Intentsify, a market leader in B2B intent data and AI-powered signal-based marketing, has announced the appointment of Chris Modzelewski as Executive Vice President of Ad Solutions and Data Monetization. This strategic hire comes on the heels of Intentsify’s recognition as a Leader in The Forrester Wave™: Intent Data Providers for B2B, Q1 2025, underscoring the company’s ambitious expansion into the audience and advertising solutions space.

"We're thrilled to welcome Chris to our leadership team during this pivotal growth period," said Marc Laplante, CEO of Intentsify. "His global experience in ad tech and audience measurement will be key as we extend our value to customers through new, differentiated offerings."

A Milestone in Intentsify’s 2025 Growth Strategy

Modzelewski’s Role and Vision

In his new role, Modzelewski will:

• Lead advertising and data monetization efforts.

• Expand Intentsify’s audience solutions portfolio using proprietary intent signals.

• Deliver innovative media activation opportunities to B2B advertisers and agencies.

• Create new revenue streams that go beyond traditional intent data services.

"I'm excited to help our partners reach the right buyers at the right time using the best audience intelligence available," said Modzelewski.

A Proven Leader in Ad Tech and Audience Measurement

Chris Modzelewski brings:

• 26 years of experience across ad tech, software, and market research.

• Expertise in digital audience measurement and cross-channel advertising solutions.

• Global leadership success at companies like Gemius (Founder) and Dynata (Head of Product).

• A track record of building high-performing teams and scalable tech infrastructures.

His deep understanding of data science, media strategy, and analytics will help drive innovation at the intersection of intent data and ad performance.

Why This Matters for the B2B Marketing Landscape

As demand grows for high-precision B2B advertising, Intentsify is positioning itself at the forefront of the audience-based activation revolution. The appointment of Modzelewski accelerates the company’s ability to integrate intent data into full-funnel ad solutions, giving brands a measurable edge in campaign planning, targeting, and performance.

With Chris Modzelewski joining the executive team, Intentsify is set to lead a new era in data-driven advertising for B2B, backed by innovation, global expertise, and a bold vision for 2025 and beyond.

Ordergroove, the leader in Relationship Commerce for enterprise brands and retailers, has announced Ordergroove Frontier—a suite of AI-powered solutions designed to transform how brands drive recurring revenue growth. Frontier revolutionizes traditional subscription management by infusing advanced AI into the platform's core, enabling merchants to optimize customer relationships, boost retention, and scale more efficiently.

"Brands don’t need more data—they need smarter systems that act on their behalf," said Greg Alvo, CEO of Ordergroove. "Frontier is the brain of Relationship Commerce, helping merchants grow smarter, faster, and more profitably."

How Ordergroove Frontier Transforms Subscription Management

Features of Ordergroove Frontier

1. Recovery Optimizer
   Leverages smart AI recommendations to optimize payment retries, increasing recovery rates by 56%. This ensures merchants can recover more revenue from failed subscription payments.

2. AI Assistant
   A GPT-powered conversational layer to accelerate onboarding, troubleshooting, and deployment. With instant answers from the Help Center, Developer Docs, and Academy, merchants can streamline operations.

3. Disengaged Subscriptions Concierge
   This tool uses AI-driven insights to manage disengaged subscribers and maximize payment success rates, ensuring merchants maintain healthy, active subscriber bases.

4. Subscription Forecasting Analytics (Coming Soon)
   A predictive tool that dynamically forecasts recurring revenue, allowing brands to better plan and scale their business as market conditions evolve.

The Business Impact of AI-Driven Relationship Commerce

As eCommerce economics evolve, brands face increasing customer acquisition costs and declining loyalty. Traditional, one-size-fits-all approaches no longer suffice. Ordergroove Frontier offers a solution to this challenge by enabling brands to foster personalized, scalable relationships with every customer—ultimately driving stronger customer lifetime value (CLTV) and business profitability.

The Future of Relationship Commerce: Autonomous and Intelligent

Ordergroove's vision for Frontier goes beyond product innovation. The platform is positioned as the self-optimizing engine for brands to nurture long-term relationships while driving operational efficiencies. With future capabilities like proactive churn prediction, dynamic pricing, and personalized offers, Frontier will enable merchants to anticipate customer needs and enhance their experiences in real-time.

Expanding Frontier Capabilities

In the coming months, Ordergroove plans to expand Frontier’s ecosystem with even more intelligent features, such as:

• Adaptive cancel flows to prevent churn.

• Proactive churn prediction to retain valuable subscribers.

• Predictive performance metrics to guide growth strategies.

With Ordergroove Frontier, brands are equipped to outpace competitors in the rapidly changing eCommerce landscape. The AI-powered solutions within Frontier will help merchants scale more efficiently, anticipate customer needs, and unlock new levels of growth. By automating relationship management, Frontier empowers brands to build smarter, more profitable customer connections.

Zenapse, an innovative AI-driven marketing platform powered by emotional intelligence, has announced a multi-year licensing partnership with LG Ad Solutions' Innovation Labs. This strategic collaboration aims to leverage Zenapse’s Large Emotion Model (LEM) to bring emotionally intelligent advertising to the forefront of Connected TV (CTV). With over 200 million LG Smart TVs globally, this partnership sets the stage for a new era of personalized and emotionally engaging advertising.

"By combining LG’s expertise in CTV with Zenapse's emotional AI, we are paving the way for more meaningful brand experiences," said David Rudnick, Chief Technology Officer at LG Ad Solutions.

How the Zenapse and LG Ad Solutions Collaboration Will Shape the Future of CTV Advertising

Benefits of the Partnership

1. Emotionally Intelligent Ad Targeting
   Zenapse’s Large Emotion Model (LEM) introduces psychographic targeting to create emotionally aware ad campaigns that foster deeper viewer connections. This innovative approach allows for more personalized and relevant ads on LG’s Connected TV platform.

2. Enhanced Personalization and Campaign Performance
   By integrating Zenapse's emotional intelligence AI with LG's technology, the collaboration aims to deliver ads that resonate with viewers on a deeper level. This drives higher engagement, maximized campaign performance, and more meaningful brand experiences.

3. Reach Across 200 Million Smart TVs Globally
   With access to over 200 million LG Smart TVs, this collaboration empowers global brands to reach a massive and diverse audience, offering unparalleled opportunities for advertisers to connect with viewers.

The Rise of CTV: A Growing Opportunity for Advertisers

The Connected TV (CTV) sector is rapidly expanding, with the U.S. market expected to reach over $40 billion by 2027, up from $24.6 billion in 2023. More than 90% of households now adopt streaming platforms, compared to just 40% with traditional cable subscriptions. This growth presents a significant opportunity for advertisers to create high-impact campaigns that leverage real-time feedback, sophisticated targeting, and superior engagement metrics.

Expanding Zenapse’s Global Reach in CTV

This partnership allows Zenapse to extend its global footprint by integrating ZenVision for CTV with LG’s platform. The deal also grants LG Ad Solutions access to Zenapse’s proprietary emotional intelligence tools, fostering the development of next-gen advertising products that will drive innovation and expand targeting capabilities in the growing CTV market.

A New Era for Emotionally Intelligent Advertising

The collaboration between Zenapse and LG Ad Solutions represents a breakthrough in CTV advertising, enabling marketers to deliver emotionally intelligent, highly personalized ads that resonate with audiences. This partnership sets a new standard for targeting precision and audience engagement, positioning both companies to lead the CTV advertising revolution.

The Bliss Group, a leading marketing communications agency, has promoted Meghan Busch to Group Vice President and Emma Skultety to Vice President. These promotions, along with those of Sarah Dougherty and Sarah Eisler in the fall, highlight the agency's commitment to recognizing and nurturing exceptional talent. The recent leadership changes further reinforce The Bliss Group's strategic focus on insights-driven marketing communications and its continued growth in diverse sectors.

"These promotions reflect Bliss’s commitment to recognizing exceptional talent and creating personalized growth paths for our team members," said Cortney Stapleton, CEO of The Bliss Group. "We are proud to invest in our people, creating opportunities for advancement that enhance our leadership bench and strengthen our ability to deliver meaningful impact for our clients."

Promotions Across Key Practices

Meghan Busch: Group Vice President, Financial Services Practice Group

As Group Vice President in the Financial Services Practice Group, Meghan Busch leads integrated communications programs that blend data-driven insights with compelling storytelling. Her work ensures that client messaging resonates with the right audiences through effective communication channels. Meghan holds a master’s degree in corporate and public communication from Monmouth University and a bachelor’s degree from The College of New Jersey (Honors Program).

Emma Skultety: Vice President, Head of Paid Media

In her new role as Vice President, Emma Skultety leads full-funnel digital marketing initiatives, from strategic planning to execution in-platform. Emma is dedicated to driving impactful, results-oriented campaigns. She earned her bachelor’s degree from The University of Connecticut.

Sarah Dougherty: Vice President, Professional Services Practice Group

Promoted to Vice President in the Professional Services sector, Sarah Dougherty drives client success through strategic content and integrated marketing campaigns. Additionally, Sarah leads the firm’s Learning & Development program. She earned both her bachelor’s and master’s degrees from The University of Alabama.

Sarah Eisler: Vice President, Bliss Impact Practice Group

As a Vice President in the Bliss Impact Practice Group, Sarah Eisler develops communications campaigns for clients in social impact and financial services. Sarah holds a bachelor’s degree from the University of Pennsylvania.

A Commitment to Leadership and Client Success

These promotions represent The Bliss Group's ongoing investment in leadership development and personalized growth paths for its employees. By recognizing their strengths and providing opportunities for advancement, the agency is ensuring that its leadership team remains agile, innovative, and equipped to drive insights-driven marketing communications that create real impact for clients.

"We are incredibly proud of the continued success of our team members and their dedication to delivering exceptional service," added Stapleton. "These promotions reflect our commitment to strengthening our leadership bench and positioning The Bliss Group for continued growth in the marketing communications industry."

NielsenIQ (NIQ), a global leader in consumer intelligence, has officially launched BASES AI Screener, a real-time idea screening platform powered by Generative AI (GenAI). Combining NIQ’s expansive consumer panel datasets and innovative predictive models, the new tool helps Consumer Packaged Goods (CPG) companies evaluate and prioritize innovation ideas faster and more cost-effectively. With its launch in multiple markets, including the United States, United Kingdom, Germany, Brazil, and Indonesia, BASES AI Screener continues to expand in 2025, offering a transformative solution for innovation teams worldwide.

"With BASES AI Screener, we're redefining how innovation decisions are made," said Ramon Melgarejo, President of Strategic Analytics & Insights at NIQ. "By combining real purchase behavior with the latest in generative AI, we're helping teams cut through the noise and focus on ideas with real market potential."

Benefits of BASES AI Screener for CPG Companies

1. Reliable & Predictive Insights

BASES AI Screener leverages Generative AI to combine BASES metrics and NIQ’s comprehensive database, providing actionable insights to help teams assess the innovation potential of ideas quickly and reliably. The tool offers detailed feedback and tailored recommendations, ensuring more accurate decision-making.

2. Accelerated Timelines

The AI-powered platform delivers innovation assessments in minutes, allowing businesses to quickly evaluate concepts and reduce the overall time spent on market research. This rapid feedback loop leads to faster innovation cycles and a more agile approach to product development.

3. Cost-Effective Results

Unlike traditional screening methods that can be expensive and time-consuming, BASES AI Screener offers high-quality insights at a fraction of the cost, making it accessible for teams working with flat research budgets.

Additional Features of BASES AI Screener

Continuously Updated Synthetic Panels

The platform creates synthetic panels that are constantly updated with the latest consumer behavioral data from NIQ’s panels. This ensures that the insights provided are relevant and reflect the most current consumer purchasing dynamics.

Data-Rich AI Personas

BASES AI Screener generates detailed AI personas with valuable insights on innovation drivers and differentiation. This feature helps brands understand consumer preferences and fine-tune their innovations for market success.

Intuitive DIY Workspace

The platform’s user-friendly interface allows CPG teams to independently screen, learn, and improve their innovations efficiently. The DIY workspace enables faster iteration and testing with minimal reliance on external researchers.

Reinforcing the Future of Smarter Innovation

The launch of BASES AI Screener marks a significant step forward in AI-powered innovation screening for CPG companies. With its combination of Generative AI and real consumer behavior data, NIQ has created a tool that accelerates decision-making while keeping costs manageable. This new offering complements NIQ's growing suite of AI-powered capabilities, including its recent acquisition of Gastrograph AI, reinforcing the company’s commitment to driving smarter innovation across the industry.

By offering a faster, more cost-effective way to assess innovation ideas, BASES AI Screener empowers brands to make data-driven decisions that align with real market demand, unlocking new opportunities for growth and product development.

Contentful, a leading content platform trusted by over 4,200 customers worldwide, has announced the appointment of Karl Rumelhart as its new Chief Product Officer (CPO). This move comes as Contentful embarks on its next phase of growth, which includes the introduction of AI and personalization capabilities to redefine modern digital experiences. Rumelhart’s expertise in developing innovative and disruptive enterprise software will accelerate the company’s mission to drive an industry shift toward flexible, future-fit Digital Experience Platforms (DXP).

"Contentful pioneered the idea of composable content, a distinct advantage that positions us well in a future defined by AI-driven digital experiences," said Karthik Rau, CEO of Contentful. "Karl’s extensive technology expertise, strategic acumen, and authentic leadership ensures that we’ll continue to lead the industry in this next chapter. We’re excited to welcome him to the team."

Karl Rumelhart’s Background and Expertise

1. A Track Record of Success in Software Leadership

Karl Rumelhart brings over two decades of experience in scaling startups and global companies. His leadership at Gainsight, where he served as Chief Product Officer and President, helped scale the company to a $1.1 billion acquisition by Vista Equity Partners. Additionally, he led cloud and data management products at VMware during its hypergrowth phase, overseeing the company’s IPO. Most recently, Rumelhart served as CPO at Narvar, where he led product development, design, and partnerships at a post-purchase customer experience platform.

2. Expertise in AI and Product Innovation

With a focus on AI-driven digital experiences, Rumelhart’s appointment underscores Contentful’s commitment to AI and personalization as part of its strategy for continued product innovation. His deep expertise in scaling enterprise software companies and leading high-performance teams will accelerate Contentful's ability to deliver cutting-edge solutions that meet evolving customer needs.

Contentful’s Next Growth Phase: AI and Personalization

Contentful is set to invest 20% more in R&D year-on-year, which will fuel the development of next-gen AI and personalization capabilities. These innovations aim to provide brands with more agile, scalable tools to craft compelling digital experiences across various platforms. The company is also working on new partnerships with best-in-class third-party solutions, further enhancing its product offering.

"The company already helped redefine content management once—and now is helping brands remain competitive as the world moves into the age of AI," said Rumelhart. "I am truly excited to be part of the team and help our customers bring compelling digital experiences to life.”

A Strong Leadership Move for Contentful’s Future

With Karl Rumelhart’s appointment, Contentful is poised to lead the next phase of its growth by focusing on the convergence of AI, personalization, and composable content. As the industry continues to evolve toward AI-powered digital experiences, Rumelhart’s leadership will help ensure that Contentful remains at the forefront of the digital transformation journey, empowering brands to deliver engaging and flexible experiences.

Moburst, a globally recognized mobile-first digital marketing agency, has officially acquired Kitcaster, a podcast booking agency renowned for elevating brand visibility and executive thought leadership. This strategic acquisition enhances Moburst’s service offerings by integrating podcast marketing into its expanding PR division—Uproar by Moburst.

Highlights of the Acquisition

About Kitcaster: A Podcasting Powerhouse

• Founded in 2017 by Brandy Whalen and Ryan Estes.

• Specializes in securing high-impact podcast interviews for business leaders.

• Focuses on enhancing brand authority through authentic, expert-led conversations.

• Recognized with awards including:

  • Inc. Magazine’s Best Places to Work

  • Colorado Companies to Watch

  • ColoradoBiz Magazine’s Top 200 Privately Owned Companies

  • Denver Business Journal’s Best Places to Work

Why Podcasting Matters in Modern Marketing

• Over 584 million global podcast listeners.

• 55% of the U.S. population aged 12+ listens to podcasts monthly.

• Global podcast ad spend is expected to reach $4.46 billion by 2025.

• Podcasts offer:

  • Authentic brand engagement

  • Deep connection with niche audiences

  • Unparalleled thought leadership opportunities

Strategic Benefits of the Acquisition

• Enhanced Client Offerings: Moburst adds podcast placement to its marketing toolkit.

• Proven Methodology: Kitcaster’s data-driven booking strategies complement Moburst’s full-funnel approach.

• Expanding Uproar by Moburst: Kitcaster's 52 active clients join Moburst's new PR division.

Executive Commentary on the Acquisition

• Gilad Bechar, CEO of Moburst:

  • Highlights podcasting as a powerful channel for thought leadership.

  • Emphasizes delivering credible, impactful marketing outcomes.

• Ryan Estes, Co-founder of Kitcaster:

  • Expresses enthusiasm for enhanced capabilities and integrated services.

  • Believes the partnership will amplify client value and market presence.

Moburst’s Broader Strategy and Global Presence

• This is Moburst’s fourth acquisition in five years and second in five months.

• Offices in:

  • New York City

  • Miami

  • San Francisco

  • Tel Aviv

  • London

  • Orlando

  • Now Denver (Kitcaster HQ)

• Unified services under one roof:

  • Digital Marketing

  • SEO

  • PR & Influencer Marketing

  • Social Media

  • App Development

Moburst’s acquisition of Kitcaster signals a significant leap in the evolution of podcast-based brand marketing. As the audio content space grows, integrating Kitcaster's proven podcast strategy into Moburst’s PR and digital services creates a powerhouse for brands seeking to establish credibility, expand reach, and build loyal customer relationships through voice-led storytelling. This move not only strengthens Moburst’s position in the market but also sets a new benchmark for integrated marketing communications.

VS MEDIA Holdings Limited, a key player in the global Creator Economy, has released its 2024 year-end business update and filed its Annual Report on Form 20-F with the U.S. SEC. The report highlights moderate revenue growth and major strategic investments that are expected to fuel a transformative 2025.

2024 Performance Overview

Revenue Growth and Strategic Shift

• Reported $8.25 million in revenue, a 3.2% increase from $7.99 million in 2023.

• Growth primarily driven by:

  • Campaign-Based Marketing Services.

  • The successful launch of the Social Commerce segment.

• 2024 focused on laying the groundwork for long-term, scalable growth.

CEO Insights: Positioning for the Future

• Ivy Wong, Founder and CEO of VS MEDIA, emphasized foundational improvements:

  • Strengthened technology infrastructure.

  • Deepened partnerships with creators and platforms.

  • Launched new revenue-driving initiatives like VS Lounge.

• Wong stated, “We’re entering 2025 with momentum... this will be a breakout year for VS MEDIA.”

Milestones and Achievements in 2024

1. Expanded Creator Ecosystem

• Grew network to 1,500+ digital creators.

• Achieved a global fan reach of approximately 100 million.

2. Growth in Social Commerce and Partnerships

• Expanded presence on platforms including:

  • Amazon Live

  • TikTok

  • Lazada

  • Shopee

  • YouTube

• Strengthened e-commerce and content monetization opportunities.

3. Launch of VS Lounge

• A commercial event designed to boost:

  • Brand visibility

  • Revenue generation

• Positioned as a major PR and commerce initiative moving forward.

4. Entry into AI-Powered Influencer Marketing

• Initiated use of AI-driven tools to:

  • Improve campaign performance

  • Increase content monetization efficiency

Looking Ahead: Vision for 2025

• Operational Infrastructure: Upgraded systems ready to support scale.

• Growth Strategy:

  • Monetize expanded creator network and platform integrations.

  • Improve revenue margins through tech-enabled efficiencies.

• 2025 Goals:

  • Position VS MEDIA as a scalable and dominant force in social commerce and creator marketing.

  • Deliver enhanced shareholder value through sustained growth.

While 2024 marked a year of foundational investment, VS MEDIA is poised for accelerated growth in 2025. With a robust ecosystem, technological advancements, and diversified commerce strategies in place, the company is set to unlock new levels of success in the ever-evolving Creator Economy.