Brick Marketing, the Boston-based B2B digital marketing agency with nearly two decades under its belt, just went all-in on artificial intelligence. The agency unveiled three new services—AI Marketing Solutions, AI SEO (GEO) Search Optimization, and AI Agents for Marketing—each aimed at helping businesses not only keep pace with AI-driven competitors but sharpen their own digital edge.

This is more than a feature refresh; it’s Brick Marketing staking a claim on where B2B marketing is headed. In an industry where generative AI hype often outpaces actual utility, the firm is pitching tangible use cases that promise measurable results.

AI Marketing Solutions: Smarter Decisions, Faster

The new AI Marketing Solutions offering weaves predictive analytics, content optimization, and workflow automation into daily marketing ops. The pitch is simple: use AI to analyze mountains of customer and campaign data faster than humans ever could, then layer in human strategic oversight to keep decisions aligned with business goals. The result? Better targeting, quicker pivots, and the kind of efficiency CFOs actually notice.

AI SEO (GEO): Search With Intent

SEO may be a decades-old discipline, but Brick Marketing’s AI SEO (GEO) takes a fresh stab at it. Instead of broad keyword guesswork, the platform applies AI to predict how buyers search differently depending on geography, industry, and where they are in the funnel. The promise here is sharper visibility for mid-market B2B firms looking to climb rankings both locally and globally. Competitors like Conductor and BrightEdge have already layered AI into search, but Brick Marketing’s GEO twist could appeal to firms that want intent-driven insights without enterprise-level bloat.

AI Agents: Digital Assistants for the Marketing Team

If chatbots and scheduling tools feel like old news, AI Agents for Marketing aim to go a step further. Think digital assistants that don’t just automate repetitive tasks but also analyze performance data and even handle customer interactions. By offloading tasks like campaign scheduling or lead segmentation, marketing teams can spend less time babysitting dashboards and more time on strategy and creative.

The Bigger Picture

Brick Marketing’s president, Nick Stamoulis, framed the move as a logical extension of the agency’s “fractional CMO” model, combining strategy with execution. And it’s timely: B2B marketers are under pressure to prove ROI while adapting to faster cycles of change. AI adoption isn’t optional anymore—it’s the competitive baseline.

For Brick Marketing, the bet is clear: mid-sized B2B firms may not have the budgets for in-house AI teams, but they still need AI-driven outcomes. These services aim to bridge that gap, positioning the agency somewhere between a traditional digital shop and a future-ready consultancy.

Whether the market buys in depends on execution, of course. But in a sea of vague AI promises, Brick Marketing’s three-pronged approach—practical, measurable, and integrated into existing strategies—just might stand out.