Coherent Solutions, a global digital solutions engineering company, has unveiled The Norm, a new digital experience (DX) agency aimed at delivering purposeful, outcome-driven design services. The Norm combines a team of 30+ certified UX/UI professionals with Coherent’s global pool of product managers, analysts, and engineers, ensuring that creativity meets practical implementation.

Unlike traditional design agencies that often prioritize theory over execution, The Norm focuses on designs that reach production and meet concrete business objectives. The approach promises reliable, cost-efficient delivery from idea to implementation—a key differentiator for clients seeking tangible results.

Extraordinary Design Meets Engineering Rigor

“Design is not just about decoration and aesthetics but creating something functional and impactful,” said Katya Sevruk, Managing Director and Founder of The Norm. “‘Extraordinary is our norm’ reflects our mission to deliver digital experiences that empower users and achieve real business outcomes.”

By leveraging Coherent Solutions’ engineering resources, The Norm bridges the gap between vision and product reality. This positions the agency as an attractive partner for:

• Startups looking to validate ideas and achieve product-market fit

• Scale-ups aiming to evolve efficiently

• Enterprises modernizing legacy systems or optimizing product portfolios

A New Standard in DX

“This launch marks the next milestone in Coherent Solutions’ 30-year journey,” said CEO Igor Epshteyn. “Rebranding our UX/UI services as The Norm continues our commitment to digital value creation that drives client growth.”

With its focus on outcome ownership, scalable solutions, and extraordinary digital experiences, The Norm aims to set a new benchmark in digital experience design—where every design is not just seen, but built to perform.

Mountaingate Capital-backed Interluxe Group and North & Warren have completed the acquisition of Quinn, a luxury-focused strategic communications agency, forming a comprehensive marketing platform for high-end brands. The move integrates audience data with best-in-class strategy, media, digital marketing, experiential, and communications capabilities.

Founded in 1989, Quinn has a global footprint with offices in New York, Miami, Los Angeles, and London. The agency has worked with luxury heavyweights including VistaJet, Fraser Yachts, Regent Seven Seas Cruises, Mandarin Oriental, St. Regis, and Stag’s Leap Wine Cellars. Its offerings span storytelling, earned media, brand partnerships, influencer marketing, and thought leadership—providing clients with end-to-end engagement solutions.

Strategic Partnership Strengthens Luxury Marketing

The partnership between Interluxe Group and North & Warren, initially formed in January 2025 with investment from Mountaingate, now expands through Quinn to deliver an integrated luxury marketing solution. The combined entity employs more than 150 team members across North America and Europe and delivers strategy, in-person activation, lifestyle media, digital marketing, and strategic communications.

“From our first meeting with Florence and the Quinn leadership team, there was a shared vision: deliver best-in-class solutions to luxury brands,” said Nick Van Sicklen and Matt Caroll, Founders of North & Warren. “The cultural and strategic alignment made this partnership a perfect fit.”

Florence Quinn, Founder and President of Quinn, added, “This partnership marks an exciting new chapter. By joining forces with Interluxe Group and North & Warren, we can leverage their expertise to better serve our clients.”

Emma Gwyther, Founder & President of Interluxe Group, emphasized the synergy: “Storytelling and experiential are most powerful when they work hand in hand. Partnering with Quinn allows us to bring that vision to life in new ways.”

Financial advisory for the deal came from Canaccord Genuity for North & Warren and Interluxe Group and TobinLeff for Quinn. Legal counsel was provided by Wilmer Cutler Pickering Hale and Dorr LLP.

The acquisition positions the combined entity as a leading force in luxury marketing, offering brands an integrated, data-driven approach to storytelling, media, and digital engagement across global markets.

Wondersauce, the award-winning agency within the Project network, has repositioned itself as a Business Acceleration Agency, sharpening its focus on delivering measurable business outcomes for marketing leaders. The move addresses the pressing challenges of reaching new audiences, scaling revenue, modernizing digital platforms, and building sustainable strategies.

Since its founding in 2011, Wondersauce has partnered with growth-focused brands like Scotts Miracle-Gro, Dairy Farmers of America, and Crunch Labs, guiding them through their next stage of expansion. The agency’s updated positioning revolves around two core offerings: Revenue Acceleration and Digital Experience & Transformation, both designed to produce tangible results.

Outcome-Driven Approach

“Clients increasingly want outcomes, not services,” said John Sampogna, Co-Founder and CEO of Wondersauce. “We focus on recommending and executing solutions that address what keeps our clients up at night. Our repositioning puts measurable impact at the center of everything we do.”

Revenue Acceleration provides three solutions: enhancing performance through media, messaging, and channel-specific creative; maximizing impact with strategic plans and testing frameworks; and supporting launches with scalable content and creative assets.

Digital Experience & Transformation helps brands optimize ecosystems, create intuitive customer experiences, and build scalable digital foundations. “It isn’t just about keeping up — it’s about pulling brands ahead,” said Megan Blake, COO. “We help clients make smart, practical decisions, like selecting the right technical stack, so they aren’t replatforming a year later.”

Integrated Creative, Media, and Technology

At the heart of Wondersauce’s repositioning is the belief that creative, media, and technology are inseparable for driving business results. As AI becomes increasingly embedded in marketing, Sampogna stresses the importance of an integrated approach that spans the entire customer journey, rather than relying on fragmented partners.

Chris Meyer, CEO of Project Worldwide, added, “Wondersauce’s updated positioning and offering is exactly what so many of our brand clients are seeking — an agency that puts measurable results first and has the experience and DNA to deliver.”

The repositioning signals a shift in agency expectations: marketing partners are now expected to deliver outcomes across strategy, execution, and technology—an integrated, accountable approach that keeps clients competitive in a rapidly evolving digital landscape.

HungerRush, a leading restaurant technology provider, has unveiled HungerRush Text Marketing, a fully integrated platform designed to help restaurants engage customers, increase repeat visits, and track sales growth. With built-in list verification, operators only pay to reach active contacts who genuinely want to receive messages.

In the cutthroat restaurant industry, every guest interaction counts. HungerRush Text Marketing transforms customer lists into direct revenue channels, letting operators verify contacts, launch campaigns, and measure ROI in real time. AI-driven tools simplify campaign creation, enabling restaurants to craft professional, on-brand messages in minutes—without needing a marketing team.

“Restaurant operators don’t just want more tools; they want results,” said Eran Hollander, Chief Product Officer at HungerRush. “With Text Marketing, you see impact in real time, tied to actual orders, and never waste money on unreachable contacts. It’s part of our promise to lift the heavy burden off operators so they can focus on running their business.”

Key Features:

• Direct guest engagement: Send relevant, easy-to-redeem offers straight to customer phones.

• Instant ROI tracking: Dashboard links campaigns to actual POS sales for measurable results.

• Maximized efficiency: AI guides campaign creation while list verification ensures messages reach real contacts.

• Seamless integration: Unlike third-party tools, HungerRush Text Marketing works inside the same system operators already use—no extra logins or integrations required.

To demonstrate value, HungerRush is offering restaurant customers their first campaign free, allowing operators to clean their contact list, launch a campaign, and immediately see results.

“Text Marketing is more than sending messages,” Hollander added. “It’s about building lasting guest relationships and turning those connections into measurable growth. With AI and verified lists working together, we help restaurants convert engagement into orders—and we’re just getting started.”

Implications for the industry: HungerRush’s move underscores the growing trend of integrated, AI-driven marketing solutions in hospitality. As restaurants look to boost margins and deepen customer loyalty, tools that link campaigns directly to revenue are becoming essential. Competing platforms like SevenRooms and Punchh may face increased pressure as operators seek more measurable, turnkey solutions.

ReturnPro, a leader in returns management and reverse logistics, has appointed Ami DeWille as its new Vice President of Branding and Marketing. The newly created role positions DeWille to oversee marketing strategies across SMB, enterprise, and sales divisions, ensuring alignment with ReturnPro’s broader business goals.

“ReturnPro continues to reshape the fragmented returns ecosystem, and we’re thrilled to welcome Ami to our team,” said Sender Shamiss, Co-Founder and CEO. “Her experience across retail and technology will help us expand our reach, deepen retailer relationships, and accelerate growth.”

DeWille brings a rich background in B2B SaaS, AdTech, retail, and consumer brands. Her recent roles include VP of Integrated Marketing at One10 and VP of Marketing at Perform[cb], with earlier experience driving merchandising, product marketing, and supply chain initiatives for Duck Tape, Bath & Body Works, and May Company.

In her new position, DeWille will lead branding, demand generation, content marketing, communications, and digital campaigns, aiming to enhance ReturnPro’s market presence and customer engagement.

“ReturnPro has been redefining retail returns since 2008,” DeWille said. “I’m excited to join at a time when efficient return solutions are in high demand. I look forward to helping retailers recover revenue, give products a second life through recommerce, reduce waste, and deliver sustainable choices to customers.”

Industry Impact: With e-commerce and returns volumes surging, ReturnPro’s move highlights the growing importance of branding and strategic marketing in reverse logistics. Competitors in the returns and recommerce space will likely watch closely as DeWille drives campaigns that position ReturnPro not just as a service provider, but as a sustainability-conscious growth partner.

Emerald Holding, Inc. (NYSE: EEX) has appointed Danielle Puceta as its new Chief Digital Officer (CDO), a role created to spearhead the company’s digital strategy and business transformation. Puceta will oversee the expansion of Emerald’s Event Tech platforms, lead-generation initiatives, and AI-driven productivity and customer experience enhancements. She will also continue as General Manager of Elastic Suite, Emerald’s B2B ecommerce and digital merchandising platform.

“Danielle’s deep expertise in digital strategy, business transformation, and product innovation makes her the perfect leader to guide Emerald into its next growth phase,” said Hervé Sedky, President and CEO. “Her ability to scale platforms and deliver measurable customer value will be pivotal as we continue investing in transformative capabilities.”

Driving Innovation Across B2B Engagement
Puceta brings more than 15 years of experience in business transformation, with prior leadership roles at Freeman, where she led digital product diversification, and American Express Meetings & Events in Asia Pacific, overseeing teams across 15 countries. Since joining Emerald in 2021, she has driven corporate strategy, brand launches, and the integration of content and commerce through Elastic Suite.

“Emerald is at a transformative moment,” said Puceta. “Our vision is to create a cohesive, year-round journey that delivers continuous value to our communities, keeps in-person experiences dynamic, and leverages AI to empower teams and enhance customer engagement.”

The appointment signals Emerald’s commitment to leading the B2B events and commerce sector, integrating technology, AI, and product innovation to redefine engagement and growth. Competitors in the event tech and B2B commerce space will likely face pressure as Emerald strengthens its digital-first approach.

CQL, a leading digital commerce agency and Shopify Platinum Partner, has acquired Riess Group, another Shopify Platinum Partner known for scalable omnichannel commerce solutions for brands including Warner Brothers Discovery, Stüssy, Perry Ellis, and Fashionphile. The move positions CQL as a premier agency for unified commerce, connecting digital and physical touchpoints to deliver seamless customer experiences across websites and point-of-sale (POS).

A Strategic Union in Shopify Commerce
Founded in 2006 with offices in the US and France, Riess Group brings 18 years of experience building Shopify-powered ecommerce and POS solutions. Mike Riess, Owner of Riess Group, will join CQL as VP of Unified Commerce and Managing Director of EMEA, guiding the combined agency’s unified commerce strategy.

“Unified commerce isn’t a trend—it’s the new standard. Consumers don’t think in channels. They expect one brand, one relationship, one frictionless experience,” said Dave Barr, CEO of CQL. “With Riess Group, we’re now the leading Shopify agency delivering that across every touchpoint for mid-market through enterprise brands.”

Mike Riess added, “The combination with CQL makes us the only scaled agency delivering unified commerce for mid-market to enterprise merchants. With growing demand for seamless retail experiences, we’re proud to lead these critical implementations.”

Implications for the Shopify Ecosystem
With only 12 Platinum Shopify agencies in the U.S., this merger of two top-tier partners reshapes the Shopify agency landscape. The union combines strategy, design, enterprise-level development, and POS expertise, creating a full-service solution for brands seeking cohesive experiences that span online and offline.

Kim Seabrook, Head of Enterprise at Shopify, noted, “More clients are asking for a complete solution integrating ecommerce, checkout, and POS. CQL and Riess Group together are uniquely positioned to deliver on that vision.”

The acquisition expands CQL’s capabilities in POS and unified commerce, enabling mid-market and enterprise brands to create inspired, end-to-end customer experiences while driving loyalty and growth across every touchpoint.

Klaviyo (NYSE: KVYO), the only CRM built specifically for B2C brands, today released commissioned research from Forrester Consulting highlighting a widening gap between marketing and service teams. While both groups prioritize customer retention and loyalty, fewer than one in four organizations report consistent collaboration, creating inefficiencies, wasted resources, and lost growth opportunities.

When marketing and service operate in silos, customers pay the price—bouncing between channels, repeating information, and experiencing disjointed, impersonal service. Unified platforms, however, allow teams to build on the same customer understanding across campaigns and support interactions, turning service from a cost center into a revenue driver.

Key Findings from Forrester’s Survey of 363 North American Decision-Makers:

• Top priorities aligned, but execution isn’t: 69% of leaders cite retention and loyalty as their main focus amid economic uncertainty, yet siloed systems and fragmented data hinder progress.

• Barriers to collaboration: 61% point to organizational silos, 57% to misaligned KPIs, and 52% to disconnected data.

• Technology gaps: Only 15% have the right unified tools in place, despite 66% deeming them critical. 46% struggle with disconnected platforms and 41% with fragmented data.

• Unified customer views lag: 76% say a single customer view is essential, but only 17% can achieve it.

• Personalization gap: While 82% see personalization as critical, just 11% have the tools to deliver it.

• Collaboration drives results: 61% believe joint efforts improve retention, 55% boost revenue, and 53% increase customer lifetime value.

Jamie Domenici, CMO of Klaviyo, highlighted the impact of unified data: “Take Happy Wax, a home fragrance brand. By integrating marketing and service data, they pause campaigns for customers with open issues, give service teams full context, and even deliver personalized offers. That’s the power of one platform where every interaction builds on the last.”

Klaviyo’s Data Platform underpins this approach, processing over 2 billion daily events across 7+ billion customer profiles. This unified, real-time view allows marketing and service teams to act cohesively, bridging the collaboration gap and unlocking measurable growth opportunities.

Implications for B2C Brands: As customer expectations for seamless, personalized experiences rise, brands that fail to unify marketing and service risk losing loyalty and revenue. Klaviyo’s platform exemplifies the trend toward data-driven, customer-centric CRM solutions that break down silos and turn insights into action.