News

WealthReach and VastAdvisor Connect Organic Intent With Paid Advisor Marketing

WealthReach and VastAdvisor are partnering to connect organic search intent with paid advertising for registered investment advisors (RIAs) and wealth management firms, aiming to give marketers a clearer link between website activity, prospect identification and paid media targeting. Under the partnership, WealthReach identifies potentially high-intent visitors to an advisor's website and people...

marketing 26 Aug 2026

CoSchedule Adds Multi-Model AI Choice for Marketing Teams

CoSchedule has expanded its AI capabilities by allowing customers to choose which large language model powers its AI Assistant, giving marketing teams the option to use OpenAI's ChatGPT, Anthropic's Claude or Microsoft Copilot within the platform. The update reflects a broader change in enterprise marketing software, where AI is moving from a bundled feature toward a configurable layer that...

marketing 26 Aug 2026

AttribuLead Brings Self-Hosted Marketing Attribution to WordPress

AttribuLead has launched its free marketing attribution plugin in the official WordPress.org plugin directory alongside a paid Pro edition designed to connect acquisition sources with leads, customers and ecommerce revenue. The release targets a persistent measurement problem for WordPress businesses: determining which marketing activity contributed to a lead or sale when the original referral...

marketing 26 Aug 2026

Editorial PR Becomes More Central to SEO as AI Search Expands

Public relations and search engine optimization are becoming more closely connected as AI-powered search changes how brands are discovered, evaluated and referenced online. That is the position of SEO and digital PR company SEOlutions GmbH, which argues that modern off-page SEO increasingly extends beyond acquiring backlinks to include editorial coverage, brand mentions, topical relevance, entity...

marketing 26 Aug 2026

TEAM International Expands Sitecore Partnership Across Latin America

TEAM International is expanding its relationship with Sitecore and launching TEAMCX, a customer experience business focused on enterprises across Latin America. The move follows TEAM International's elevation to Sitecore Platinum Partner status and an agreement under which TEAM will become the exclusive Sitecore reseller in Colombia, Mexico, Brazil, Chile and Argentina. The partnership is aimed...

marketing 26 Aug 2026

Green Lotus Launches AI Marketing Webinar Series for SMBs

Green Lotus is launching an educational webinar series aimed at helping local businesses and ecommerce companies adapt their marketing strategies as AI-generated search results change how consumers discover information and brands. The Canadian digital agency's first session, titled The Marketing Survival Guide for the AI Revolution, will focus on search visibility, AI-generated answers and...

marketing 26 Aug 2026

Mirakl Adds Walmart Marketplace to Multichannel Selling Platform

Mirakl is expanding its multichannel commerce capabilities with support for Walmart Marketplace, giving sellers a centralized way to manage product catalogs, offers, orders, pricing and inventory across connected marketplaces. The integration is being introduced through Mirakl Channel Manager, the company's multichannel selling platform. The move comes as marketplace sellers increasingly operate...

marketing 26 Aug 2026

Advids Targets IT Infrastructure With New B2B Video Offering

B2B technology marketers are putting greater emphasis on video as engineers conduct more independent research before speaking with vendors. Advids, a B2B video production agency, is responding with a dedicated production offering for IT infrastructure and industrial electronics companies. The launch comes against a backdrop of changing B2B research behavior. The ninth annual State of Marketing to...

marketing 26 Aug 2026