News

Integrate Acquires CaliberMind to Connect Marketing Activity With Revenue

Integrate has acquired CaliberMind in a move aimed at connecting B2B demand generation, lead management, attribution and revenue intelligence within a more unified marketing workflow. The transaction brings Integrate's lead management and data governance capabilities together with CaliberMind's go-to-market intelligence, attribution and marketing analytics technology. The companies say the...

marketing 27 Aug 2026

Cogya Launches Enterprise AI Platform for Marketing ROI

Cogya has launched an enterprise AI platform built around the marketing ROI methodology developed by Pablo Turletti, founder and CEO of ROI MONITOR. The platform is designed to turn a methodology refined over 15 years into software that can analyze marketing, business and financial data and help organizations evaluate investment decisions. The Miami-based AI development and strategy firm...

marketing 27 Aug 2026

Workato Opens Otto AI Superagents to Teams and Individuals

Workato has expanded access to Otto, its AI superagent designed to execute multi-step projects across business applications, making the product available to individuals and teams through Slack, the web and SMS. The self-service launch follows Workato's May 2026 introduction of Otto for enterprise employees. The company is offering a 30-day trial as it moves the technology beyond enterprise...

marketing 27 Aug 2026

impact.com Powers Minecraft’s First Affiliate Program

impact.com has been selected to power Minecraft’s first affiliate program, giving the gaming franchise a platform to manage creator relationships, track affiliate performance and compensate creators across markets. The announcement was part of impact.com’s second-quarter update, which also included new AI capabilities for partnership management and creator commerce. The company said it added more...

marketing 27 Aug 2026

LTK Adds Agentic AI to Creator Marketing Platform

LTK is introducing an agentic layer to its Brand Platform that is designed to help marketers move from a business objective to creator campaign execution through a conversational interface. The new experience allows marketers to describe goals in natural language, such as launching a product campaign, reaching a specific audience within a budget or identifying creators for a seasonal initiative...

marketing 27 Aug 2026

Soniox and Lookalike Partner on Multilingual Digital Humans

Authentic Interactions AI, the company behind Lookalike, StoryFile and Authentex, has partnered with speech-recognition provider Soniox to add real-time multilingual speech recognition to its digital-human products. Under the agreement, Soniox's speech-recognition technology will provide the voice-understanding layer for Lookalike and StoryFile. The companies said the integration is intended to...

marketing 27 Aug 2026

Jonah Launches Multifolio Website Product for Multifamily Marketing

Jonah has launched Multifolio, a website product designed to help multifamily property operators market multiple communities through a single digital experience. The product addresses a growing challenge for multifamily marketers: managing search visibility, paid traffic and property information across portfolios with multiple locations. The launch comes as apartment discovery increasingly takes...

marketing 27 Aug 2026

SOCi Ranks No. 7 in G2 AI Agent Category

SOCi has ranked seventh among 1,757 products evaluated in G2’s AI Agents for Business Operations category, according to the marketing technology company’s announcement of its Fall 2026 Grid results. The ranking places the multi-location marketing platform alongside large enterprise technology providers including Microsoft, SAP, ServiceNow and AWS. SOCi said it also received the highest...

marketing 27 Aug 2026