Adsquare is putting the real world into Amazon’s walled garden. The Berlin-based location intelligence provider has officially integrated with Amazon Marketing Cloud (AMC), enabling advertisers to layer geospatial insights onto campaigns running through Amazon DSP.

For brands and agencies, the move means a deeper view of customer behavior beyond the screen—and a clearer link between ad impressions and in-store visits.

Why Location Matters in Amazon’s Ad Ecosystem

AMC already offers a clean-room environment where advertisers can combine their own data with Amazon’s signals while keeping everything privacy-safe. Now, with Adsquare’s datasets, campaigns gain a new dimension: place visits, commuting patterns, seasonal shopping behaviors, and lifestyle attributes.

That translates into more contextually relevant audience segments—think families who shop at certain malls, commuters likely to stop at QSR chains, or seasonal travelers in-market for luggage.

Measurement Moves Offline

The partnership isn’t just about targeting. Adsquare’s footfall analytics allow advertisers to measure whether a user exposed to an Amazon DSP ad actually walked into a physical store. In a landscape where ROI is often debated in impressions and clicks, tying spend to real-world conversions gives marketers something far more tangible.

Key Benefits for Marketers

• Sharper Targeting: Blend location intelligence with demographic and intent data to build high-value profiles.

• ROI You Can See: Link exposures to store visits for measurable business outcomes.

• Privacy-Safe Execution: AMC’s clean-room framework keeps insights compliant.

• Global Scale: Available across Europe, the Americas, and APAC for multiregion campaigns.

The Bigger AdTech Picture

This integration underscores a larger industry trend: programmatic isn’t just about digital reach anymore—it’s about bridging online ads with offline behavior. Rival platforms like The Trade Desk and Google have also leaned into real-world attribution, but Adsquare’s AMC tie-up gives Amazon DSP advertisers a competitive edge just as retail media spend accelerates.

Bottom Line

The Adsquare-AMC integration makes Amazon’s ad platform more powerful by fusing location data with programmatic activation and measurement. For marketers chasing omnichannel precision, it’s another sign that the line between digital engagement and physical action is blurring—and that future ad buys will increasingly be judged by real-world results, not just click-through rates.