News

RainFocus Launches Destination Connector for Personalized Event Marketing

RainFocus™, the next-generation event marketing platform provider, has introduced the Destination Connector, a revolutionary data integration solution with Adobe. By enabling seamless data flow between Adobe Experience Cloud and RainFocus, the Destination Connector transforms customer data into actionable insights, delivering personalized event experiences and driving greater customer loyalty...

marketing 9 Jan 2025

Mark Bishof Appointed Medallia CEO to Lead CX and AI Innovation

Medallia, Inc., a global leader in customer and employee experience, has appointed Mark Bishof as Chairman and CEO. With over 40 years of leadership experience in software and technology, Bishof succeeds Mike Lipps, who will remain on the Medallia board as part of its next growth phase. Alongside Bishof’s appointment, Medallia has unveiled a revitalized leadership team to accelerate its...

business 9 Jan 2025

Mediaocean Integrates RampID into Flashtalking for Cookieless Ad Optimization

Mediaocean and LiveRamp have strengthened their partnership by integrating RampID into Flashtalking, Mediaocean’s creative ad-serving platform. This breakthrough makes Flashtalking the first ad server to fully implement RampID, empowering advertisers to deliver precise, personalized campaigns at scale in a privacy-first digital landscape without relying on third-party cookies. Key Benefits of...

technology 9 Jan 2025

2025 Sprout Social Index: Trends, Insights & AI's Role in Social Media

The 2025 Sprout Social Index™ Edition XX highlights the evolving role of social media as the leading source for trends and cultural moments, surpassing traditional channels like TV and family networks. While this provides a golden opportunity for brands to capture attention, the challenge lies in delivering authentic and personalized experiences amidst a crowded digital landscape. Key Findings...

social media 9 Jan 2025

HUMAN & TollBit Team Up for AI Bot Management and Content Monetization

HUMAN Security, Inc., a leader in cybersecurity, has announced a strategic partnership with TollBit to combat unauthorized AI scraping bots and enable content monetization. This collaboration enhances digital security, enforces compliance with robots.txt directives, and introduces innovative revenue opportunities for publishers. Key Highlights of the Partnership Enhanced Visibility & Control Over...

cybersecurity 9 Jan 2025

Innovid & Roku Launch Harmony Reach & Frequency for CTV Publishers

Innovid, a leader in advertising solutions, has unveiled Harmony Reach & Frequency for publishers in collaboration with Roku, the top TV streaming platform in the U.S. This breakthrough initiative focuses on optimizing frequency management and campaign effectiveness, offering unique advantages for publishers and advertisers alike. Key Highlights of Harmony Reach & Frequency Groundbreaking...

advertising 9 Jan 2025

NextRoll and Audigent Unlock Privacy-Focused Audience Targeting with Google Privacy Sandbox

NextRoll, a San Francisco-based marketing technology company, has partnered with Audigent, part of Experian and a leader in data activation, curation, and identity platforms, to deliver a groundbreaking solution within Google Privacy Sandbox. Together, they’ve activated Audigent Interest Groups on the AdRoll DSP, providing an innovative, privacy-first approach to audience targeting without...

marketing 8 Jan 2025

InfluxData Appoints Pat Walsh as CMO to Lead Marketing and InfluxDB 3 Rollout

InfluxData, the creator of the leading time series platform InfluxDB, has appointed Pat Walsh as the new Chief Marketing Officer (CMO). Walsh brings a wealth of experience in open source innovation, product management, and go-to-market execution, with a successful track record in scaling businesses and fostering robust developer communities. InfluxData's Strategic Focus and Leadership Vision Evan...

business 8 Jan 2025