Innovid, a leading independent advertising software platform, today unveiled the general availability of its Social Automation solution. Building on legacy Flashtalking’s Rules-Based Optimization, this new offering delivers advertisers enhanced control, speed, and flexibility to manage campaigns across key social platforms including Meta, TikTok, Snapchat, Pinterest, and LinkedIn.

Features and Benefits

• Advanced Logic-Based Rules: Create custom automation rules with time ranges, Boolean logic, and multiple conditions for precise campaign control.

• Cross-Platform Optimization: Apply unified rules across all publishers and campaigns with control over timing, triggers, and conditions.

• Real-Time Event Sync: Automatically trigger ads around live sports moments such as game starts, scores, or overtime to maximize fan engagement.

• Weather-Based Messaging: Dynamically adapt ad creative based on live weather data by location, including temperature changes and severe alerts.

Early adopters have already reported a 22% lift in Return on Ad Spend (ROAS) compared to native social tools, highlighting the power of Innovid’s automation engine.

Zak Knudson, SVP of Product Management at Innovid, commented:

"We built this solution to meet a growing need for smarter, scalable social campaign management. Marketers no longer have to choose between scale and precision – with our automation engine, they get both."