InterMedia Group of Companies, a leading integrated performance marketing and media agency, today announced the appointment of Lorraine Galano as Account Director. With 15 years of experience across premier media agencies and performance marketing organizations, Galano brings proven expertise in client strategy, cross-channel media execution, and integrated campaign management.

In her new role, Galano will lead account strategy and execution for several key clients, spearheading cross-functional teams that deliver accountable, omnichannel performance solutions further reinforcing InterMedia’s position as a leader in media precision and strategic client partnerships.

Industry Recognition

"Lorraine brings a unique blend of media rigor, strategic insight, and client service excellence," said Kevin Szymanski, Executive Vice President at InterMedia Group of Companies. "Her success across traditional and emerging digital performance channels makes her an invaluable asset for clients navigating today’s complex media landscape."

Career Highlights

Before joining InterMedia, Galano served as Senior Director at Direct Avenue and held key strategic roles at leading media agencies, pioneering data-informed planning and media strategy for high-growth and established brands alike. Her experience across agency and in-house settings provides a comprehensive perspective on crafting effective, results-driven media programs.

Galano’s Vision

"I'm excited to join a company that champions performance," said Galano. "InterMedia’s legacy of results-driven media excellence and forward-thinking approach to attribution uniquely position us to deliver exceptional value in today’s fragmented media landscape. I look forward to partnering with clients to drive measurable business outcomes through innovative media solutions."