ResearchAndMarkets.com has added the comprehensive Italy Social Commerce Market Intelligence and Future Growth Dynamics Databook – Q2 2025 Update to its offerings. This detailed data-driven report presents over 50 KPIs tracking social commerce trends by retail product categories, consumer demographics, payment methods, platforms, and geographic segmentation.

Market Growth Overview

• The Italian social commerce market is projected to grow at a robust 25.2% annual rate, reaching US$5.88 billion in 2025.

• From 2021 to 2024, the market achieved a strong CAGR of 36.7%, with continued expansion forecasted at 16.0% CAGR through 2030.

• By 2030, the market is expected to more than double from its 2024 value of $4.69 billion to approximately $12.37 billion.

Insights and Scope

This report offers a granular analysis of market dynamics, including:

• Market segmentation by retail product categories such as Clothing & Footwear, Beauty & Personal Care, Food & Grocery, Electronics, Travel, and more.

• Breakdown by end-use consumer segments (B2B, B2C, C2C) and device type (Mobile vs. Desktop).

• Insights on payment methods, including credit/debit cards, bank transfers, digital wallets, and cash.

• Platform-specific forecasts across video commerce, social network-led commerce, group buying, social reselling, and product review platforms.

• Consumer demographics by age, income, and gender, along with spending behavior.

• Competitive landscape overview featuring market shares of major players like Facebook, Instagram, Bantoa, GreenApes, and Comehome.

Why This Report Matters

• Gain actionable intelligence to navigate growth opportunities and risks in Italy’s evolving social commerce landscape.

• Develop and refine strategies based on 50+ KPIs including value and volume metrics.

• Understand consumer behavior trends and spending dynamics to maximize ROI.

• Access detailed market share data and the competitive environment to inform strategic decisions.