If you’re an RV park or campground operator, odds are your website is either your biggest sales driver—or your biggest liability. Storable Newbook, the property management software provider for the outdoor hospitality industry, thinks it’s time for operators to stop losing bookings to slow sites and clunky systems. Its answer: a new Websites and Digital Marketing Services (DMS) package aimed at converting more visitors into direct bookings and lifting occupancy rates.

Why Now? The Shift Toward Direct Booking

Consumer behavior is changing. According to Newbook’s latest research, 36% of campers now book directly on property websites. That’s good news for operators—if their digital storefronts can keep up. For many, an outdated website means missed opportunities, revenue leakage, and overreliance on costly online travel agencies (OTAs).

“Operators need to win on two fronts,” said Simon Smith, General Manager of Storable RV & Camping. “A strong owned website strategy with Newbook, and smart use of OTAs for visibility. Done together, you capture new demand, build stronger guest relationships, and avoid the higher costs of closed marketplace models.”

Websites Built to Convert

The Newbook Websites product is designed less like a static brochure and more like a digital booking engine. Among the highlights:

• Custom Branding: No cookie-cutter templates—each site is tailored to the park’s brand.

• Mobile-First: Fast, responsive designs optimized for speed and uptime.

• Real-Time Booking: Guests can browse rates, select sites, add extras, and pay securely without ever leaving the page.

• Integrated Payments & Guest Portal: PCI-compliant transactions and a self-service hub for booking management.

• Scalability: From single-park operators to multi-property portfolios.

• Always-On Support: Hosting, updates, and a support team promising 10-second response times.

In short, these sites are designed not just to look good but to fill empty sites—even in off-peak seasons.

Adding Marketing Firepower

On top of the new websites, Storable Newbook is offering a Digital Marketing Services (DMS) bundle. The package includes targeted Google and Facebook ads, SEO and local search optimization, GA4-powered analytics, and campaign management by Newbook’s in-house team. The idea: not just to drive clicks, but to drive bookings operators actually own.

For an industry that has historically lagged behind in digital sophistication, this marks a significant step toward parity with hotels and short-term rental platforms, which have long mastered the art of converting website visitors into guests.

Market Context

Outdoor hospitality has exploded in the past five years, with RV parks and campgrounds seeing surging demand post-pandemic. At the same time, operators face stiff competition from OTAs, rising guest expectations, and the operational headaches of juggling bookings across multiple channels. Newbook’s dual approach—strengthening direct channels while leveraging OTA visibility—mirrors broader hospitality trends, where “owning the guest journey” has become a critical advantage.

With its new Websites and DMS offering, Newbook is betting that campground operators are ready to trade outdated templates and commission-heavy OTAs for a more direct, data-driven strategy.

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