News

Ecommerce SEO Shifts From Rankings to Revenue and Execution

Ecommerce SEO is increasingly being evaluated on a metric that matters more to retailers than rankings alone: whether organic search contributes to revenue. That shift is reflected in new guidance from ecommerce SEO strategist Aditya Aman, who argues that retailers choosing an SEO partner should assess technical implementation, catalogue structure, commercial measurement and platform expertise...

marketing 26 Aug 2026

Monks Expands EMEA Strategy Leadership as AI Reshapes Brand Growth

Monks, the digital marketing business of S4 Capital, is expanding its EMEA strategy leadership as agencies increasingly reorganize around the combination of brand strategy, creative development, data and artificial intelligence. The company has appointed Darren Savage as Group Strategy Director and Martín Bordoy as Strategy Director. Both executives will work across Monks' EMEA network, with a...

marketing 26 Aug 2026

Centellian24 Expands U.S. Retail Presence as K-Beauty Demand Grows

Korean skincare brand Centellian24 is expanding its U.S. retail presence in 2026, adding distribution across major beauty and mass-market retailers as Korean beauty products continue to gain visibility with American consumers. The brand, owned by Dongkook Pharmaceutical, entered the U.S. market more aggressively in 2025 and has since expanded into Ulta Beauty, Nordstrom and Costco. Its latest...

marketing 26 Aug 2026

URLgenius Adds Adaptive Routing to QR Codes for Global Campaigns

URLgenius has introduced Adaptive QR Codes, a feature designed to let marketers use a single QR code across multiple markets while directing each scan to a destination based on language, region, device and other contextual signals. The launch addresses a growing problem for global campaigns: printed or embedded QR codes can remain fixed while the digital experience behind them changes. A consumer...

marketing 26 Aug 2026

IPSY Expands Into Full-Funnel Beauty Marketing Solutions

IPSY is expanding beyond its subscription and product-sampling roots with the launch of IPSY Marketing Solutions, a full-funnel offering aimed at helping beauty brands build consumer demand before and after products enter retail. The new business combines IPSY's product-trial ecosystem with first-party consumer data, reviews, creator partnerships, experiential marketing and paid media. The...

marketing 26 Aug 2026

Validity Report Finds CRM Data Lagging Behind Marketing AI Ambitions

Marketing organizations are moving quickly to deploy artificial intelligence, but the data infrastructure supporting those systems is struggling to keep pace. A new report from Validity finds that confidence in CRM data remains significantly lower than the level of AI adoption and automation many marketing leaders are pursuing. The findings come from a survey of 500 B2B and B2C marketing...

marketing 26 Aug 2026

ZeroBounce Adds Detection for AI-Managed Email Mailboxes

Email validation is expanding beyond the question of whether an address can receive a message. ZeroBounce has introduced a mailbox-intelligence capability designed to identify email addresses that appear to be managed primarily by autonomous AI agents. The company says the feature can distinguish between conventional human-operated inboxes and mailboxes where AI systems evaluate incoming messages...

email marketing 26 Aug 2026

AI Adoption in CX Outpaces Enterprise Orchestration, Talkdesk Report Finds

Enterprise adoption of artificial intelligence in customer experience is advancing faster than organizations can connect AI systems to the people, data and workflows required to resolve customer requests, according to new research commissioned by Talkdesk. The report, “The State of Agentic Automation in CX,” found that 98% of surveyed organizations have deployed AI somewhere in the customer...

customer experience management 26 Aug 2026