Joe Hand Promotions, the nation’s top distributor of live sports to commercial establishments, is entering the streaming arena with the Joe Hand Promotions App, built in partnership with interactive streaming technology company Kiswe. Set to launch on October 1, the platform targets bars, restaurants, and other venues across North America.

The app combines Joe Hand Promotions’ expansive distribution network with Kiswe’s award-winning streaming expertise, offering venue operators seamless access to premium live sports. Select content will be available immediately upon launch, with additional programming rolling out over time.

Maintaining Flexibility for Venues

While the new app represents a digital-first approach, Joe Hand Promotions continues to deliver content via DIRECTV FOR BUSINESS, cable, and traditional streaming platforms, ensuring operators can choose the delivery method that works best for their location. This hybrid model reinforces the company’s commitment to service, convenience, and customer choice.

“This collaboration ensures optionality for our customers in the hospitality industry,” said Joe Hand Jr., President of Joe Hand Promotions. “We are the only company in the commercial space that can offer venue operators the very best live sports experience in a simple, scalable way. Together with Kiswe and our partners across DIRECTV and cable platforms, we’re raising the bar for communal viewing.”

Transforming the Commercial Viewing Experience

Glenn Booth, CEO of Kiswe, highlighted the partnership’s industry impact: “We are thrilled to partner with Joe Hand Promotions to launch this groundbreaking commercial distribution service. This collaboration brings fans closer to the content they love on every screen and fundamentally transforms the commercial viewing experience for the digital age.”

The Joe Hand Promotions App reflects a broader trend in hospitality-focused streaming, giving bars and restaurants new tools to enhance customer engagement, streamline operations, and deliver premium live sports experiences in a mobile-first era.