ecommerce and mobile ecommerce technology
Published on : Jan 8, 2025
Jivox, a leader in Generative Commerce Marketing, has introduced significant updates to its self-service commerce media campaign management platform, Jivox IQ DaVinci. The new feature integrates deep API connections with the two largest retailer DSPs – Amazon DSP and Walmart Connect DSP, along with additional integrations for retailers using The Trade Desk DSP. This platform unifies first-party audiences, creative assets, and media workflows into a single, efficient process.
As brands transition from traditional sponsored listing ads to more advanced formats like display, video, social, CTV, and in-store ads, managing campaigns across multiple Retail Media Networks (RMNs) can become complex. This often involves multiple creative approvals, varying audience targeting options, and different workflows for each platform.
Jivox IQ DaVinci+ eliminates these barriers by streamlining campaign launches across multiple RMNs using a single, uniform workflow. This reduces the cost and effort of managing display and video campaigns and ensures uniform measurement and reporting.
Diaz Nesamoney, CEO and Co-Founder of Jivox, shared his excitement about the update:
"We are pleased to offer brands and agencies a self-service platform that accelerates campaign launches using pre-approved, reusable creative templates, populated with product content targeting first-party retailer audiences, all in a single unified workflow."
He added:
"These templates enable advertisers to differentiate their products with unique branding elements, offering lifestyle content alongside product content, while activating campaigns across various channels and platforms without the need to learn different tools for each retailer."
Jivox's deep integration with Amazon Ads and DSP allows advertisers to leverage Amazon's first-party audiences and contextual targeting within the same workflow, streamlining campaign creation. This integration provides an efficient, single interface to activate and launch campaigns using Amazon Seller APIs, Amazon DSP APIs, and Amazon Sponsored Ads APIs.
Similar capabilities are also available for Walmart Connect DSP and The Trade Desk DSP, offering cross-platform flexibility and control for advertisers.
Jivox IQ DaVinci simplifies campaign management with the following process:
Select Reusable Campaign Templates
Choose from a library of retailer-approved templates for dynamic product ads, video, social, or CTV formats across RMNs.
Select Audiences
Target retailer-first-party audiences using shopper data such as purchase history, search queries, loyalty program data, and more for personalized campaigns.
Select Products
Access integrated retailer product feeds or advertiser product content from partners like Salsify to add product assets to ads.
Preview Ads
Preview every automatically generated variation of ad creative side-by-side, comparing how the brand’s products look in pre-approved retailer templates across all sizes and formats.
Launch Campaign and Measure Performance
Activate the campaign in the selected RMN. The ads and settings automatically sync with the platform, enabling performance tracking via built-in dashboards.
For advertisers seeking greater customization, Jivox IQ DaVinci offers several powerful features:
Customize with Brand Assets
Upload branded assets like lifestyle images or promotional collateral directly into templates, which can then be quickly approved by retailers.
Resize Brand Assets
Use Smart Resize, Pan, Zoom, Crop, and Generative AI Fill to adjust assets that don’t fit perfectly into the pre-approved templates.
Generate Backgrounds with Generative AI
Easily remove white backgrounds from product images or use Generative AI to create new backgrounds for product placement.