Attentive, a leader in AI-powered mobile marketing, is partnering with Google to host its second exclusive event in Mountain View, CA. The event will focus on the power of Rich Communications Services (RCS) messaging, paired with AI, and its potential to revolutionize mobile shopping experiences through highly personalized customer engagement.

RCS is set to become the global standard for interoperable mobile communications, with both iOS and Android hardware makers adopting the technology in 2025. Telecom providers like Verizon, AT&T, and T-Mobile are leading the charge for RCS adoption, making it a critical area of focus for marketers looking to innovate their customer communications strategies.

Event Highlights and Speakers

Following a successful inaugural event in New York City in January, where 50 brands shared their excitement about RCS, this west coast gathering will feature fireside chats, product demonstrations, and roundtable discussions. Attendees will gain actionable insights into the transformative power of RCS messaging, powered by AI, to enhance customer engagement and drive marketing campaign success.

Keynote Speakers:

• Attentive:

  • CEO Amit Jhawar

  • Chief Business Officer Karine Terzibachi

  • Chief Product Officer Nakul Narayan

  • Group Product Manager Lauren Omelchenko

• Google:

  • Director of Product, RCS for Business Jan Jedrzejowicz

  • Director, Partnerships, Communications Products Alastair Slattery

The event is expected to draw over 70 C-Level executives, senior leaders, and decision-makers from top retail and e-commerce brands, including Skechers, Michaels, Reformation, Shoe Carnival, and Marley Lilly.

Program Agenda and Key Discussions

The event’s agenda will dive into several pivotal topics and offer insights on how brands can leverage RCS and AI to reshape customer communications and improve engagement:

• How RCS, powered by AI, is changing brand-to-consumer communications.

• Actionable insights for using RCS to personalize mobile marketing and unlock new business opportunities in 2025.

• Practical steps for getting started with RCS and integrating it into marketing strategies.

• Customer case studies showcasing success stories and real-world applications of RCS.

• Global adoption of RCS, with a focus on retail and e-commerce use cases.

• Thought-provoking discussions on the future impact of RCS and AI in marketing.

Why RCS is a Game Changer for Mobile Marketing

As RCS continues to gain momentum, it offers brands a powerful new way to communicate with customers. Unlike traditional SMS or email, RCS allows for rich, interactive messaging with media, buttons, and advanced features like AI-powered personalization. This creates a 1:1 communication experience, providing customers with tailored messaging that cuts through the noise of generic marketing campaigns.

The combined AI and RCS capabilities open up new opportunities for businesses to create engaging, personalized experiences that drive conversions, enhance customer loyalty, and improve marketing ROI.

Attentive’s partnership with Google for this exclusive event marks a significant milestone in the future of AI-powered mobile marketing and RCS messaging. Attendees will walk away with valuable knowledge on how to implement these innovative technologies to improve engagement and achieve greater success in their marketing campaigns.

In the highly competitive and regulated world of finance, web design is increasingly becoming a critical factor in shaping customer trust and driving conversions. Digital Silk, an award-winning agency specializing in custom web design and digital marketing campaigns, has observed a growing trend among financial brands in New York: the strategic use of minimalist design to enhance user experience, build digital trust, and optimize conversion rates.

As the financial industry continues to embrace digitalization, website design has become a cornerstone of how clients assess a brand's credibility. New York's financial firms are now opting for streamlined, simple designs that offer clarity, security, and usability—matching the expectations of modern, digital-savvy consumers.

Minimalism Becomes a Key Strategy in Financial Web Design

Financial institutions in New York are increasingly adopting clean layouts, muted color palettes, and limited interactive elements to create websites that prioritize user trust and efficiency. This minimalist approach allows for an intuitive, no-frills user journey while effectively conveying credibility and professionalism.

"Minimalist web design isn't about doing less; it's about doing what matters most, better," says Ana Margarida Meira, Partner and Vice President of Client Relations at Digital Silk. "We focus on clarity and purpose to help financial brands enhance user confidence and improve conversion rates."

In an industry where data privacy and security are paramount, brands are moving away from design flourishes that might feel overwhelming or inauthentic. Instead, the focus is on simplicity, transparency, and user-centric design, aligning with modern financial customers' need for a secure, straightforward online experience.

Why Financial Firms are Going Minimalist

New York’s financial sector is embracing minimalist web design for several key reasons:

1. Reduces Decision Fatigue: Minimalist layouts make it easier for users to find critical information quickly, without cognitive overload, allowing them to make decisions with confidence.

2. Improves Site Speed: Simple design choices lead to faster load times, which is crucial for retaining visitors, particularly in time-sensitive financial contexts.

3. Enhances Mobile Responsiveness: A minimalist approach adapts more seamlessly across devices, offering an optimized experience for customers browsing on mobile platforms.

4. Builds Trust Through Simplicity: A clean, clutter-free design signals transparency and clarity, reinforcing a brand’s authority and commitment to user-centered design.

5. Better User Experience and Engagement: Fewer distractions mean users can focus on the message and take action more efficiently, leading to better overall engagement.

Real Results from Minimalist Web Design

The results of adopting minimalist design speak for themselves. One example of the success of this strategy is Devensoft, an M&A software company that recently underwent a redesign with Digital Silk. Following the redesign, the company saw significant improvements in key metrics:

• 45.9% increase in active users

• 46.65% rise in engaged sessions

• Nearly 49% engagement rate, reflecting higher user satisfaction and interaction with the site.

These results highlight how simplifying the user journey while reinforcing brand authority can lead to measurable growth in both user engagement and satisfaction. Financial firms in New York are now leveraging this approach to enhance their online presence and drive greater results.

As digitalization continues to shape the financial industry, minimalist web design is emerging as a powerful tool for building trust, improving user experience, and increasing conversions. New York's financial firms are embracing this trend to meet customer expectations for clarity, speed, and security—while achieving significant results in user engagement and retention. By adopting a simplified, purposeful approach to design, financial brands can stand out in a crowded marketplace and build long-lasting, trusted relationships with their customers.

Big Valley Marketing has formally launched three new consulting practices—Brand Strategy, Marketing Strategy, and Market Intelligence—to help B2B technology leaders drive sustainable growth, strengthen brand reputation, and navigate the complexities of rapidly evolving markets. These practices will enable marketing and communications leaders to focus on both short-term and long-term strategies while using outside-in market data to enhance brand, demand, and reputation management.

"Big Valley was founded to deliver the depth of expertise that technology companies need to improve their marketing and communications," said Tim Marklein, Founder and CEO of Big Valley. "Our expanded services will help CMOs stay ahead of the market, balancing immediate revenue goals with long-term brand building and reputation management."

New Consulting Practices to Empower B2B Technology Marketing Leaders

1. Brand Strategy: Maximizing Marketing Impact

In today’s highly competitive B2B technology market, winning over buyers is more challenging than ever. With crowded segments, longer consideration cycles, and increased reliance on self-service content, Big Valley’s Brand Strategy practice helps companies integrate brand building with demand generation and corporate reputation. This practice enables clients to align their brand vision, market positioning, and category definition to maximize marketing impact. Led by Scott Friedman, a 30-year veteran in technology brand building, this practice connects every element of marketing to boost awareness and conversion.

2. Marketing Strategy: Aligning Business Goals with Marketing Impact

Marketing leaders are under constant pressure to deliver results with fewer resources. Big Valley’s Marketing Strategy practice helps companies take a strategic approach, moving beyond tactical execution to develop data-driven, insight-led strategies. Whether it’s annual planning, audience segmentation, or competitive strategy, Big Valley helps B2B marketers develop strategies that align with business objectives and elevate marketing to a growth engine. This practice is led by Mel Johnson, a B2B marketing leader with 15+ years of experience in corporate and product marketing for software and digital health companies.

3. Market Intelligence: Turning Data into Actionable Insights

Technology companies often have detailed insight into sales pipelines but lack intelligence on brand perceptions, audience influences, and industry trends. Big Valley’s Market Intelligence practice bridges this gap by delivering critical insights on brands, categories, competition, audiences, and market conversations. Through advanced research, analytics, and measurement, the practice helps clients uncover insights and actionable recommendations to inform strategy. Led by Tim Marklein, a recognized expert in research and analytics, this practice ensures that technology companies can make informed, data-driven decisions.

Supporting B2B Technology Marketing Leaders in Complex Markets

Big Valley’s new consulting practices offer B2B technology leaders the expertise, frameworks, and insights needed to succeed in a complex and competitive marketplace. Whether focusing on brand strategy, marketing strategy, or market intelligence, Big Valley helps companies navigate change, enhance their marketing impact, and drive sustainable growth. These practices complement the firm’s award-winning expertise in Content Marketing, Corporate Communications, and Digital and Social Marketing, providing a comprehensive solution to meet clients’ needs across various marketing and communications disciplines.

MediaGo, a leading performance-driven intelligent advertising platform, has been awarded the Gold prize for "Native Advertising Platform/Network of the Year" at the 2025 US Native Advertising Awards. This prestigious recognition, presented by the Native Advertising Institute, honors the most innovative and effective native advertising campaigns across various categories. MediaGo’s technological advancements and exceptional use of deep learning models have set a new standard in the industry, enabling better prediction, integration, and performance for global advertisers.

"We are honored to be recognized by the US Native Advertising Awards," said Peter Jinfeng Pan, Head of MediaGo for the Americas. "This award affirms our team's dedication to native advertising and motivates us to invest further in cutting-edge technologies like deep learning to provide smarter, more efficient advertising solutions."

MediaGo: Revolutionizing Native Advertising with Deep Learning

1. Advancing Native Advertising with Deep Learning

MediaGo’s platform leverages five deep learning models that span the entire marketing funnel. These models predict user behavior from initial engagement to final conversion, optimizing ad performance at every stage. By using deep learning to understand and predict user behavior more accurately, MediaGo enhances the user experience, seamlessly integrates ad content, and drives higher click-through and conversion rates.

2. Intelligent Prediction for Improved Ad Performance

The application of deep learning gives MediaGo a competitive edge in native advertising. By predicting consumer actions and integrating ads into content naturally, MediaGo provides global advertisers with the tools needed to maximize ad performance. The ability to predict user behavior and deliver relevant content results in more effective and engaging advertising that resonates with audiences, improving overall campaign success.

3. Celebrating Technological Innovation and Industry Impact

The Gold award at the US Native Advertising Awards is a testament to MediaGo’s exceptional technological capabilities and its impact on the advertising industry. MediaGo’s cutting-edge technology has made significant strides in the native advertising space, enabling better targeting, increased engagement, and more efficient use of advertising budgets.

A Commitment to Smarter, More Efficient Advertising

MediaGo’s Gold win is not just an accolade but a validation of its ongoing commitment to revolutionizing the advertising industry through deep learning and performance-driven solutions. As MediaGo continues to enhance its platform and invest in next-generation technologies, its goal remains clear: to empower global advertisers with smarter, more efficient native advertising solutions that drive success.

Revel Digital, a leader in digital signage and media distribution solutions, has announced a strategic collaboration with Amazon to provide their software on the new Amazon Signage Stick. This plug-and-play device is designed to streamline digital signage applications for businesses, offering a flexible, cost-effective, and scalable solution for visual communication needs.

"We are thrilled to announce our collaboration with Amazon to bring the power of the Revel Digital platform to the Amazon Signage Stick," said Mike Tinnes, Chief Technology Officer at Revel Digital. "This partnership combines the ease of use of the Amazon Signage Stick with the advanced capabilities of our platform, delivering a robust solution at an affordable price."

Amazon Signage Stick: The Future of Digital Signage

The Amazon Signage Stick offers businesses an affordable, flexible hardware solution for digital signage deployments. Engineered with security in mind, it offers premier signage performance and a user-friendly design. Ideal for businesses of all sizes, the Amazon Signage Stick makes it easier to enhance visual communication without breaking the bank. Whether for small or large-scale projects, this plug-and-play device offers a seamless experience, catering to businesses seeking simplicity, efficiency, and high-performance at a lower cost.

Revel Digital Platform: Advanced Features for Enterprise-Level Deployments

Revel Digital's sophisticated platform powers the Amazon Signage Stick, providing businesses with a comprehensive digital signage solution. Key features of Revel Digital’s platform include:

1. Smart Scheduling Technology

Revel Digital’s Smart Scheduling simplifies content management across large digital signage networks, making it easier to manage and schedule content efficiently.

2. ISO/IEC 27001 Certification

The platform is ISO/IEC 27001 certified, ensuring that businesses can trust Revel Digital with their data security and compliance needs.

3. AdHawk Analytics

With AdHawk Analytics, Revel Digital provides valuable insights into audience engagement and campaign performance, helping businesses optimize their signage content.

4. Role-Based Access Control

Role-based access control ensures efficient collaboration within teams while enhancing security by restricting access based on user roles.

5. Real-Time Device Monitoring

Revel Digital’s real-time device monitoring allows businesses to proactively manage and troubleshoot their devices, ensuring minimal downtime and consistent performance.

A Seamless, Affordable, and Scalable Digital Signage Solution

The collaboration between Revel Digital and Amazon brings together advanced digital signage technology with affordable hardware, offering businesses a powerful solution to meet their visual communication needs. The Amazon Signage Stick, powered by Revel Digital's platform, is perfect for businesses looking for an easy-to-use, secure, and scalable digital signage solution.

Bizzabo, the Event Experience Operating System, has unveiled its innovative networking solution, designed to help event organizers deliver the meaningful connections attendees increasingly demand from in-person events. This fully integrated suite addresses a growing challenge within the industry, as identified in Bizzabo's 2025 State of Events report, where 72% of attendees stated that in-person conferences offer the best networking opportunities, yet only 30% felt their last event provided enough networking opportunities.

Solving the Networking Dilemma

While networking remains a top priority for event organizers, delivering a seamless networking experience has become increasingly difficult. Many events still rely on third-party apps for meetings, creating friction for attendees who must juggle multiple platforms. This leads to missed opportunities and disengagement. Organizers also struggle with siloed data, fragmented workflows, and procurement challenges that slow down the event process.

Bizzabo Networking solves these challenges by fully integrating with Bizzabo's Event Experience OS, eliminating the need for separate networking tools and providing organizers with a unified platform. With Bizzabo Networking, networking becomes a core part of the event experience rather than an isolated add-on.

AI-Enhanced Matchmaking for Meaningful Connections

The AI-powered matchmaking system in Bizzabo Networking is driven by rich data gathered throughout the attendee journey, from registration and content engagement to personal interests. This deep integration ensures more accurate and valuable matchmaking, enhancing the likelihood of meaningful connections.

"Event organizers today face a fundamental shift in what drives attendance. Content alone no longer fills seats — people are coming to build relationships," said Alon Alroy, co-founder and CMO at Bizzabo. "Our integrated networking suite directly addresses this by making it easier for organizers to deliver the connections attendees crave while maintaining operational efficiency."

Features of Bizzabo Networking

The new Bizzabo Networking suite includes several features designed to improve the overall event experience:

1. Data-Rich Matchmaking

By leveraging attendee data, Bizzabo’s AI matchmaking connects the right people based on shared interests and event participation.

2. Seamless Scheduling

Attendees can manage their schedules with web and mobile scheduling that keeps them in sync, ensuring they don’t miss important sessions or networking opportunities.

3. Customizable Location Settings

Organizers can tailor event spaces and location settings to foster networking opportunities, making it easier for attendees to find the right people at the right time.

4. Time-Blocking Capabilities

Time-blocking ensures that attendees can seamlessly schedule meetings without overlapping sessions, maximizing their networking potential.

Elevating Networking to a Strategic Advantage

With Bizzabo Networking, organizers can eliminate logistical headaches while elevating networking to a strategic advantage. By providing a unified platform for attendees to connect, the solution drives higher engagement, better event ROI, and a more cohesive event experience.

"When networking becomes frictionless, everyone wins: attendees make meaningful connections, sponsors meet qualified prospects, and organizers see higher satisfaction scores and return rates," added Alroy.

Bizzabo’s new networking solution helps event organizers meet the growing demand for meaningful connections by providing an integrated, AI-enhanced platform. Attendees, sponsors, and organizers alike benefit from a frictionless networking experience that drives higher engagement, better event ROI, and a more unified event experience.

Magnite, the largest independent sell-side advertising company, today announced a strategic agreement with Western Union to support the growth of the financial services company’s Media Network business. Magnite will provide the technology and solutions for Western Union to buy media as an advertiser and monetize its owned media properties across web, mobile, and app environments.

Empowering Direct Access to Premium Streaming Inventory

Through this partnership, Western Union Media Network becomes the first commerce media company to leverage Magnite’s ClearLine solution. ClearLine empowers clients to directly purchase premium streaming inventory from publishers, giving Western Union greater control over the ad buying process and maximizing their working media budget.

With Magnite's extensive reach, the solution allows Western Union to tap into premium CTV (Connected TV) inventory, reaching 92 million CTV households in the U.S., representing 9 out of 10 ad-supported CTV households in the country.

Monetizing Owned Media and First-Party Insights

Magnite’s technology is enabling Western Union Media Network to monetize its owned media properties, including westernunion.com, as well as its iOS and Android applications, which reach over 15 million U.S. customers. By tapping into Magnite’s inventory, Western Union can leverage its first-party customer data to drive more effective advertising.

Magnite’s Curator Marketplaces further enhance the partnership, providing self-serve audience extension. This allows Western Union Media Network to deliver targeted, multicultural advertising to its audience by leveraging anonymized transaction data, improving both ad targeting precision and programmatic workflows.

Supply-Path Optimization for Streamlined Access

In addition to its ad-buying solutions, Magnite and Western Union have signed a supply-path optimization (SPO) agreement, optimizing the access to curated, premium omnichannel inventory. This agreement streamlines Western Union’s Media Network’s access to top-tier ad inventory, further enhancing the overall effectiveness of the partnership.

Statements from Leadership

Chris Hammer, Senior Vice President at Western Union, commented, “Magnite’s expansive technology and service offerings make them a versatile partner that can help address our desire to grow our business. We are excited to see this collaboration continue to grow as we scale our Media Network business.”

Stephanie Reustle, Head of Commerce Media at Magnite, added, “We’re proud to support Western Union Media Network’s entry into advertising by helping them activate efficiently on all fronts. It's rewarding to see the advanced technology we’ve built for publishers and advertisers providing value to clients in new fields. Bringing sellers and buyers closer together is essential for the future of commerce media, and we’re thrilled to help Western Union integrate into this landscape.”

The collaboration between Magnite and Western Union marks an important step forward in the evolution of commerce media, providing businesses with the tools to leverage premium ad inventory and first-party data to drive impactful advertising. With Magnite’s ClearLine solution and Curator Marketplaces, Western Union is positioned to maximize its media buying capabilities and scale its Media Network business in the competitive advertising landscape.

Nimble, the industry-leading sales and marketing engagement platform, is accelerating its evolution into a comprehensive growth engine for small businesses. In response to increasing demand, Nimble has launched a series of powerful new features designed to simplify and automate sales and marketing operations across the entire customer lifecycle.

AI-Driven Insights and Contact Enrichment

One of Nimble's standout features is its enhanced Prospector, which uses AI to deliver accurate contact information, enriched company insights, and comprehensive social profiles in real-time. This eliminates hours of manual research, enabling small businesses to access high-quality, actionable data instantly.

Effortless Lead Capture

Nimble makes it easier than ever to capture and organize leads from multiple sources, including website inquiries, LinkedIn prospecting, and even physical business cards. With Nimble’s web forms, LinkedIn Prospecting add-on, and mobile card scanner, every contact is automatically tagged, assigned, and integrated into workflows for immediate follow-up, streamlining the lead management process.

Personalized, Automated Email Outreach

With Nimble’s personalized email outreach feature, small businesses can send targeted email sequences at scale, triggered by recipient engagement. The platform ensures timely follow-ups at the optimal moment, significantly boosting conversion rates and enabling businesses to nurture leads more effectively.

Automated Workflows for Seamless Customer Journey

Nimble’s Workflows feature helps automate key actions such as sending messages, creating tasks, tagging contacts, adding notes, enrolling contacts in email sequences, and triggering notifications. By streamlining these actions, Nimble allows teams to stay focused on the most important tasks and keep momentum going throughout the customer journey.

Integrated Email Marketing

Say goodbye to separate marketing software. Nimble enables businesses to create, send, and monitor branded email campaigns directly from the platform, saving both time and money while eliminating the need for multiple tools.

Nimble's Vision for the Future

These new capabilities represent a significant leap forward in Nimble’s mission to help small businesses replace fragmented tools with a unified engagement platform that delivers real, measurable results.

“Nimble is not only affordable and scalable, but it also provided me with the tools and automation to focus my attention where it needed to be. Nimble has been an absolute game-changer,” said J.L. Nave III, Principal at Nave Strategies.

Strategic Shift: From CRM to AI-Driven Growth Platform

As Nimble continues to grow, it’s evolving from a simple CRM into a sophisticated, AI-powered platform capable of supporting all aspects of small business growth. The platform now offers a suite of tools designed to attract, nurture, and expand customer relationships while maintaining a focus on simplicity and cost-effectiveness.

“Nimble is evolving into a platform capable of supporting all aspects of small business growth,” said Jon Ferrara, CEO of Nimble. “We are committed to providing small businesses with the tools they need to drive growth without the complexity or cost of traditional enterprise solutions.”

Looking Ahead: AI Innovations and Omnichannel Engagement

Looking toward the future, Nimble is developing a range of groundbreaking features:

• AI Agents for Smarter Selling – Nimble will introduce AI-powered assistants to help businesses manage tasks, surface insights, and suggest next-best actions, enabling sales teams to stay focused on closing deals.

• AI Email Optimization – The platform will enhance email campaigns by leveraging AI to generate and optimize personalized messages, significantly increasing open rates and conversions.

• Unified Omnichannel Communication – Nimble will soon offer seamless customer interaction management across Web Chat, SMS, and Phone, providing a fully integrated communication hub.

By centralizing customer interactions from multiple channels into one intuitive platform, Nimble helps small businesses deliver exceptional customer experiences consistently.