News

VASA Fitness Names Liz Crisafi Chief Marketing Officer

VASA Fitness has appointed Liz Crisafi as Chief Marketing Officer, adding an experienced consumer-marketing executive to its leadership team as the fitness operator expands its footprint and competes for members in an increasingly crowded U.S. health and wellness market. Crisafi will report to CEO Michael Osanloo and oversee VASA's enterprise marketing and growth strategy. Her remit includes...

marketing 27 Aug 2026

MERGE Acquires Brado Practices to Expand AI Search and Insights

MERGE is acquiring the Insight and Digital practices of St. Louis-based Brado, combining qualitative research, performance marketing and generative engine optimization as healthcare marketers adapt to AI-led consumer discovery. The Chicago-headquartered marketing and technology agency said the transaction will bring Brado's two practices into its existing strategy, creative, performance and media...

digital marketing 27 Aug 2026

iCrossing Named Representative Vendor in Gartner Digital Agency Guide

iCrossing has been identified as a Representative Vendor in Gartner's Market Guide for Global Digital Marketing Agencies, highlighting the changing expectations placed on agencies as brands demand stronger measurement, AI capabilities and closer alignment between marketing activity and business growth. The Hearst-owned digital marketing agency and marketing technology consultancy said the...

digital marketing 27 Aug 2026

Flo Health Names Rina Hahn Chief Marketing Officer

Flo Health has appointed former Remitly executive Rina Hahn as chief marketing officer, bringing a growth-marketing leader into the women's health technology company's next phase of expansion across life stages, with particular focus on perimenopause and consumers aged 40 and above. The London-based health app company announced Hahn's appointment on August 26, 2026. She brings nearly two decades...

customer acquisition 27 Aug 2026

PharmaForceIQ Launches AI Platform for Pharma Commercial Teams

PharmaForceIQ has launched Optichannel 360, an AI-native commercial execution platform designed to connect pharmaceutical field sales, digital marketing, measurement and workflow execution in a single operating layer. The Miami-based company describes Optichannel 360 as the first AI-native “answer-to-action” engine for pharma commercial teams. The initial packaged capability focuses on...

marketing 27 Aug 2026

Scorpion Convert Wins MarTech Breakthrough Award for Lead Management

Scorpion has won the 2026 MarTech Breakthrough Award for Lead Management Innovation, putting AI-driven lead response and appointment booking at the center of a broader shift in marketing technology from lead generation toward measurable revenue outcomes. The award recognizes Scorpion Convert, the company's AI-powered lead management product, which handles inquiries across phone, text and web...

marketing 27 Aug 2026

Fullspan Health Expands Healthcare Marketing Platform for 2027

Fullspan Health, the B2B healthcare platform from RVO Health, is expanding its marketing offering for 2027 as pharmaceutical and healthcare brands face a more fragmented path between health information discovery, provider engagement and treatment decisions. The company has introduced a portfolio of marketing solutions spanning consumer and healthcare professional audiences, drawing on brands...

marketing 26 Aug 2026

Auxia Expands Into Agentic Marketing With Agent Studio

Auxia has launched Agent Studio, a new workspace designed to let marketing teams use AI agents to plan, build, coordinate and optimize campaigns across their existing technology stack. The launch expands Auxia's position beyond real-time personalization and decisioning into campaign execution. The company says Agent Studio is designed to connect marketers with customer data, campaign history and...

marketing 26 Aug 2026