News

Nativo Partners with Scope3 to Help Brands Achieve Sustainability in Digital Advertising

Nativo, a leading platform for content-driven brand engagement, has announced an exciting partnership with Scope3, a collaborative sustainability platform. This partnership aims to help brands achieve their sustainability goals by offering tools to better understand and reduce the carbon footprint of their digital advertising efforts. With Scope3's transparency and data-driven approach, brands...

technology 7 Jan 2025

Salesforce Unveils Record Holiday Sales and the Impact of AI on Retail in 2024

Salesforce, the world’s leading AI CRM, recently shared its groundbreaking 2024 holiday retail insights. Despite record-setting sales globally and in the U.S., rising return rates could pose challenges for profit margins. In this blog, we explore key trends that defined the 2024 holiday season, including the impact of AI and agents on sales, the surge in mobile and social commerce, and the...

business 7 Jan 2025

Klaviyo Enhances Analytics with AI-Driven Insights for Smarter Marketing Decisions

Klaviyo, the leader in smarter digital relationships, has unveiled new advancements to its analytics capabilities, enabling marketers to turn raw customer data into actionable insights. These innovations empower brands to deliver personalized experiences, make smarter decisions, and drive measurable cost savings and revenue growth within Klaviyo’s unified platform. By addressing the challenges of...

technology 7 Jan 2025

Kaon and Hamilton Company Partner to Revolutionize B2B Customer Engagement

Kaon Interactive, a leader in B2B digital engagement solutions, has announced a game-changing partnership with Hamilton Company, a global innovator in life science automation. This collaboration leverages the Kaon Demo360+ experience to redefine how Hamilton engages with customers, enabling remote, immersive product demonstrations that simulate in-person interactions. This breakthrough solution...

business 7 Jan 2025

Cainiao Launches GT Pro: Advanced Autonomous Delivery Vehicle for Public Roads

Cainiao, a global leader in e-commerce logistics and logistics technology, has launched its Cainiao Autonomous Vehicle GT Pro, an L4-level autonomous vehicle designed for public roads. This marks a significant milestone in the company’s autonomous delivery initiative, representing the first major upgrade since the debut of the Cainiao GT in 2024. The GT Pro introduces several key improvements...

ecommerce and mobile ecommerce 7 Jan 2025

Nexxen U Launches: A Global Education Program for Linear, CTV, and Digital Convergence

Nexxen, a global advertising technology platform known for its expertise in data and advanced TV, has introduced Nexxen U, a groundbreaking global education program. This innovative program focuses on the convergence of linear TV, Connected TV (CTV), and digital media, and is taught by industry experts from leading companies like KINESSO, LG Ad Solutions, Tinuiti, Philo, and H/L. Nexxen U aims to...

advertising 7 Jan 2025

Roku Data Cloud: Revolutionizing TV Streaming Advertising for 2025

Roku, Inc., the leading TV streaming platform in the U.S.*, has launched Roku Data Cloud, a powerful new solution designed to give advertisers, agencies, and partners seamless access to Roku's proprietary TV data. This innovative platform is built to meet the growing demand for greater accountability in the TV streaming media space, providing transparency in planning, optimization, and...

advertising 7 Jan 2025

AI and Profitability-Driven Marketing: Trends Shaping 2025 Digital Strategies

As we gear up for 2025, the digital marketing landscape is poised for transformation. At the forefront of this evolution is AI and advanced technologies that are reshaping the way marketers approach accountability and performance optimization. To stay ahead in the competitive market, marketers must adapt to these emerging trends and adopt strategies that not only leverage innovation but also...

artificial intelligence 7 Jan 2025