Strolid Inc., a tech-enabled leader in automotive services, today announced the appointment of Michael Donovan as Vice President of Marketing. This strategic hire strengthens Strolid’s leadership team as the company scales its US Business Development Center (BDC) and rapidly growing global vCon conversational intelligence platform.

Donovan will spearhead efforts to enhance brand visibility and drive adoption of Strolid’s high-touch BDC solutions and advanced conversational data analytics, redefining customer engagement for automotive dealerships and beyond.

Michael Donovan

Bringing nearly 20 years of digital marketing leadership in the automotive sector, Donovan is the founder of OOMDO, a specialized agency delivering innovative solutions for Tier 3 dealerships. He has held senior roles at Dealerverse and Lia Auto Group, where he drove improvements in digital engagement and lead conversion through data-driven insights and creative storytelling.

Why Michael Donovan Joined Strolid

Donovan praised Strolid’s innovative culture and unique blend of people and technology.
"The automotive industry is at a crossroads, and Strolid is uniquely positioned to lead. My goal is to amplify our story, connect meaningfully with dealerships, and ensure our marketing reflects the transformative impact of our BDC services and vCon technology," Donovan said.

CEO Perspective

Vin Micciche, Strolid’s Founder and CEO, highlighted Donovan’s long-standing relationship with the company:
"Michael believed in Strolid from the early days, designing our first website for free. His loyalty, creativity, and belief make him invaluable as VP of Marketing."

Next Steps and Vision

Donovan’s immediate focus includes launching targeted marketing campaigns, refining Strolid’s brand narrative, and leveraging analytics to demonstrate the value of Strolid’s solutions on dealership performance.