News

Penélope Lima Appointed as Global Head of Sales Strategy at VDX.tv

VDX.tv, a global leader in video advertising technology, has announced the appointment of Penélope Lima as Head of Sales Strategy and Solutions globally, as well as Head of Client Partnerships – Spain. This dual role highlights Lima's expertise and aims to support the rising demand for premium, omnichannel video advertising experiences worldwide. VDX.tv’s Market Impact Recognized for its...

video advertising 8 Jan 2025

Johannis Hatt Returns as CEO to Lead Productsup’s Next Growth Phase

Productsup, a leader in Product-to-Consumer (P2C) software, has announced the return of its co-founder Johannis Hatt as CEO. Hatt, who originally founded the company in 2010 and guided it through pivotal growth stages, steps into this leadership role to drive the company’s next phase of innovation and expansion. He succeeds Vincent Peters, who served as CEO since 2021 and led Productsup during a...

technology 8 Jan 2025

Digital Envoy Launches LocID: Revolutionizing Geospatial Targeting

Digital Envoy, a pioneer in IP intelligence and consent-based location data, has introduced LocID, a groundbreaking geospatial ID designed to tackle IP address geolocation volatility. This innovative solution promises to revolutionize the digital advertising ecosystem by enhancing audience targeting, campaign performance, and privacy compliance. The Problem of IP Volatility Over 40% of IP...

business 8 Jan 2025

HubSpot Completes Acquisition of Frame AI for Enhanced Customer Intelligence

HubSpot, the leading customer platform for scaling businesses, has successfully finalized its acquisition of Frame AI, a platform specializing in AI-powered conversation intelligence. Frame AI will now operate as a wholly owned subsidiary of HubSpot and gradually integrate into Breeze, HubSpot’s AI engine that powers its customer platform. About the Acquisition HubSpot acquired Frame AI to...

business 8 Jan 2025

Pamela Lord Appointed President of CRM at Zeta Global

Zeta Global, an AI-powered marketing cloud leader, has announced the appointment of Pamela Lord as President of Customer Relationship Management (CRM). With over 25 years of expertise in marketing technology, Pamela Lord’s leadership marks a significant milestone in Zeta's journey toward redefining customer engagement through data-driven solutions. About Pamela Lord’s Appointment Pamela Lord is a...

marketing 8 Jan 2025

EX.CO Expands Ad Server to Boost Revenue in CTV and DOOH with Smart Programmatic Auctions

EX.CO, the machine-learning video platform trusted by leading media groups globally, has announced a significant expansion of its ad server to support new channels beyond online video. The innovative multichannel programmatic solution now empowers connected TV (CTV) and digital-out-of-home (DOOH) media owners to maximize revenue through automated, smarter ad auctions. Addressing Industry...

video technology 7 Jan 2025

Daversa Partners Promotes Five Industry Leaders to Managing Directors

Daversa Partners, a premier executive search firm known for building leadership teams in the technology industry, has announced the promotion of Lyndy Adamonis, Tara Cremin, Megan Daversa, Jodie Salzberg, and Ava Talbott to Managing Directors. With nearly five decades of combined experience, these five leaders have earned their roles through consistent performance, building strong networks, and...

business 7 Jan 2025

Riskified and Appriss Retail Partner to Combat Omnichannel Fraud and Enhance Customer Experience

Riskified, a leader in e-commerce fraud prevention, and Appriss Retail, a top provider of returns and authorization claims solutions, have announced a pioneering partnership aimed at transforming the retail sector. This collaboration addresses the growing challenges of fraud and abuse in omnichannel commerce by combining data-driven insights on consumer shopping behavior across both physical...

technology 7 Jan 2025