San Diego, CA – Informa TechTarget, a leading growth accelerator for the B2B tech sector, is set to spotlight the power of trust in content marketing at Content Marketing World 2025, running September 15–17. The conference, produced by the Content Marketing Institute, is the largest global gathering of content marketing professionals, offering actionable insights to navigate today’s complex B2B landscape.

Marketers today face a tough challenge: up to 95% of buyers aren’t ready to purchase at any given moment. Decisions are increasingly influenced by outside stakeholders, peer networks, and AI-generated content, making authenticity and trust critical differentiators.

The Trust Advantage: Session Highlights

Informa TechTarget leaders will present “The Trust Advantage: Content Strategy at the Intersection of Innovation & Expertise” on September 16, featuring:

• Mandi Tompkins, Head of Studio

• Travis Gonzalez, Director of Strategy, Studio

Key takeaways for session attendees include:

• The Trust Crisis: Why transparency and authenticity are now mandatory for effective B2B content.

• The Expert Advantage: How collaborations with SMEs, analysts, and media voices establish authority with buyers.

• The Innovation Imperative: Building connected content ecosystems to guide buyers through nonlinear journeys.

“At Informa TechTarget, we see firsthand how critical trust is in today’s B2B marketing landscape,” said Tompkins. “By combining our first-party audience data with authoritative content and expert voices, we give marketers the competitive advantage to cut through AI-driven noise and engage the right audiences at the right time.”

Engaging With Marketers Onsite

Attendees can visit booth #625 to explore Informa TechTarget’s solutions for accelerating growth, engaging high-value B2B audiences, and driving meaningful buyer connections.

With the rise of AI-generated content and increasingly complex buying journeys, the company’s focus on trust and expertise positions it as a critical resource for tech marketers seeking to stand out in a crowded content ecosystem.