Enterprise marketers know the drill: you’ve got one audience segment, but you need it live in Google Ads, Meta, Microsoft Ads, and maybe your data lake too. That usually means rerunning the same extraction multiple times, paying the compute bill for every query, and manually pushing the segment into each destination.

MessageGears wants to make that busywork a thing of the past.

The warehouse-native engagement platform announced a major enhancement that allows marketers to configure multiple external destinations within a single campaign. Translation: one extraction, one workflow, multiple endpoints.

Why It Matters

For enterprise teams, the payoff is speed, precision, and a lower cloud bill. Instead of pulling 500,000 rows five separate times to send to five destinations (2.5 million rows total), MessageGears now does it with a single query. That cuts database strain, reduces costs, and ensures every team is working from the exact same audience.

“By minimizing extractions and consolidating operational workflows, we’re not just saving our customers time – we’re unlocking cost efficiencies and data consistency at enterprise scale,” said Eugene Yukin, VP of Product at MessageGears.

Beyond Marketing Ops

The benefits extend beyond campaign managers. With multi-destination campaigns, organizations can syndicate segments like “recent app abandoners” or “discount shoppers” directly into their central data lakes—whether on S3 or Google Cloud. Analysts get fresh data for dashboards, data science teams can feed cleaner segments into ML models, and finance can reconcile against the same audience extract. In short, less duplication, more alignment.

CDP-Level Functionality Without the Bloat

This move positions MessageGears closer to a reverse ETL + CDP hybrid, collapsing what often requires multiple tools into a single cross-channel engagement platform. While traditional ESPs or CEPs force marketers to recreate segments repeatedly, MessageGears’ approach leans into warehouse-native architecture—giving enterprises a way to streamline their stack while maintaining control.

Competitive Edge

Multi-destination campaigns aren’t just about efficiency. They’re about consistency. With audiences flowing simultaneously into Meta, Google Ads, and Microsoft Ads, marketers can align messaging across platforms without worrying about segment drift or sync delays. And with unified error reporting, troubleshooting becomes far less of a guessing game.

For enterprise brands looking to balance cost discipline with data-driven growth, this enhancement could shift how teams think about campaign orchestration. One audience. One query. Many destinations.

MessageGears says the feature is now live for all customers.

Get in touch with our MarTech Experts.