The Pitch: AI Agents for Marketing, Not Just Another Tool

Traditional marketing software promises automation but often leaves teams drowning in dashboards, integrations, and manual work. Symmetri, a new AI-native marketing platform, says it has a fix: agent networks that can think, learn, and optimize campaigns without human babysitting. Today, the company announced its seed funding led by super(set)—and it’s not just another GenAI experiment.

The startup, founded by enterprise software veterans with $3B in prior exits to Salesforce, Microsoft, Oracle, and LiveRamp, is betting big on what it calls the “Agent Economy.” In this near-future, brand discovery and purchase decisions are mediated less by people and more by AI assistants, LLMs, and autonomous systems making split-second choices.

What’s New: From Pilots to Platforms

While most enterprises are stuck in the “AI pilot purgatory” stage, Symmetri positions itself as an enterprise-class, AI-native alternative. Instead of bolting AI onto old workflows, the platform deploys specialized AI agents that cover marketing tasks end-to-end:

• Answer Engine Optimization for visibility in AI-driven search

• Predictive segmentation for better targeting

• Content optimization tuned for LLMs

• Real-time campaign orchestration through agent networks

• Customer loyalty enhancement via adaptive personalization

In essence, marketers focus on strategy; Symmetri’s agents handle execution at scale.

Why It Matters: Entering the Agent Economy

If PwC’s forecast of $15.7 trillion in AI-influenced decisions by 2030 sounds extreme, just consider how consumers already use ChatGPT, Gemini, or Perplexity to evaluate brands before hitting a website. Symmetri calls this the “GenAI Divide”: 95% of companies tinker with point solutions, while 5% rewire their stack to compete in machine-to-machine channels.

“Brands are being evaluated by AI agents you can’t see, using criteria you don’t control, in channels you may not even know exist,” said CEO Tom Chavez. “Symmetri helps companies capture revenue competitors miss by optimizing content for AI discovery, qualifying leads automatically, and adapting campaigns in real time.”

The Team Behind It

Symmetri’s leadership reads like a “who’s who” of marketing tech exits:

• Tom Chavez (CEO): Ex-Rapt, Krux, Habu → exits to Microsoft, Salesforce, LiveRamp

• Vivek Vaidya (CTO): Former CTO of Salesforce Marketing Cloud, ex-Krux and Habu co-founder

• Steven Wolfe Pereira (CGO): Ex-Datalogix, Neustar, Publicis Groupe

• Jeremy Micley (CRO): Former exec at Spectrum Labs, Mavrck

• Jed Putterman (CPO): Serial founder with multiple acquisitions

Industry Context: Competing With Incumbents

Symmetri isn’t alone in spotting the shift. Adobe, Salesforce, and Oracle are racing to bolt AI onto their marketing clouds. But Symmetri’s bet is that incumbents can’t move fast enough to rearchitect for agentic, always-learning AI networks. Its early integrations span Adobe, Google, Microsoft, Snowflake, and Databricks—making it more plug-and-play than most newcomers.

For marketing leaders, the pitch is simple: stop juggling 30+ SaaS tools and start orchestrating a network of agents that learn faster than competitors. Early customers are already reporting lower CAC, faster content production, and measurable pipeline growth.

The Bottom Line

Marketing’s future may not be fought in email inboxes or on landing pages, but in invisible AI-to-AI conversations. Symmetri wants to be the platform that helps brands win where human marketers can’t even see the battlefield.

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