Selling software is hard. Selling software with AI doing the pitching? That’s what Locafy (NASDAQ: LCFY) just pulled off—and the early results look surprisingly strong.

The Australia-based SaaS company, known for its location-based digital marketing solutions, unveiled the first results from its AI Sales Team initiative. In short: bots booked meetings, qualified leads, and even helped secure proof-of-concept deals—all without a human cold caller in sight.

AI That Doesn’t Just Talk, It Sells

In August, Locafy trained its AI sales agents on the company’s product suite and set them loose on a pilot campaign targeting 900 Australian digital marketing agencies. The AI handled outreach exclusively via SMS over four days.

Here’s what came back:

• 25 meetings and presentations booked directly into partner calendars (a 12.5% conversion rate among engaged agencies).

• 652 two-way SMS conversations, generating 1,650+ back-and-forth messages.

• 130 qualified warm leads funneled into Locafy’s CRM for AI-driven voice-call follow-up.

And unlike traditional cold outreach, the follow-through was impressive. Every meeting generated by the AI took place, with conversion rates tracking above 50%. That’s not “spray and pray”—that’s precision.

From Franchise Giants to Boutique Agencies

The leads weren’t just random shops either. Locafy’s AI landed opportunities with a national home services franchise overseeing 700+ locations, a major digital agency serving 450 clients, and several mid-sized agencies now testing proof-of-concepts.

For CEO Gavin Burnett, the message is clear: “These initial results highlight the power of our AI sales engine in driving both partner acquisition and customer engagement.” In other words, AI isn’t just an internal tool—it’s a frontline salesperson.

A Scalable Model with U.S. Ambitions

Locafy’s next target is the U.S., where the company counts 55,000 agencies in its database. If the Australian trial is any indication, scaling AI-driven sales outreach could reshape how SaaS companies approach partner acquisition.

Of course, AI in sales isn’t new—Salesforce, HubSpot, and others have been experimenting with it for years. But Locafy’s experiment feels more plug-and-play than predictive analytics dashboards. This isn’t AI giving reps talking points—it’s AI doing the talking.

Why It Matters

For agencies, it could mean faster access to solutions without wading through endless cold calls or generic LinkedIn pitches. For Locafy, it’s proof that a leaner, automated go-to-market motion might punch above its weight against bigger rivals.

If AI can reliably close deals—or even just get them to proof-of-concept—it may change the math of SaaS sales teams everywhere. Locafy’s bet is that its AI isn’t just a novelty, but a replicable growth engine. Early data suggests they might be right.

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