marketing 16 Apr 2025
Creative Realities, Inc., a leading name in digital signage and media technology solutions, has announced its participation in the Planet MicroCap Showcase Conference scheduled for April 23–24, 2025, in Las Vegas. The event serves as a platform for micro-cap companies to connect directly with the investment community.
Date: April 23, 2025
Time: 4:00 PM Pacific Time
Format: General company presentation, webcast live
Purpose: Provide insights into Creative Realities' growth strategy, technology roadmap, and investment potential.
Date: April 24, 2025
Format: Scheduled private meetings with institutional and retail investors
How to Participate: Attendees are encouraged to contact Planet MicroCap directly to book a meeting with CRI’s management team.
Publicly traded under NASDAQ: CREX
Offers cutting-edge digital signage, interactive displays, and media solutions.
Partners with retailers, advertisers, and brands to deliver immersive consumer experiences.
Focused on technology-driven innovation and real-world ROI in the digital engagement space.
Creative Realities’ presence at the Planet MicroCap Showcase 2025 underscores its commitment to transparency and investor engagement. By participating in key industry events, the company aims to broaden its visibility within the investor community while showcasing its ongoing progress in the digital signage and media tech space.
marketing 16 Apr 2025
The MicDrop Agency, a leading communications firm recognized for its expertise in technology-driven industries, has been named the official Public Relations Agency of Record (AOR) for ENR FutureTech 2025. This strategic partnership marks a significant milestone in the agency’s expanding presence within the construction technology sector and reinforces its commitment to supporting innovative, industry-shaping events.
Presented by Engineering News-Record (ENR), a trusted name in construction journalism for over 150 years.
ENR FutureTech is a premier technology forum drawing top-tier:
Construction tech decision-makers
Industry innovators
Executives from Architecture, Engineering, and Construction (AEC) sectors
The 2025 conference will focus on emerging technologies that:
Enhance productivity, profitability, and safety
Address long-term tech needs of project owners
Improve project execution across sectors
Katie Zeppieri, Founder and Chief Brand Strategist of The MicDrop Agency, stated:
“Partnering with ENR—a legacy publication in construction journalism—is a proud moment. We’re committed to amplifying the voices reimagining the built world through technology.”
The MicDrop Agency brings a strong track record in:
Supporting startups and scaleups in the construction tech space.
Helping brands accelerate growth, build visibility, and drive industry influence.
Scott Seltz, Group Publisher at ENR, commented:
“As our first-ever official PR Agency of Record, The MicDrop Agency will help us expand the influence of ENR FutureTech and highlight innovation in construction technology.”
The collaboration extends through 2026, with a shared mission to:
Broaden the event’s industry reach
Deliver thought leadership visibility for participating companies
The agency is expanding its U.S. presence with a new office in Austin, Texas
Continues to grow its team of strategic communicators and tech-focused brand strategists
Known for guiding high-growth companies at the intersection of:
Technology
Innovation
Industry transformation
As ENR FutureTech 2025 returns to San Francisco, it will again serve as a hub for AEC professionals, technology disruptors, and decision-makers shaping the future of construction. The MicDrop Agency’s appointment as PR AOR strengthens the event’s potential to drive engagement, amplify innovation, and elevate the future of the built environment.
artificial intelligence 16 Apr 2025
A new report from Apply Digital, a digital transformation partner for global brands, highlights how artificial intelligence (AI) is quickly becoming central to personalized customer experiences across North America and the UK. Based on a survey of 400 senior business leaders, the report—“2025 Leadership Priorities in Personalization”—shows how AI adoption is accelerating across digital channels.
Businesses are embedding AI into digital storefronts, pricing strategies, search functionalities, and promotions.
AI is shifting from experimental to strategic in the customer experience (CX) journey.
Enhanced Search Interfaces
67% currently use AI-powered search features like autocomplete and chat-based tools.
28% plan to adopt them within the next 12 months.
Dynamic Pricing Based on Behavior
60% of businesses have implemented it.
33% plan to introduce it in the next year.
Personalized Discounts and Offers
55% already offer them via AI.
36% plan to do so within 12 months.
Brian Browning, VP of Enterprise Solutions at Apply Digital, explains:
“Businesses are rapidly making AI a priority for real-time personalization. Regardless of size or sector, companies are embedding it to create smarter, faster, and more relevant experiences.”
The U.S. leads in current AI adoption, but UK businesses show stronger intent to adopt within the coming year.
All sectors — from B2B and retail to CPG, media, and sports — are investing heavily in personalization.
Nearly 70% of consumers, and 80% of those aged 18–24, value personalization.
However, 40% want more transparency and control over how their data is used.
Browning emphasizes the importance of trust:
“AI can enable one-to-one experiences at scale, but it must be implemented with empathy and transparency.”
Over 50% of businesses expect to invest more than $1 million in personalization efforts in 2025.
With agentic AI tools (like intelligent digital assistants) on the rise, businesses are preparing for a future where automated systems co-create the customer experience.
AI-driven personalization is now a competitive necessity. As businesses race to deliver individualized experiences at scale, the leaders will be those who balance technology with transparency, gaining customer trust while delivering relevance in real time.
digital marketing 16 Apr 2025
COSMarketing Agency, a leader in the digital marketing space, has reached a major milestone—over 1,100,000 views on its YouTube channel. This achievement reflects more than just numbers; it underscores the agency’s expertise in content creation, social media marketing, and delivering real value to businesses of all sizes.
With a strong focus on strategic content and audience engagement, COSMarketing Agency continues to build its reputation as a go-to partner for businesses seeking results-driven digital growth.
Surpassing 1.1 million views is a significant indicator of content relevance and audience trust.
It reinforces COSMarketing Agency’s position as a top-performing digital marketing firm.
COSMarketing offers a comprehensive suite of services, including:
Social Media Marketing
Custom campaigns to boost engagement and visibility.
Search Engine Optimization (SEO)
Strategies to improve organic search rankings.
Content Marketing
Creation of compelling blogs, videos, and social posts tailored to brand voice.
Email and Video Marketing
Tools to maintain communication and nurture leads.
The agency’s YouTube channel serves as:
A learning platform with tutorials, marketing tips, and how-to guides.
A proof point for successful case studies and client testimonials.
A resource hub that showcases up-to-date digital marketing trends and strategies.
The channel’s growth reflects audience engagement and retention, key KPIs for content success.
Video content is optimized for reach, using SEO best practices and targeted messaging.
Businesses can draw inspiration from COSMarketing’s YouTube playbook:
Create value-driven content that addresses audience needs.
Leverage video marketing to boost trust, brand recall, and conversion rates.
Be consistent in publishing to build momentum and retain engagement.
Use data analytics to refine and evolve your content strategy.
COSMarketing Agency’s achievement of 1.1 million YouTube views is more than a vanity metric—it's a testament to their consistent commitment to quality, strategy, and results. Their digital marketing expertise, especially in content and video creation, positions them as a valuable resource for any business looking to strengthen its online presence and drive measurable growth.
Whether you're a startup or an established brand, COSMarketing’s approach offers a proven model for using YouTube and digital content to connect, engage, and convert.
marketing 16 Apr 2025
In an age where consumer skepticism is at an all-time high, brand trust has become the cornerstone of sustainable success. On April 17, 2025, Tim Berney, CEO and founder of VI Marketing & Branding, will address this pressing issue at Digital Summit Chicago, one of the most influential events in the marketing industry.
An award-winning industry leader, Berney will delve into why rebuilding trust isn’t just a marketing goal but a fundamental business imperative—and how emotionally intelligent, purpose-driven marketing can restore it.
Consumers are more skeptical and critical than ever before.
Misinformation and overpromising have eroded brand credibility.
Trust is now a primary differentiator in customer loyalty and retention.
Emphasizing honesty, transparency, and warmth in communication.
Brands must adopt genuine human traits to foster lasting relationships.
Emotional resonance is critical to customer connection and belief.
A clearly defined brand purpose serves as a guiding light for both internal and external stakeholders.
Aligning company mission with customer values builds organizational authenticity.
Purpose helps deliver consistency in messaging and operations.
Under Berney’s leadership, VI has achieved three consecutive record-breaking years.
The agency focuses on behavior-changing campaigns that create measurable impact.
Innovative client partnerships based on shared goals and mutual growth have driven VI’s success.
A flagship event in the marketing calendar, Digital Summit Chicago gathers top marketing professionals, innovators, and thought leaders.
It offers an arena to explore emerging trends, best practices, and cutting-edge strategies.
Berney’s session is expected to be a highlight, offering actionable insights for marketers navigating today's trust-deficit landscape.
Tim Berney’s participation in Digital Summit Chicago 2025 reaffirms his role as a forward-thinking leader in the branding space. His focus on emotional intelligence, transparency, and purpose-driven marketing reflects a modern, people-first approach to brand building.
As the marketing world continues to evolve, Berney’s insights provide a blueprint for how authentic, trust-centric strategies can not only engage audiences but also drive long-term success.
marketing 16 Apr 2025
Rep Data, the leading provider of high-quality research data and fraud prevention solutions, has announced that Kurt Knapton will continue his role on the Board of directors. This news follows a recent growth investment led by Mountaingate Capital, marking a pivotal moment for the company as it gears up for its next phase of expansion.
Knapton, a highly respected figure in the market research industry, originally joined the Rep Data board in 2023. His strategic input was key to the company’s early success, particularly in scaling tech-enabled research services and enhancing data quality outcomes.
“Kurt’s strategic guidance has already had a profound impact on our business,” said Patrick Stokes, Founder and CEO of Rep Data. “His industry knowledge and commitment to innovation make him an invaluable partner for our next chapter.”
Knapton’s extensive background includes executive roles across data, AI, and consulting sectors:
Current Roles:
CEO of Deep Cognition (AI-based data entry automation)
Strategic advisor at Realm Resources
Board member at edify.org
Previous Highlights:
President & CEO of Dynata (formerly Research Now)
Executive VP & CRO at e-Rewards
Early career with Booz Allen Hamilton and Accenture
Knapton also holds an MBA from Dartmouth’s Tuck School of Business and a BBA from Baylor University, where he was part of the Honors Program.
“Rep Data’s commitment to solving data quality challenges is unmatched,” Knapton stated. “I’m excited to work alongside Pat and the team as they scale their impact and lead the way in research innovation.”
With Knapton’s continued leadership and Mountaingate Capital’s backing, Rep Data is poised to:
Accelerate AI-driven innovation in data integrity
Expand go-to-market strategies across global markets
Reinforce its role as the preferred partner for high-quality insights
Deliver unmatched service and value to clients
This move solidifies Rep Data’s focus on excellence as it continues to redefine the future of market research.
marketing 16 Apr 2025
AWISEE.com, a fast-growing influencer marketing and digital PR agency, has announced the official launch of its Influencer Scouting service — a game-changing offering that simplifies the process of identifying and onboarding influencer talent aligned with brand strategy and campaign objectives.
As the influencer marketing landscape continues to evolve, brands face increasing difficulty finding creators who truly resonate with their voice, values, and target audience. AWISEE’s Influencer Scouting service is designed to address this challenge head-on with tailored, data-driven talent discovery.
The service begins with a deep dive into a client’s industry, goals, and target markets, followed by the creation of a custom-curated influencer list — focusing on quality over quantity.
Each scouting list includes:
50 carefully selected influencers
Audience demographic breakdowns
Sample content summaries
Historical engagement metrics
These insights empower internal teams and agencies to make confident, data-informed decisions when building out influencer rosters.
“Our goal is to help brands cut through the noise and find creators who not only match their aesthetic but also drive measurable impact,” said a spokesperson from AWISEE.
For agencies and brands running frequent or large-scale campaigns, AWISEE offers a monthly Influencer Scouting subscription. This service supports high-volume discovery, with up to 500 vetted creators provided per market, per month.
Benefits include:
Ongoing database enrichment
Support for regional and international campaigns
Faster campaign rollouts with pre-qualified talent pools
This feature is especially valuable for in-house marketing teams and agencies looking to scale consistently with reliable, up-to-date influencer data.
AWISEE’s Influencer Scouting service also supports multi-market strategies by ensuring talent selection aligns with cultural nuances, platform preferences, and localized messaging. This enables brands to execute consistent and effective influencer campaigns across global regions — all with the backing of intelligent data.
business 16 Apr 2025
Damilola Dania, Senior Marketing Executive at Unilever Nigeria, was named the 2025 Forty Under 40 Global Award Winner for Brand and Business Strategy at an international ceremony held in Dubai. The prestigious recognition highlights her exceptional leadership in driving business transformation, crafting culturally intelligent brand strategies, and creating lasting commercial impact in one of Africa’s most dynamic markets.
Themed “Connecting Global Champions,” the Forty Under 40 Awards recognized 40 high-performing business leaders from 17 countries. The event honored individuals who challenge norms and lead change in industries worldwide. Damilola’s award celebrates her remarkable ability to blend data, creativity, and cultural insight to redefine brand marketing on the global stage.
"This award is a powerful validation of what we’ve always known in Africa, that our strategies, insights, and innovations are world-class," said Damilola Dania in her acceptance speech. “It’s more than recognition; it’s a call to continue leading, inspiring, and building narratives that matter for people, communities, and commerce."
At Unilever Nigeria, Damilola Dania leads the company’s largest revenue-generating category. She has developed innovative marketing models that seamlessly integrate purpose with performance, accelerating growth for iconic consumer brands. Her campaigns have not only driven business success but have also had a positive societal impact, further establishing her as a leader in the industry.
Known as "The African Marketeer", Damilola advocates for a marketing approach grounded in African cultural realities. Her work challenges traditional marketing tactics, creating strategies that resonate deeply with local communities while addressing global market demands.
Damilola joins an elite group of innovators and thought leaders in the 2025 cohort of Forty Under 40 Global Award winners, including:
Nenne Adaora Nwodo (UK/Nigeria): Tech innovator and founder of NexaScale, advancing access to tech education.
Jubril Arogundade (Nigeria): Executive Director at CIG Motors, transforming Nigeria’s automobile and retail sectors.
Jamie Thurston Wyngaard (South Africa): Co-founder of Loop and CXO at Feenix.org, leading mobility tech and financial inclusion efforts.
Ayodeji Razaq (Nigeria): CEO of RED and co-founder of The People Company, driving integrated marketing and cultural strategy across Africa.
James Ryan (UK): Founder of InfraRec Ltd, advancing global clean energy recruitment.
Ali Al Loughani (UAE): Innovator connecting government policy, private sector, and education reform.
Crystal Squires (Australia): Impact investor championing women-led startups and sustainability initiatives across Asia-Pacific.
Damilola’s recognition at the Forty Under 40 Global Awards underscores the rising influence of African brand thinkers who combine authenticity, commercial strategy, and cultural insight. Her work not only sets the tone for the future of marketing in emerging markets but also exemplifies the potential for leadership to drive both business and social progress.
The award ceremony, held at the Hilton Garden Inn Hotel in Business Bay, Dubai, also featured networking tours, leadership workshops, and global idea exchange sessions, further cementing the 2025 cohort as future global business leaders.
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