News

Acxiom Report Finds Identity Infrastructure Is Key to AI-Ready Marketing

A new research report from Acxiom and EMARKETER suggests that fragmented customer data remains one of the biggest barriers to enterprise marketing performance, even as organizations increase investment in identity resolution. The study argues that interoperable identity infrastructure has become a strategic business asset, enabling marketers to improve personalization, AI-driven decision-making...

artificial intelligence 14 Jul 2026

Syncro Scales Outbound Sales with ZoomInfo AI Audience Building

Syncro, a provider of IT management software for managed service providers (MSPs), has significantly expanded its outbound sales efforts after adopting ZoomInfo's AI-powered audience-building capabilities. According to ZoomInfo, the initiative enabled Syncro to launch more outbound campaigns within a few months than it had over the previous two years, contributing approximately $400,000 in sales...

artificial intelligence 14 Jul 2026

WTWH Media Rebrands as Arrowfly to Expand Omnichannel B2B Media Strategy

WTWH Media has officially rebranded as Arrowfly, introducing a new corporate identity that reflects its evolution from a traditional trade publishing company into an omnichannel B2B media, events, and marketing organization. The move brings together more than 40 industry media brands and 45 events under a unified corporate umbrella while preserving the editorial identities of its established...

marketing 14 Jul 2026

SUSO Digital Wins Drum Award for AI-Driven Search Strategy

SUSO Digital has earned a Bronze award in the Search category at The Drum Awards for Marketing EMEA 2026, recognizing a search optimization campaign that combined traditional SEO, Generative Engine Optimization (GEO), and user experience improvements. The award-winning project helped a global online fitness coaching brand significantly increase organic visibility, AI-driven referral traffic, and...

artificial intelligence 14 Jul 2026

Graphic Packaging Expands Recycled Paperboard Portfolio with PaceSetter Ridgeline Launch

Graphic Packaging Holding Company has expanded its sustainable packaging portfolio with the introduction of PaceSetter Ridgeline, a new uncoated recycled paperboard (URB) grade designed for industrial and specialty packaging applications. The launch marks the company's entry into the growing URB market, broadening its product portfolio beyond coated recycled paperboard and positioning the...

marketing 14 Jul 2026

Thryv Survey: AI Adoption Among SMBs Reaches 66%, but Skills Gap Persists

Artificial intelligence adoption among U.S. small and medium-sized businesses (SMBs) continues to accelerate, but many business owners acknowledge they are still learning how to use the technology effectively. According to Thryv's 2026 AI and Small Business Adoption Survey, two-thirds of SMBs now use AI in their operations, yet 70% say they need additional training to maximize its value...

artificial intelligence 13 Jul 2026

ZoomInfo Launchs GTM Bench to Measure AI Performance for Go-to-Market Teams

ZoomInfo has introduced GTM Bench, a benchmarking framework designed to evaluate how large language models (LLMs) and AI agents perform real-world go-to-market (GTM) tasks such as prospecting, contact enrichment, account scoring, and sales intelligence. Unlike traditional AI benchmarks that focus primarily on reasoning capabilities, GTM Bench measures whether AI systems can deliver accurate...

artificial intelligence 13 Jul 2026

IAS Media Quality Report Highlights AI-Driven Optimization as Key to Advertising Performance

Integral Ad Science (IAS) has released the 21st edition of its Media Quality Report (MQR), offering new insights into how advertisers can improve campaign performance through AI-powered media quality optimization. Drawing on more than 300 billion daily digital interactions, the report examines trends across the open internet, Connected TV (CTV), social media, and mobile advertising, emphasizing...

artificial intelligence 13 Jul 2026