News

Frost & Sullivan Brings AI Visibility Into Brand Strategy

Frost & Sullivan has launched an AI Brand Equity and Market Presence advisory service powered by Optivara, targeting a growing challenge for marketing and strategy leaders: understanding how generative AI systems describe their companies, products and competitive position. The service is designed to assess how organizations appear across AI answer engines, how those representations compare with...

insights 28 Aug 2026

ANA Puts AI Skills at Center of Marketing’s Future

The Association of National Advertisers (ANA) is positioning workforce development as a central issue in marketing’s artificial intelligence transition, with its 2026 Global Day of Learning focused on how AI is changing the skills, roles and organizational structures marketers need. Scheduled for September 17, the virtual event will run from 9 a.m. to 5 p.m. Eastern time under the theme “The...

artificial intelligence 28 Aug 2026

AWeber Targets AI-Native Builders With Code-Generating Landing Page Tool

AWeber is positioning its latest AI product against a different competitive set than traditional email marketing platforms. The company’s new AI Landing Page Builder is designed to compete with general-purpose AI development and content tools such as Lovable, Claude and ChatGPT, reflecting a broader shift in how marketers are beginning to build digital experiences. The landing-page tool generates...

marketing 27 Aug 2026

HSIM Summit Highlights Practical AI Adoption for North India’s Small Businesses

Small businesses across North India are increasingly experimenting with artificial intelligence, but speakers at the HSIM Digital Business Summit in Karnal argued that adoption is moving faster than strategic planning. Hosted by digital skilling institute HSIM at Vivaan, Karnal, the summit brought together more than 150 business owners, marketers and students from Karnal, Panipat, Yamunanagar and...

marketing 27 Aug 2026

Tec-Do’s AI Operating Model Offers Context for Reported Margins

Tec-Do’s reported profitability is shaped by more than the efficiency of its artificial intelligence infrastructure. Publicly available information indicates that the company’s gross and net margins need to be assessed alongside its service-fee revenue model, business mix, AI-enabled delivery structure, and the separate contribution of other income and tax treatment. The distinction is relevant...

marketing 27 Aug 2026

Seoul to Soho Shows How K-Beauty Pop-Ups Can Become Content Engines

The relationship between experiential marketing and creator commerce is becoming increasingly intertwined as brands look for ways to turn physical interactions into digital reach. A new K-beauty activation in New York illustrates how retailers and marketers are designing physical spaces not only for consumers, but also for social content production. Creative concept shop Toilet Paper has launched...

marketing 27 Aug 2026

Cazbah Report Finds SEO and Technical Gaps Across Manufacturing Websites

A new analysis of U.S. manufacturing websites points to widespread technical, search-visibility and buyer-experience gaps that could make it harder for industrial companies to communicate their capabilities online. Cazbah, a digital marketing agency focused on small and midsize B2B manufacturers, analyzed 528 eligible U.S. manufacturing and industrial websites for its 2026 State of the...

marketing 27 Aug 2026

Tactera Digital Publishes 11-Month LinkedIn Outreach Results

Tactera Digital has published performance data from 11 months of its own LinkedIn outbound campaigns, offering a look at how account targeting, buying signals, personalized messaging and human-led follow-up can affect B2B pipeline generation. The LinkedIn outreach agency said it contacted 11,260 prospects during the period, generating a 27% connection acceptance rate, 1,478 replies, 510...

marketing 27 Aug 2026