Databricks, the leading Data and AI company, today announced the launch of Data Intelligence for Marketing, a powerful solution that combines the Databricks Data Intelligence Platform with ready-to-use integrations across top marketing technology providers. This unified platform enables marketing teams to access real-time customer and campaign data, empowering every marketer to self-serve insights and deliver personalized, efficient campaigns at scale.

The solution is already powering global brands’ marketing stacks by breaking down data silos and providing a complete, real-time view of customers and campaigns. By consolidating data and leveraging AI, marketers can easily gain insights, personalize customer experiences, and optimize campaign effectiveness—all from a single, unified platform.

Why Data Intelligence for Marketing Matters

• Unified Marketing Data: Connect all customer and campaign data for improved segmentation, personalization, and conversion rates.

• Accessible Insights for All Marketers: AI-driven analytics empower marketers—regardless of technical skill—to explore and act on data in real time.

• Enhanced Efficiency: Quickly adopt AI-powered recommendations, triggers, and automation fueled by accurate, real-time data for smarter marketing decisions.

Rick Schultz, CMO of Databricks, said:

"Data Intelligence for Marketing ensures every marketer can get the data they need to make smarter decisions faster and run relevant, efficient campaigns. By unifying customer and campaign data with AI-driven analytics, the platform empowers real-time, conversational insights that help marketers drive impactful growth."

Proven Results with Leading Brands

• Skechers reported a 324% increase in click-through rates, 68% reduction in cost-per-click, and 28% uplift in return on ad spend using Databricks and ActionIQ.

• PetSmart orchestrates personalized journeys for over 65 million loyalty members with Hightouch on Databricks, syncing millions of records daily and sending over 4 billion personalized emails annually.

• Acxiom improved time-to-market for customer insights by 30% and cut operational costs by 15% with Databricks.

Strategic Partnerships for Seamless Martech Integration

Databricks integrates with industry leaders including Adobe, Amperity, Braze, Census, DeepSync, Epsilon, Hightouch, OneTrust, Salesforce, Snowplow, Tealium, and Uniphore. Consulting and solution partners like Celebal Technologies, Deloitte, LatentView, Lovelytics, Slalom, and Tredence help ensure tailored, scalable marketing innovation.

What Industry Leaders Are Saying

• Adobe’s Ryan Fleisch: "Co-developed integrations with Databricks help marketers harmonize data while prioritizing privacy."

• Amperity’s Derek Slager: "Combining Amperity and Databricks accelerates insight and personalizes at scale for brands like GM."

• Deloitte’s David Geisinger: "Together with Databricks, we set a new standard for data-driven marketing innovation."

• Epsilon’s Dennis Self: "Databricks powers real-time, personalized experiences at scale for our clients."

• HP’s Kumar Ram: "Partnering with Databricks unlocked dormant first-party data value."

• HSBC’s Alessio Basso: "We’ve reduced data processing from 6 hours to 6 seconds."

• PetSmart’s Tino Tomasone: "We sync millions of records daily to power billions of personalized emails."

• Skechers’ Manish Agarwal: "Databricks enhances our marketers’ ability to engage and increase customer lifetime value."

Databricks’ Data Intelligence for Marketing empowers marketing teams of all sizes to unlock the full potential of their data and AI investments. By connecting fragmented data sources and delivering accessible AI-powered insights, Databricks helps marketers deliver personalized, efficient campaigns that drive growth and customer loyalty in today’s fast-paced digital landscape.