According to the 2025 State of Business Texting Report published by Text Request, a leading business messaging platform, 97% of businesses that use text messaging would recommend it to others. The report, which surveyed over 500 professionals across the U.S. and Canada, highlights the growing trend of businesses adopting texting for customer communication and offers insights into what lies ahead in the coming year.

Key Findings from the 2025 State of Business Texting Report

1. High Engagement with Text Messages

   • 83% of people read their texts within 30 minutes, emphasizing the immediacy of the communication channel.

2. Primary Use of Texting for Customer Service

   • 76% of businesses who use texting primarily employ it for customer service, including appointment scheduling, updates, and quick responses.

3. Text as the Most Effective Channel

   • 59% of organizations find text messages to be the most effective channel for getting responses from customers.

4. Time Savings Through Texting

   • 67% of people report saving 1-5 hours a week by replacing other forms of communication with text messaging.

5. Preference for Receiving Texts from Businesses

   • 72% of people prefer to receive text messages from businesses, underlining the potential for companies to connect with their customers more effectively.

Opportunities for Business Growth

The report indicates that businesses are primarily using text messaging for administrative tasks like scheduling and customer service. However, Text Request points out significant growth opportunities, including:

• Seasonal promotions
• Payment reminders
• Sales team follow-ups

While consumers express a desire to receive these types of messages, few businesses are currently capitalizing on the potential to increase revenue through text messaging.

Leadership Insights

Kenneth Burke, Vice President of Marketing at Text Request:
"Businesses are seeing the benefits of texting for administrative tasks, but there’s a huge opportunity to increase revenue by sending timely messages like promotions and reminders. Consumers are asking for these messages, and businesses should seize the opportunity to connect with them in ways that boost both the customer experience and their bottom line."

The Future of Texting in Business

Texting is quickly becoming one of the most reliable and effective tools for businesses. It allows for rapid communication, better customer service, and the potential for higher sales and customer engagement. As texting continues to be a preferred method for consumers, businesses that embrace it are likely to see significant growth and enhanced operational efficiency.