News

Jivox Unveils IQ DaVinci+ with Enhanced DSP Integrations for Streamlined Campaign Management

Jivox, a leader in Generative Commerce Marketing, has introduced significant updates to its self-service commerce media campaign management platform, Jivox IQ DaVinci. The new feature integrates deep API connections with the two largest retailer DSPs – Amazon DSP and Walmart Connect DSP, along with additional integrations for retailers using The Trade Desk DSP. This platform unifies first-party...

ecommerce and mobile ecommerce 8 Jan 2025

KERV.ai Partners with PubMatic to Offer Shoppable, Interactive Video Ads

KERV.ai, a leader in video analysis, performance, and monetization, has announced a strategic partnership with PubMatic, a technology company focused on digital advertising. This collaboration enables marketers to integrate KERV's AI-powered interactive and shoppable video capabilities across PubMatic’s premium inventory, enhancing ad engagement and driving better results. Strategic Vision Ryan...

technology 8 Jan 2025

Javier Ortega Estrada Appointed Chief Revenue Officer at Vimeo

Vimeo, a leading video experience platform for creators and enterprises, has announced the appointment of Javier Ortega Estrada as Chief Revenue Officer (CRO). In his new role, Ortega Estrada will oversee global sales and revenue efforts, aiming to enhance customer experiences and drive increased revenue for Vimeo. Leadership Announcement Philip Moyer, CEO of Vimeo, expressed excitement about the...

video technology 8 Jan 2025

Zeta Economic Index December 2024: Economic Momentum Continues Despite Inflation

Zeta Global, a leader in AI-powered marketing, today unveiled the Zeta Economic Index (ZEI) for December 2024. The ZEI is one of the first AI-driven economic indexes, utilizing Zeta's Generative AI technology and real-time consumer data from over 240 million US consumers. It provides valuable insights into the current state and trajectory of the US economy. Key Highlights from December 2024 Zeta...

marketing 8 Jan 2025

2025 State of Business Texting Report Highlights Key Opportunities for Growth

According to the 2025 State of Business Texting Report published by Text Request, a leading business messaging platform, 97% of businesses that use text messaging would recommend it to others. The report, which surveyed over 500 professionals across the U.S. and Canada, highlights the growing trend of businesses adopting texting for customer communication and offers insights into what lies ahead...

business 8 Jan 2025

Magnite and Playwire Partner to Launch High-Impact Ad Formats

Magnite, the largest independent sell-side advertising company, has announced an exclusive partnership with Playwire, a global leader in ad monetization for web publishers. This collaboration introduces Playwire's Flex Suite creative formats, including Flex Video, Flex Skin, and Flex Rail, to programmatic buyers exclusively through Magnite. Key Highlights of the Partnership 1. Programmatic Access...

technology 8 Jan 2025

IAS Launches AI-Powered Total Media Performance™ to Boost Ad Outcomes

Integral Ad Science, a global leader in media measurement and optimization, has launched its AI-powered Total Media Performance™ (TMP) solution. TMP integrates IAS’s trusted media quality signals with in-flight campaign optimization to help advertisers achieve superior outcomes. This groundbreaking solution leverages responsible AI models to align media quality, cost, and outcomes, driving ad...

technology 8 Jan 2025

Choozle Appoints Tina Starr and Jae Scarborough to Drive Growth

Choozle, a leading omnichannel digital advertising platform and services provider, has announced two key leadership appointments to enhance its offerings and drive growth. Tina Starr has been named Vice President of Account Management and Strategy, while Jae Scarborough has been appointed Senior Vice President of Sales. These additions underscore Choozle’s commitment to delivering strategic...

advertising 8 Jan 2025