GumGum, a leading contextual-first, global digital advertising platform, and ShowHeroes, a global leader in contextual online video and CTV advertising, have announced an exclusive global partnership, with a special focus on the U.S. market.

• GumGum, a leading global digital advertising platform, partners with ShowHeroes, a global leader in contextual online video and CTV advertising.
• The exclusive global partnership emphasizes the U.S. market and aims to enhance contextual video advertising reach and capabilities.

1. Partnership Overview

• Partnership focuses on North America, starting today.
• GumGum offers access to ShowHeroes' global premium video real estate.
• Reaches over 2 billion unique users per month.

2. Video Format and Booking Options

• In-Stream and Out-Stream video formats available.
• Clients can book via managed service.
• Direct and programmatic booking options are available immediately.

3. Expansion of GumGum’s Reach

• Significantly expands GumGum's existing reach.
• Powered by GumGum’s advanced contextual intelligence platform, Verity™.
• Verity is MRC-accredited for contextual analysis, brand safety, and suitability across CTV, desktop, and mobile web environments.

4. Verity’s Contextual Targeting

• Analyzes videos frame-by-frame for optimal contextual targeting.
• Ensures maximum brand safety by delivering ads in relevant contexts.

5. Statements from Leadership

• Ilhan Zengin, CEO of ShowHeroes, highlights the complementary strengths and significant expansion opportunities.
• Phil Schraeder, CEO of GumGum, emphasizes precision-driven marketing strategies and the value of advanced contextual solutions.

6. Benefits for Clients

• Access to new inventory, particularly in the U.S.
• Incremental cross-device video reach.
• Enhanced targeting capabilities.
• Measurable, outstanding results supported by robust technology from both companies.
• The partnership leverages the strengths of GumGum and ShowHeroes in contextual advertising.
• It offers scalable solutions to deliver exceptional outcomes for clients by combining premium video inventory with advanced contextual targeting technologies.

Postalytics, the leading direct mail automation platform, introduced native support for ActiveCampaign, the popular CRM and marketing automation platform. ActiveCampaign users can now add automated direct mail to their marketing campaigns in just a few minutes.

• Postalytics, a leading direct mail automation platform, has introduced native support for ActiveCampaign, a popular CRM and marketing automation platform.
• This integration allows ActiveCampaign users to add automated direct mail to their marketing campaigns quickly and efficiently.

1. Benefits of Integration

• Ease of Use:
  • Automate direct mail production with minimal effort.
  • Seamlessly integrate with ActiveCampaign’s existing workflows and contacts.
• Efficiency:
  • Focus on marketing rather than the complexities of direct mail production.
  • Triggered direct mail campaigns as easy to manage as email campaigns.

2. Enhanced Marketing Capabilities

• Automation and Data Integration:
  • Utilize ActiveCampaign’s automation to facilitate direct mail production.
  • Gather delivery and response data for comprehensive omnichannel campaigns.
• Personalization:
  • Send single pieces of highly personalized triggered mail.
  • QR codes and pURLs for tracking and personalized landing pages.
• Cost-Effectiveness:
  • Competitive pricing without requiring minimum sends in the thousands.

3. Real-World Applications

• Customer Testimonial:
  • "ActiveCampaign provides the flexibility we need. With Postalytics, direct mail becomes fully integrated, automated, and measurable."
• Case Study:
  • eduConverse uses the integration to enhance student-recruitment marketing efforts with highly personalized mail.

4. Broader Implications for Marketers

• Market Reach:
  • Available to ActiveCampaign users in the U.S. and Canada.
  • Complements email and SMS marketing with tangible, physical mail.
• User Experience:
  • Appeals to different preferences, whether digital or physical.
  • Provides memorable marketing moments that drive business.

5. Expert Insights

• Dennis Kelly, CEO of Postalytics:
  • Emphasizes the seamless integration and added value to ActiveCampaign’s capabilities.
• Casey Hill, Sr. Growth Manager at ActiveCampaign:
  • Highlights the importance of an omnichannel approach to meet diverse customer preferences.

• The Postalytics and ActiveCampaign integration enhances marketing strategies by automating direct mail, providing a tangible complement to digital channels.
• This powerful combination allows businesses to create personalized, effective marketing campaigns that boost ROI and meet customer communication preferences.

Orium, a leading composable commerce specialist in North America, has acquired Mexico-based e-commerce agency Gluo.

The acquisition aims to enhance Orium’s services in the fast-growing U.S. market and support expansion into the Latin American market.

1. Acquisition Overview

• Orium and Gluo have been partners for the past two years.
• Gluo specializes in developing digital products and experiences for retail, hospitality, and telecommunications sectors.
• The acquisition strengthens Orium’s team with Gluo’s expertise in composable commerce technologies.

2. Market Context and Growth

• The transition to headless and composable technologies is accelerating in the Americas.
• The U.S. is the fastest-growing market for these technologies, according to the MACH Global Research Report 2024.
• Mexico's e-commerce market, the second largest in Latin America, was valued at over $48 billion in 2021.
• Online retail now makes up 15% of the total retail market in Latin America, a significant increase from pre-pandemic levels.

3. Strategic Vision and Integration

• Both companies share a vision centered on efficiency and scalability through composable technologies.
• The combined entity will continue to deliver top-tier services, leveraging partnerships with leading technology vendors such as BigCommerce, commercetools, Contentful, Contentstack, and Fluent Commerce.
• Joint projects with notable brands like Harry Rosen, DXL, FilterEasy, and iFit demonstrate their effective collaboration.

4. Statements from Leadership

• Jason Cottrell, CEO of Orium: Highlights the expanded service capabilities and new opportunities from the acquisition.
• Blaine Trainor, VP Global Partnerships and Alliances at commercetools: Emphasizes Orium’s expertise and strategic move in acquiring Gluo to meet evolving market needs.
• Jaime De la Fuente Valles, CEO of Gluo: Expresses excitement about the prospects of delivering unparalleled value through the combined strengths of Orium and Gluo.

5. Enhanced Service Capabilities

• The acquisition enables Orium to offer comprehensive services in composable commerce.
• Gluo's expertise in e-commerce applications integrates strategy, creativity, design, and technology.
• Moving forward, Gluo will be known as Gluo, an Orium company, continuing its industry-leading work with a broad network of composable partners.
• The acquisition of Gluo by Orium signifies a strategic expansion to meet the growing demand for composable commerce solutions.
• This combined entity is poised to deliver exceptional value to clients in North America and Latin America, reinforcing their leadership in the e-commerce sector.

Introduction of IZZY: IZEA Worldwide, Inc. has launched IZZY, an advanced AI assistant designed to enhance influencer marketing efforts.

Event Announcement: Unveiled at the Cannes Lions International Festival of Creativity, IZZY combines IZEA’s BrandGraph and IZEA Flow with a large language model (LLM).

1. IZZY’s Capabilities

• Enhanced Discovery and Insights:
  • Provides comprehensive influencer profiles and audience analytics.
  • Allows users to ask questions and gain unprecedented insights.
• Strategic Recommendations:
  • Creates briefs, suggests content approaches, and makes strategic recommendations.
  • Utilizes historical performance data for informed decision-making.
• Intelligent Predictions:
  • Offers predictions with transparent rationale and confidence levels.
  • Helps marketers understand the "why" behind every suggestion.

2. Industry Impact

• Revolutionizing Influencer Marketing:
  • Equips professionals with capabilities beyond traditional tools.
  • Processes vast amounts of data to transform complex information into actionable insights.
• Efficiency and Precision:
  • Designed to tackle industry-specific challenges.
  • Provides broader knowledge and deeper context for marketing professionals.
• Testimonials from Industry Leaders:
  • Scott Guthrie, Director General of Influencer Marketing Trade Body, highlights the significant impact of AI on strategy development and content production.
  • Ted Murphy, CEO of IZEA, emphasizes the revolutionary potential of IZZY in influencer marketing.

3. Real-World Application

• Live Demonstration:
  • Marketers and creators witnessed IZZY’s capabilities aboard a chartered yacht at the Cannes Lions event.
• Private Beta Launch:
  • IZZY is currently available to select customers in a private beta phase.
  • IZEA aims to gather feedback and fine-tune IZZY to meet high industry standards.

4. Key Features and Benefits

• Comprehensive Data Utilization:
  • Combines data from BrandGraph and IZEA Flow for enriched insights.
  • Provides detailed context about influencers and their audiences.
• Interactive Experience:
  • Replaces traditional discovery tools with an interactive AI assistant.
  • Supports creative and strategic decisions with data-backed insights.
• Confidence and Transparency:
  • Offers clear rationale behind predictions and suggestions.
  • Empowers marketers to craft more effective strategies and engage authentically with audiences.

• Future of Influencer Marketing:
  • IZZY represents a significant advancement in AI applications within influencer marketing.
  • The AI assistant empowers marketers to achieve better results with enhanced efficiency and precision.
• Continued Development:
  • IZEA plans to expand IZZY’s capabilities based on feedback from the private beta phase.
  • The launch of IZZY marks a new era in influencer marketing, leveraging AI to deliver unparalleled value and insights.

DV Fraud Lab found an over 20% surge in new fraud schemes including an almost 60% increase in audio and video streaming fraud schemes and variants

• Overview of the Report: DoubleVerify ("DV"), a leading digital media measurement platform, previews findings from its eighth annual Global Insights Report.
• Scope of the Study: Analyzes media quality and performance trends across over one trillion impressions from more than 2,000 brands in 100 markets.

1. Key Findings

• Increase in Fraud Schemes:
  • 23% surge in new fraud schemes and variants in 2023.
  • Unprotected advertisers experienced a fraud/SIVT violation rate as high as 17%.
• Types of Violations:
  • Bot fraud, site fraud, app fraud, hijacked devices, nonhuman data center traffic, and injected ad events.
• Impact of Generative AI:
  • AI facilitates the falsification of data patterns, making fraud more sophisticated and harder to detect.

2. AI’s Role in Fraud

• Bot Fraud:
  • Targets streaming environments like CTV and audio.
  • AI generates thousands of authentic-looking user agents to simulate real user interactions.
• Evolution of Schemes:
  • Average bot fraud schemes targeting streaming platforms saw 269% more variants in 2023.
  • 58% increase in streaming fraud schemes and variants.
• Deceptive Tactics:
  • AI simplifies the creation of new websites for shell companies and apps with fake reviews.
  • Mobile app fraud investigations doubled due to AI-enabled falsification.

3. Combating Fraud with AI

• Good AI vs. Bad AI:
  • DV leverages AI to process vast data daily and assess impression quality.
  • Machine learning identifies trends and patterns that human analysts might miss.
• Statements from Experts:
  • Roy Rosenfeld, Head of the DV Fraud Lab, emphasizes the necessity of using AI to counteract sophisticated fraud schemes.

4. Methodology

• Data Analysis:
  • The report uses DV technology to analyze over one trillion impressions from 2,000 brands in 100 markets.
  • Covers video and display impressions across desktop, mobile web, mobile app, and CTV.
• Survey Insights:
  • Includes a global survey by Sapio, polling 1,000 advertisers across North America, LATAM, EMEA, and APAC.

• Importance of Vigilance:
  • The rise in sophisticated fraud schemes underscores the need for advanced AI tools to protect digital advertising.
  • As fraudsters evolve, the industry must continue to innovate and implement robust fraud prevention measures.
• Future Outlook:
  • Ongoing advancements in AI will play a critical role in maintaining the integrity of digital media and protecting advertisers from fraud.

400+ assets and an ecosystem of 50+ partners delivering brand and business outcomes for leading B2C and B2B brands worldwide

Transformative generative AI-amplified marketing capabilities enabled by Infosys Topaz^™

• Announcement: Infosys, a global leader in digital services and consulting, unveils Infosys Aster™.
• Purpose: Infosys Aster™ is an AI-amplified marketing suite designed to enhance brand experiences, improve marketing efficiency, and drive business growth.

1. Key Features and Benefits

• Engaging Brand Experiences:
  • Utilizes technologies like Unreal Engine 3D, AR/VR/XR, and CGI modeling for immersive experiences.
  • AI-powered data platforms provide real-time insights and deepen omnichannel engagement.
  • Example: Created a digital ecosystem for an international racing giant, enhancing user engagement.
• Enhanced Marketing Efficiency:
  • Combines AI-amplified content and creative services with intelligent MarTech recommendations.
  • Centralizes and automates content and design operations to reduce campaign activation time and costs.
  • Example: Helped a global health-tech company streamline campaign management across 80+ markets.
• Accelerated Business Growth:
  • Integrates MarTech and enterprise systems for new sales and marketing value avenues.
  • AI-driven analytics increase customer lifetime value through personalized outreach and lead generation.
  • Example: A retail chain boosted sales with an app-based promotional loyalty program powered by AI insights.

2. Client Testimonials and Use Cases

• Global Brands Success:
  • Achieved up to 50% increase in repeat buyers.
  • Realized 30% improvement in marketing operation costs.
  • Saw a 40% increase in sales.
• Client Statements:
  • Satish H C, EVP and Co-head of Delivery, Infosys: Infosys Aster™ transforms clients into customer-champions and growth-partners.
  • Sumit Virmani, EVP and Global Chief Marketing Officer, Infosys: AI amplifies capabilities to deepen brand experiences and drive effectiveness and efficiency.
  • Björn Schick, Chief Experience Officer, smart Europe GmbH: Infosys Aster™'s 3D digital twin platform enhances personalized customer journeys.
  • Tom Portman, Group VP, Online Transformation, ABB: AI raises the bar in personalized content delivery and engagement predictability.

3. Technical Capabilities and AI Integration

• Infosys Topaz™:
  • Infosys Aster™ uses Infosys Topaz™ for AI and gen AI capabilities, ensuring a 'responsible by design' approach.
• MarTech Stack:
  • Provides intelligent recommendations and insights to optimize marketing strategies in real time.
• Advanced Technologies:
  • Implements real-time Unreal Engine 3D, AR/VR/XR, and CGI modeling for cutting-edge digital experiences.

4. Industry Impact and Future Outlook

• Peter Bendor-Samuel, CEO, Everest Group:
  • Highlights the immense value of AI in driving hyper personalization and enhanced efficiencies.
  • Emphasizes the importance of partnering with tech-capable service providers like Infosys.
• Market Potential:
  • Infosys Aster™ positions Infosys as a leader in AI-driven marketing transformations.
  • Ensures businesses can leverage AI to meet evolving customer needs and market dynamics effectively.

5. Methodology and Proven Success

• Proven Track Record:
  • Infosys Aster™ backed by 350+ global awards, 20+ design studios, and 50+ partners.
  • Offers 400+ marketing assets including use cases, solutions, and platforms.
• WongDoody:
  • Infosys' creative digital innovation agency, brings expertise in creative consulting, experience design, and future-proof marketing.

• Strategic Advantage:
  • Infosys Aster™ offers a comprehensive AI-driven approach to modern marketing, ensuring brands can engage more deeply with customers while achieving efficiency and growth.
• Future Prospects:
  • As AI continues to transform the marketing landscape, Infosys Aster™ is well-positioned to help businesses stay ahead with innovative, data-driven solutions.

Significantly Improves Advertiser Performance

Viant Technology Inc., a leader in advertising technology, has unveiled the latest version of its AI Bid Optimizer. This significant upgrade reinforces Viant’s dedication to providing advanced AI tools that enhance advertisers' programmatic buying strategies.

1. Enhanced AI Bid Optimizer Features and Benefits

• Deep Learning Neural Network:
  • The upgraded optimizer is powered by a sophisticated deep learning neural network, trained on Viant’s extensive bid stream.
  • Capable of processing millions of requests per second, it ensures real-time, high-efficiency bidding.
• Performance Improvement:
  • Demonstrated a 100% performance improvement in a controlled test, compared to its predecessor.
  • Offers superior bid price discovery, real-time data processing, and predictive ad performance capabilities.

2. Client Testimonials and Case Studies

• Client Success:
  • Conor Finnegan, VP of Media Operations at Juice Media, reported media cost savings ranging from 24%-40% across different channels and campaigns.
  • Tripled performance in a specific client’s campaign by leveraging the AI Bid Optimizer.
• Industry Feedback:
  • Fabrizio Blanco, CTO at Viant, emphasized the importance of continually enhancing their products to boost efficiency and optimize advertising budgets.

3. Strategic Advantages of AI Bid Optimizer

• Optimized Advertising Efficiency:
  • As a buy-side only platform, Viant ensures the most efficient rates for its advertisers.
  • The updated model allows clients to maximize their advertising efficiency and effectiveness.
• AI-Powered Performance:
  • Utilizes advanced AI to maintain a competitive edge in the digital advertising landscape.
  • Provides actionable insights for data-driven marketing.

4. Technological Capabilities and Innovation

• Next-Gen AI Integration:
  • The AI Bid Optimizer integrates state-of-the-art AI technologies to process and analyze vast amounts of data in real-time.
• Programmatic Efficiency:
  • Sets a new benchmark for programmatic efficiency and performance, helping advertisers achieve optimal results.

5. Future Prospects and Market Impact

• Leading the Way:
  • Viant continues to pioneer advancements in programmatic advertising technology.
  • The AI Bid Optimizer positions Viant as a leader in the industry, driving the evolution of AI-driven advertising solutions.
• Commitment to Innovation:
  • Viant’s ongoing enhancements ensure they stay at the forefront of advertising technology, continually providing value to their clients.

Viant Technology Inc. has set a new standard in programmatic advertising with the launch of its next-generation AI Bid Optimizer. By harnessing advanced AI capabilities, Viant enables advertisers to achieve unprecedented efficiency and performance, solidifying its position as a leader in the advertising technology industry.

Through the company's partnership with Impact Genome, the world's only standardized impact registry, CSR leaders can now demonstrate outcomes from social impact programs

Benevity Inc. has introduced Benevity Impact Reports, powered by the Impact Genome. This innovation leverages outcomes data from an extensive registry of 2.2 million programs, enhancing Benevity’s reporting tools and providing companies with detailed insights into their social impact.

1. Importance and Need for Enhanced Impact Reporting

• Current Landscape:
  • The 2024 State of Corporate Purpose Report indicates that 89% of social impact leaders are required to demonstrate measurable impact.
• Challenges:
  • Traditional social impact measurement is often manual, inefficient, and lacks standardization.

2. Features and Benefits of Benevity Impact Reports

• Outcomes-Based Reporting:
  • Transforms traditional metrics (e.g., donation amounts, volunteer hours) into tangible social outcomes (e.g., access to affordable meals, quality healthcare).
• Nonprofit-Friendly:
  • Eliminates manual reporting efforts from nonprofits, addressing a major pain point identified by 92% of social impact leaders.
• Benchmarking and Storytelling:
  • Provides data-backed storytelling to inspire stakeholders and build brand trust.

3. Detailed Reporting Insights

• Impact Overview:
  • High-level trends on total estimated outcomes supported by employees.
• UN SDGs Mapping:
  • Aligns company programs with United Nations Sustainable Development Goals.
• Geographical Impact:
  • Regional insights into the impact of employee giving and volunteering.
• Beneficiary Analysis:
  • Details specific populations supported by employee efforts.
• Nonprofit and Outcomes Details:
  • Comprehensive listing of supported nonprofits and detailed outcome explanations.

4. Strategic Implications and Benefits

• Economic Efficiency:
  • Demonstrates value and ROI in a tight economic environment.
• Purpose-Driven Workforce:
  • Enhances engagement by showing employees the real impact of their contributions.

5. Industry Feedback and Case Studies

• Leadership Views:
  • Kelly Schmitt, CEO of Benevity, emphasizes the innovation’s ability to bring scale and efficiency to CSR.
• Partnership and Vision:
  • Jason Saul, CEO of Impact Genome Registry, highlights the transformation of social impact into quantifiable progress.
• Client Testimonials:
  • Anthony Sanchez from Moody’s Foundation appreciates the ability to quantify the impact of donations and volunteer hours.

Benevity Inc. has set a new benchmark in social impact reporting with the launch of its AI-powered Impact Reports. By leveraging the comprehensive data from the Impact Genome, Benevity enables companies to measure and demonstrate the tangible outcomes of their social initiatives without burdening nonprofits. This innovation is poised to revolutionize how companies engage with social impact strategies, providing a clear, data-driven narrative that enhances transparency and accountability.