CKEditor, a widely adopted enterprise-grade WYSIWYG rich text editor, has unveiled a powerful new suite of features specifically designed for email content creation. The new functionality simplifies building, editing, and exporting emails directly within applications—enabling developers and content teams to create professional-grade email campaigns without relying on third-party tools.

What’s New in CKEditor for Email Editing

1. Layout Tables

• Provides intuitive tools for structuring email content using HTML tables.

• Offers precise layout control that mirrors how emails will appear in end-user inboxes.

• Reduces formatting inconsistencies across email clients.

2. Email Configuration Helper

• Delivers real-time warnings for missing plugins or misconfigurations.

• Helps developers implement CKEditor for email creation with minimal setup effort.

• Ensures compatibility with standard email rendering engines.

3. Export with Inline Styles

• Generates clean HTML output with inline styles, optimized for email clients.

• Eliminates the need for external CSS or complex workarounds.

• Allows seamless integration into email automation platforms or CRMs.

Developer and Business Benefits

• For Developers:

  • Ready-to-use email editor configurations.

  • Reduced integration time and long-term maintenance overhead.

  • Eliminates reliance on external email design tools.

• For End Users:

  • Drag-and-drop layout capabilities for structured email content.

  • Preview designs as they would appear in inboxes.

  • Enhanced productivity through an embedded email creation interface.

• For Businesses:

  • Supports native email workflows within existing platforms.

  • Increases ROI by replacing third-party tools with in-house solutions.

  • Empowers teams to build everything from simple email inputs to full campaign editors.

Quote from Leadership

"Whether you're looking to implement a simple email editor or a fully-integrated email creation tool, CKEditor now provides the essential features needed," said Wiktor Walc, CTO of CKEditor. "This release further reinforces our commitment to delivering user-driven solutions that simplify workflows and empower both developers and content creators."

Get Started with the New Email Features

Developers and businesses can learn more through CKEditor’s upcoming webinar or schedule a live demo with the sales team. Explore documentation, product guides, and email integration resources at:

• ckeditor.com

• ckeditor.com/ckeditor-5

Primis, a leader in the video discovery platform space, has expanded its collaboration with HUMAN Security. This partnership is aimed at fortifying the digital advertising ecosystem against fraud, bots, and digital threats. With this strategic move, Primis reaffirms its dedication to transparency and elevating industry standards in programmatic advertising.

Highlights of the Partnership

1. Transition to Pre-Bid Filtering with HUMAN’s MediaGuard

• Primis is now using HUMAN’s Ad Fraud Defense solution, MediaGuard.

• The platform has moved from post-bid monitoring to proactive pre-bid filtering.

• This ensures invalid traffic is filtered before bid initiation, maintaining marketplace integrity.

2. Enhanced Ad Inventory Quality and Trust

• Pre-bid filtering validates that ad inventory is fraud-free before reaching buyers.

• Advertisers benefit from cleaner traffic, leading to more informed decision-making.

• Trust and transparency are enhanced across the programmatic ecosystem.

3. HUMAN’s Multi-Channel Fraud Detection Capabilities

• HUMAN analyzes signals across display, CTV, and digital audio.

• The platform provides pre-bid controls for accurate targeting of human audiences.

• Ad fraud is mitigated with unmatched scale, speed, and precision.

4. Strategic Alignment for Long-Term Value

• According to Primis’ COO Maayan Segal, this transition is a “game-changer” for the industry.

• HUMAN’s SVP, Rick Holtman, highlights the integration as a reinforcement of trust and quality.

• The partnership strengthens Primis' role as a transparent and reliable ad tech platform.

Primis' deepened integration with HUMAN Security marks a pivotal step in the battle against ad fraud. By proactively filtering threats before they affect ad performance, the company is setting a new benchmark for digital ad integrity. This collaboration underlines Primis’ unwavering commitment to delivering trusted, high-performance programmatic advertising experiences.

A recent study by Kantar, a global leader in marketing analytics, has confirmed the effectiveness of Rembrand’s Augmentation Intelligence (RAI) in increasing brand awareness and differentiation. The study underscores how RAI can work in tandem with traditional social and video advertising to deliver deeper brand impact and engagement.

Insights from the Study

1. Significant Increase in Unaided Brand Awareness

• RAI exposure led to a 1.3x increase in first-mention unaided awareness, rising from 13% to 28%.

• Any-mention unaided awareness grew 1.5x, jumping from 22% to 37%.

• These results reflect the strong impact of RAI-enabled brand integrations across multiple campaigns.

2. Higher Brand Differentiation Compared to Industry Norms

• Respondents showed a 34% rate of brand differentiation after RAI exposure.

• This figure is 1.8x higher than Kantar’s industry norms, indicating RAI’s influence in making brands stand out.

3. Seamless Brand Integration Enhancing User Experience

• RAI technology allows for non-disruptive, in-content brand placements.

• This approach enhances brand perception without interrupting viewer experience.

• Omar Tawakol, CEO of Rembrand, emphasizes RAI as a “breakthrough” in brand integration and consumer connection.

4. Improved Engagement and Video Completion Rates

• Campaigns using RAI showed an uplift in video completion rates, indicating better viewer retention.

• This proves RAI's value as a complementary tool to existing media strategies.

5. Authenticity Through Creator-Driven Content

• According to Kantar’s Nicole Jones, creator content plays a pivotal role in building trust with audiences.

• Rembrand’s product placements blend naturally into this content, boosting authenticity, trust, and engagement.

• Brands can now organically integrate into everyday digital content, moving beyond traditional ad limitations.

Rembrand’s Augmentation Intelligence (RAI) is reshaping brand communication strategies by seamlessly embedding messages into content. Backed by Kantar's study, it offers a credible, high-impact alternative to traditional advertising methods—enhancing visibility, brand differentiation, and consumer engagement across platforms. For marketers aiming to future-proof their strategies, RAI presents a compelling and measurable path forward.

Madison Logic, a leader in global digital Account-Based Marketing (ABM), has introduced ABM Audio Advertising—a new channel that integrates digital audio into its robust ABM platform. This expansion enables B2B marketers to tap into the surging popularity of audio platforms to reach broader, more diverse decision-making groups across key accounts.

Highlights of the Announcement

1. A Strategic Addition to Multi-Channel ABM

• The new audio offering enhances Madison Logic’s multi-channel ABM portfolio.

• It empowers B2B marketers to connect with buyers across more touchpoints, including native paid media and digital audio platforms.

• Madison Logic now provides greater native media reach than any other ABM provider.

2. Digital Audio’s Expanding Influence in B2B

• Digital audio channels—such as podcasts, streaming services, and satellite radio—are gaining traction with B2B audiences.

• These platforms reach over 214 million U.S. listeners, offering high-impact exposure.

• Marketers can target influential buying groups like Millennials and Gen Z, who are active digital audio consumers.

3. Hyper-Targeted Brand Awareness

• Audio channels provide a personal and immersive brand experience that stands out in today’s crowded media landscape.

• Marketers can engage decision-makers with genre-aligned messaging, tailored to professional interests and industry-specific content.

• This allows brands to build deeper connections and increase brand recall through highly targeted content delivery.

4. CEO Perspective: The Future of ABM is Audio-Integrated

• Keith Turco, CEO of Madison Logic, emphasizes the importance of meeting buyers where they are—and anticipating where they’re going.

• ABM Audio Advertising is part of a larger strategy to diversify and modernize ABM channels for the future.

5. Aligning B2B Strategies with Evolving Media Consumption

• Business professionals are increasingly consuming digital audio for insights and industry knowledge.

• Integrating audio into ABM campaigns helps marketers stay relevant and deliver value-driven content across all decision stages.

• Audio is now a core pillar of a successful ABM strategy.

Madison Logic’s ABM Audio Advertising marks a pivotal evolution in B2B marketing, enabling brands to engage with a broader audience through one of the fastest-growing digital channels. As audio content continues to shape buyer behavior, this new offering gives marketers a powerful tool to cut through the noise and connect with decision-makers in a more intimate and impactful way.

DASH TWO, a leader in paid media strategy, is spearheading the promotional campaign for PurpleStride 2025—the Pancreatic Cancer Action Network’s (PanCAN) flagship fundraising walk. Taking place on Saturday, April 26, with nearly 60 events nationwide, the campaign combines national reach with hyper-local engagement to drive awareness, participation, and action.

Campaign Highlights

1. Integrated Multi-Channel Media Approach

• The campaign includes a mix of social, digital, and out-of-home (OOH) media.

• Messaging is tailored to reach users on mobile, during commutes, and in their communities.

• Built on data-driven insights from previous years, with adjustments made for current media trends and user behaviors.

2. Localized OOH Focus in High-Impact Markets

• New York City:

  • 65+ digital liveboards in 7 major subway stations.

  • Nighttime wall projections at E Houston & Bowery boost street-level visibility.

• Los Angeles:

  • Bus ads on Santa Monica’s Big Blue Bus line.

  • Digital billboard on the 405 freeway near LAX for broad commuter reach.

• Washington, D.C.:

  • Over 50 digital subway placements across the Metro system.

  • Full-motion creative in high-traffic stations for maximum visibility.

3. Proven Tools & Platform Expansion

• Following a successful 2024 campaign with a 30% YoY increase in registrations.

• Meta lead forms and Google Performance Max continue to be leveraged.

• TikTok lead generation introduced for top markets to boost mobile sign-ups.

• All tools focus on creating frictionless, mobile-first pathways from awareness to participation.

4. Hyper-Local Messaging Across the U.S.

• While the media strategy is national, creative elements are customized for individual cities.

• Events in cities like San Francisco, Atlanta, Pittsburgh, Chicago, and Boston highlight local community impact.

• This localized storytelling ensures each participant feels personally connected to the cause.

5. Focus on Community & Connection

• The strategy emphasizes that PurpleStride is a personal, community-driven experience.

• Kim Pham, VP at DASH TWO, states, “Our job is to bring people in… it’s happening in their backyard.”

• Participants across cities are part of a unified movement supporting PanCAN’s mission.

DASH TWO’s dynamic, data-informed approach to PurpleStride 2025 balances national scale with local intimacy, inspiring communities to walk, volunteer, and support PanCAN’s mission. By leveraging advanced media tools and high-visibility placements, the campaign drives impactful engagement—fueling real progress in the fight against pancreatic cancer.

Adx. Inc. has signed a definitive agreement to acquire all assets and liabilities of Collabra Technology, Inc., in a strategic move backed by lead investor group Doxxa. This acquisition aims to extend Adx’s innovative micro-ad platform beyond real estate, unlocking new opportunities across more than 20 industries and reinforcing the company’s commitment to digital marketing transformation.

Highlights of the Acquisition

1. Strategic Expansion into New Markets

• Adx is poised to expand beyond its real estate foundation into over 20 new verticals using Collabra’s micro-ad platform.

• The transaction reflects Adx’s forward-thinking AdTech strategy, bringing scalable, innovative solutions to an $800B global market.

2. Leadership Transitions and Continuity

• Russ Cofano, outgoing CEO of Collabra, is recognized for his leadership in positioning Collabra as the leading MLS-integrated digital ad platform.

• Margo Fraker, current COO of Collabra, will become CEO of Adx’s B2B division, leading the charge in real estate and adjacent industries.

• Fraker’s leadership will support organizational growth and post-merger integration, with a strong focus on go-to-market strategy for AdBuilder.

3. Industry Expertise Fuels Growth

• Adam Contos, former CEO of RE/MAX, joins as a strategic advisor.

• Contos will work with Fraker to scale operations and enhance B2B partnerships, leveraging his deep knowledge of real estate franchising and business development.

4. A Vision for Long-Term Innovation

• Jim DuBois, Executive Chair of Adx, emphasized the innovation potential: “This is a phenomenal opportunity to expand AdTech in cool ways that have not been seen previously.”

• Time H. Barrow, PhD, Chief Brand Officer, highlighted the bold vision: “We’re doubling down in real estate and expanding into over 20 additional industries. It’s gonna be a blast.”

5. Closing Timeline

• The transaction is expected to close by April 30, 2025, paving the way for a seamless transition and integrated rollout across platforms and industries.

The acquisition of Collabra by Adx marks a pivotal milestone for the AdTech landscape. By combining Collabra’s proven real estate ad capabilities with Adx’s ambitious expansion plans, the unified team is poised to deliver next-gen advertising solutions across industries. With seasoned leadership, cutting-edge technology, and strategic partnerships, Adx is setting the stage for a new era in micro-targeted digital advertising.

Nuestra.TV, the bilingual, free streaming platform by Adsmovil, has entered into a strategic content partnership with Avenida Entertainment Group, an award-winning, minority-owned media company. This collaboration enhances both platforms’ reach and underscores their shared mission to deliver authentic, culturally resonant programming to the diverse U.S. Latino audience.

Highlights of the Partnership

1. Curated A+ Content Now Streaming on Nuestra.TV

• A+ is Avenida’s newly launched English-language streaming platform that targets bicultural and multigenerational Latino audiences in the U.S.

• Nuestra.TV will now feature a handpicked slate of original A+ shows such as:

  • Illegally Brown

  • Immigrant Voices of America

  • Baldo

  • Pinkafé Unfiltered

  • Barrio Chino

  • Rated V

2. A Shared Mission of Representation and Inclusion

• The collaboration reflects a shared commitment to elevating underrepresented voices, filling a gap in mainstream media by spotlighting authentic Latino stories.

• Fanny Grande, CEO of Avenida Entertainment Group, emphasized that the partnership is about “empowering diverse creatives” and “redefining multicultural entertainment.”

3. Strategic Impact for Advertisers and Content Owners

• The partnership provides new opportunities for brands and advertisers to connect with U.S. Latino audiences through culturally relevant digital content.

• Alberto Pardo, Co-founder and CEO of Nuestra.TV, noted that this alliance “enhances the bilingual streaming experience” and supports scalable engagement for advertisers.

4. Nuestra.TV’s Expanding Bilingual Ecosystem

• Nuestra.TV currently offers:

  • 10,000+ hours of on-demand content

  • 20+ FAST channels

  • Bilingual programming from the U.S., Latin America, and Spain

• It is available across platforms including Roku, Fire TV, Apple TV, Android, and iOS, catering to viewers across acculturation levels and generations.

5. Co-Marketing and Distribution Opportunities

• The deal opens the door to collaborative marketing across AVOD and FAST channels, reinforcing the continued momentum of Hispanic-focused streaming platforms in the U.S. media landscape.

This partnership between Nuestra.TV and Avenida Entertainment marks a significant step forward in amplifying Latino voices in digital entertainment. By integrating A+ programming into its platform, Nuestra.TV continues to position itself as a leading destination for bilingual, bicultural, and multigenerational content, while offering brands and creatives alike a powerful avenue for meaningful audience engagement.

Avochato, the trusted business communication platform for thousands of sales and support teams, has launched a new Google Chrome extension that enables users to message, call, and manage conversations directly from their browser—without switching tabs or applications. This update brings real-time AI-powered tools into users' everyday workflows, streamlining communication at scale.

"Our customers want faster, simpler ways to stay in touch with their customers and staff without the friction of managing so many tabs or switching apps," said Alex De Simone, Co-founder and CEO of Avochato. "This extension makes messaging and calling a natural part of your everyday workflow, right inside Chrome. I use it daily alongside my email inbox."

Features of the Avochato Chrome Extension

1. Seamless In-Browser Messaging and Calling

• Message customers while browsing any website or CRM.

• Instantly make and receive phone calls via the extension.

• Start conversations or respond without needing to leave the current tab.

2. Real-Time AI & Team Collaboration

• Monitor AI-powered automated responses in real time.

• Assign chats to teammates, organize conversations, and add internal notes on the fly.

• Receive custom notifications and alerts without delay.

3. Native Salesforce Integration

• Automatically pulls up recent customer conversations when viewing Salesforce records.

• Enables quick navigation between active conversations.

• One-click to initiate new threads with leads or customers directly from the CRM.

4. Shared Inbox & Contact Access

• Connects directly to existing Avochato accounts.

• Provides access to shared inbox, contacts, and conversation history.

• No extra setup—just log in and start communicating.

Why It Matters for Sales & Support Teams

With businesses relying more than ever on real-time communication, the new Chrome extension simplifies daily outreach, especially for teams working within platforms like Salesforce, Gmail, or other browser-based tools. It cuts down on time wasted switching between apps and ensures that every message or call is logged, tracked, and accessible in one place.

Get Started Today

The Avochato Chrome extension is available now for download from the Chrome Web Store. It installs in seconds and works instantly with your Avochato login.