Sooth, a leader in predictive emotional and behavioral intelligence for marketers, today unveiled its groundbreaking Emotional Logic Interface (Eli) a proprietary AI system designed to decode human behavior before it happens and guide brands on what actions to take.

Built on insights from 300 million individuals across 20 countries and mapped to 100,000 emotional and behavioral signals, Eli models the deep emotional drivers behind purchasing decisions, empowering marketers to move beyond traditional data approaches.

Empowering Marketers with Predictive Precision

"Most marketers still make decisions based on demographics and transactions, which only explain 7% of buying behavior," said Ian Baer, Founder & CEO of Sooth. "Eli was built to decode the emotional, practical, and situational needs that drive 13 out of every 14 buying decisions. Brands are drowning in data and dashboards—Eli delivers clarity, fast."

Unlike tools that analyze past or present data, Eli predicts what’s next with capabilities such as:

• Emotional Blueprinting: Predicts triggers behind 90% of human decisions to prevent off-target messaging and campaign misfires.

• Creative & Message Evaluation: Scores creative content against audience-specific emotional and practical drivers instantly.

• Behavioral Audience Analysis & Targeting: Replaces static personas with predictive models of real human behavior, revealing hidden opportunities and threats.

• Predictive Media & Channel Strategy: Projects ROI across 25 media channels, cutting waste and optimizing ad spend.

A Proven Foundation

Baer brings 30 years of experience solving complex business challenges for brands like Verizon, Chase, Pfizer, Samsung, Audi, and Hilton—work that inspired Eli’s design.

"We built Eli to fix what's broken in marketing," Baer added. "Clients leave with precise, actionable recommendations that create immediate impact."