into the performance era.

Whether you’re building a creator community or launching targeted campaigns, Lionize AI ensures your message reaches the right audience—fast, authentically, and affordably.

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MCH Strategic Data, a legacy leader in marketing data solutions for nearly 100 years, has announced a major expansion with the launch of its Healthcare Data and Marketing Services Division. This move is marked by the debut of a dedicated healthcare marketing website: www.MCHHealthcare.com.

The initiative reinforces MCH’s continued evolution to address the complex, specialized needs of modern healthcare marketers.

Meeting the Moment in Healthcare Marketing

Marketing in the healthcare space requires more than general data—it demands precision, specialization, and sector-specific tools. MCH recognized this growing demand and took strategic action to support marketers targeting a variety of healthcare segments.

Objectives of the New Division:

• Deepen industry specialization beyond traditional all-in-one data solutions

• Provide purpose-built marketing tools for healthcare campaigns

• Enhance user experience through a vertical-specific digital presence

“Today’s marketers demand deeper specialization and more tailored solutions,” said Peter Long, CEO of MCH Strategic Data. “This new division was built with that mission in mind.”

Inside the New Website: MCHHealthcare.com

Launched alongside the new division, MCHHealthcare.com is an industry-rich platform hosting over 160 pages of tailored healthcare marketing content.

Healthcare Sectors Served:

• Hospitals and health systems

• Physician groups

• Dental practices

• Long-term care facilities

• Other healthcare institutions

The site enhances discoverability, improves navigation for healthcare audiences, and is optimized for search performance—delivering a modern experience for digital-first marketers.

Advanced Tools for Modern Healthcare Marketers

The new Healthcare Division introduces an advanced suite of marketing and data tools designed to help marketers drive engagement, conversion, and growth:

What MCH Healthcare Offers:

• Comprehensive Email Coverage: Industry-leading reach for targeted campaigns

• Email Deployment Services: Strategically managed sends to healthcare audiences

• Programmatic Advertising: Digital audience targeting and ad placement

• Custom Cloud Databases: Hosted solutions built for healthcare use cases

• API Integrations: Seamless connection to existing marketing systems

• CRM Automation Tools (Coming Soon): Including Salesforce and HubSpot integration

A Strategic Shift With More to Come

While MCH will continue to serve the education sector through MCHdata.com, this vertical expansion signals a shift in how the company supports niche markets. It provides healthcare marketers with a powerful platform for data-driven decision-making, campaign execution, and digital transformation.

“Marketers today want more than data—they want true expertise, technology, and strategic solutions that fit their industry,” added Long.

MCH’s new division isn’t just a product launch—it’s a commitment to innovation, specialization, and smarter marketing for the healthcare industry.

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Augmented AI has announced the official launch of Media AI, an intelligent, agent-powered platform that revolutionizes how B2B marketers transform passive leads into high-value, long-term customer relationships.

Early adopters report compelling outcomes, including a 2x increase in lead conversion and a 50% reduction in manual lead enrichment, thanks to Media AI’s ability to autonomously integrate data, enrich profiles, and deliver strategic, real-time recommendations.

“Media AI is a game changer,” said Caitlin Reed, Chief Commercial Officer at Arc Network. “It’s transformed us from a data provider into a full-funnel partner. The speed at which the agents learn and adapt is astonishing—we're getting smart, actionable insights we can use immediately with clients.”

Introducing Agent-Based Marketing: A New Era for Marketers

With the release of Media AI, Augmented AI introduces a new category: Agent-Based Marketing (AgentBM). Unlike traditional marketing automation tools that rely on static workflows and disconnected systems, AgentBM deploys intelligent agents that perceive, plan, act, and learn, orchestrating dynamic, personalized interactions across the customer journey.

“Marketing automation created silos. AgentBM breaks them,” said Max Gabriel, Co-Founder of Augmented AI and former Informa executive. “Media AI doesn’t just add another tool—it offloads the heavy lifting to AI agents so marketers can focus on what they do best: strategy, creativity, and meaningful engagement.”

Built for B2B, Proven in the Field

Media AI has already delivered measurable impact across media and events sectors. Leading organizations like Clarion Events are using the platform to streamline operations, surface campaign insights, and enhance client outcomes.

“The AI-powered lead prioritization matrix is a major unlock,” said Narisa Wild, Chief Digital Officer at Clarion Events. “It unifies performance data and empowers our clients to execute campaigns in minutes, not days.”

Capabilities of Media AI:

• Smart Lead Prioritization: Surface high-value prospects based on behavior, relevance, and engagement signals

• Real-Time Enrichment & Segmentation: Automatically integrate and enrich lead data from fragmented sources

• Dynamic Messaging Recommendations: Tailor follow-up messages using AI-driven content insights

• Campaign Insights Dashboard: Monitor performance and optimize strategies instantly

• Continuous Learning Agents: AI agents adapt to brand tone and messaging, improving over time

Why It Matters: The Craft of Modern Marketing

At its core, Media AI empowers marketers to master their craft—focusing on creativity, storytelling, and strategy—while the agents handle the operational complexity behind the scenes.

“Every meaningful interaction builds trust,” said Gabriel. “With Media AI, marketers can finally scale those interactions without sacrificing quality or authenticity.”

Augmented AI

Augmented AI is a leader in AI-driven transformation solutions for B2B marketing. The company’s platforms power smarter decisions and deeper relationships through intelligent automation, real-time data insights, and cutting-edge agent-based systems.

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