Accenture (NYSE: ACN) has acquired MomentumABM, a UK-based growth consultancy specializing in account-based marketing (ABM), as part of its push to expand B2B marketing capabilities under Accenture Song. The move strengthens Accenture’s ability to help enterprise clients transform marketing in an era of growing complexity and elevated customer expectations.

Founded in 2011, MomentumABM provides end-to-end B2B marketing advisory services—from strategy development and operating model design to capability building and program execution. Its roughly 90-person team, based in London and Boston, has a proven record across technology, financial services, and B2B sectors, helping organizations align commercial teams with client insights and optimize marketing strategies.

MomentumABM will bring proprietary methodologies, including its ABM Adoption Framework and Customer Buying Index (CBX), along with award-winning practices and a recognized ABM certification. The consultancy previously bolstered its capabilities through the acquisition of ITSMA five years ago.

B2B Marketing in Transition

The acquisition comes as the global B2B marketing services market is projected to grow from $22.77 billion in 2025 at a 6.7% CAGR through 2030. Accenture aims to leverage MomentumABM’s expertise to deliver AI-powered personalization, integrated customer-centric growth strategies, and connected sales and service models for enterprise clients.

“With the acquisition of MomentumABM, Accenture Song continues its commitment to helping B2B marketing leaders accelerate customer growth and reinvent the future of marketing,” said Sohel Aziz, Accenture Song lead for the UK, Ireland, and Africa. “MomentumABM is an essential part of this transformation, enabling clients to redesign operating models and develop future-ready capabilities.”

Alisha Lyndon, CEO and founder of MomentumABM, added: “By joining Accenture Song, we combine our ABM expertise with Song’s global scale, AI investments, and customer reinvention capabilities. This enables clients to define and scale strategies while strengthening operations.”

This acquisition follows a string of strategic moves by Accenture Song to bolster its marketing transformation capabilities, including purchases of Unlimited, GemSeek, Mindcurv, and ConcentricLife.

Terms of the transaction were not disclosed.

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